CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video

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CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video

  1. 1. Down & Dirty Video:Engaging eLearning Video on a Budget Greg Owen-Boger Vice President & Trainer ©2008
  2. 2. As We Know… • eLearning is here to stay • Producing video can be challenging • Being on camera is challengingHowever… • Video isn’t as mysterious as we think • New technologies make it easier
  3. 3. Today’s GoalPractical hands-on strategies forproducing talking head videos on abudget
  4. 4. Who’s currently producing video?What successes and/or challenges are you facing?Who wants to start producing video?
  5. 5. You’re Thinking1. What does he know about video? • Theatre/film background2. Presentation skills training? Online? • Better than reading a book www.onlinepresentationskillstraining.com • Blended approach to live instructor led sessions
  6. 6. About These Videos Created for KinetiCast.com Same content as this presentation Model the behaviors Imperfect on purpose
  7. 7. AgendaVideo Production BasicsEngaging Learners on CameraWhich should we address first?
  8. 8. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  9. 9. Video Production Principles foreLearning1. Start with a well-planned instructional design with clear goals & learning objectives2. Consider your brand• Identify video opportunities to support #1• Shoot video consistent with #2• Eliminate distractions from both 1
  10. 10. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  11. 11. Camera Principles• You may not need expensive professional equipment• Fancy features do not necessarily help you meet your goals• Professional cameras are complicated
  12. 12. Camera Type Considerations• Standard vs. high definition• Media storage & communication with editing software • SD card • Tape • Hard drive • DVD • USB • Cable• Audio quality & capture method 1
  13. 13. Camera Basics • Placement • Angle • Framing • Headroom • Looking room • Tilt http://youtu.be/Im-d5sFe2GQ 1
  14. 14. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  15. 15. Lighting Principles• Try to flatter • Accentuate the positive • Reduce the negative• Avoid • Overhead light • Natural light 2
  16. 16. Controlling the Light 3-point lighting http://youtu.be/wC0V9nA_Iic 2
  17. 17. Lighting OptionsProfessional grade Consumer grade
  18. 18. Light Intensity:The strength & brightness of the lightRecommendation:• Adjust distance of light source• Use diffusion materialBe aware of:• Harsh shadows• Color of the light 2
  19. 19. Be Aware Adjust Bags under eyes & Add a dim up-light under the chin to double chins reduce shadows Glare from glasses Move lights up & backHigh contrast on darker Add more diffusion skin tones Move lights down & out placing lessShine from bald heads emphasis on top of head Move lights down & eliminate back Thinning hair light placing less emphasis on top of head
  20. 20. Beware• Adjustments may have adverse effect somewhere else• Choose your battles
  21. 21. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  22. 22. Audio Capture Principles• Clear audio is often more critical than quality of video• Many cameras lack good audio capabilities• External microphone may be necessary 2
  23. 23. Using External Microphones• Options • Plug into camera if possible • Capture audio through computer• USB vs. analog• Synch with master audio track when editing
  24. 24. Microphone Placement • Not in the shot • Distance from subject to capture natural volume level • No shadows MIC
  25. 25. Beware: Before You ShootIdentify room Eliminatenoise distractions• Hum of HVAC, • Turn off what you can, printers, computer fans muffle what you can’t• Phones & other • Soften walls and floor electronics with acoustic foam, draperies, carpeting• White noise & sound bouncePlace keys in the refrigerator as a reminder
  26. 26. Reshoot if Distractions ExistInternal noise External noise • People • Trains & traffic • Phones • Car horns • Footsteps • Sirens
  27. 27. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  28. 28. Principles for Setting Up YourStudioWhere in the building? • Quiet, low traffic • Controllable light • Large enough to accommodate equipment 3
  29. 29. Setting Up Your StudioLocation SetConsiderations DecorationNatural habitat • Try for balance & • Office harmony • Out in the field • Eliminate distractionsStudio • Connect with your • Branded brand • Green screen 3
  30. 30. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion EditingEngaging Learners on Camera
  31. 31. Principles of Wardrobe, Hair &Complexion• Be appropriate for your brand• Flatter your body & face• Eliminate distractions 3
  32. 32. WardrobeDo Dont• Choose solids • Wear patterns or• Contrast with narrow stripes other clothing & • Wear too much surroundings white • Choose fabrics that shine 3
  33. 33. Hair• No fly-aways• Keep it off the face 3
  34. 34. ComplexionVideo & lights create shine, blotches, uneventone, make pale skin paler & dark skin darkerRecommendation:Use powder oftento even out tone& reduce shine,especially on nose& forehead. 3
  35. 35. AgendaVideo Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair and Complexion EditingEngaging Learners on Camera
  36. 36. Principles of Editing• Just because you can doesn’t mean you should• Keep things simple 3
  37. 37. Features to Look For• Exports/works with course-building software, SCORM, LMS• Import variety of video & image formats• Run multiple video & audio tracks• Edit sound including noise reduction• Add text & titles 3
  38. 38. Editing Software
  39. 39. Greg Owen-BogerVP & Trainergreg@turpincommunication.com773-256-9406http://www.linkedin.com/in/gregowenbogerwww.turpincommunication.com ©2008
  40. 40. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted 5
  41. 41. Key Principles• Being on video is unnatural & stress inducing • Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth • Others are looking at you now & later• Learners must be (feel) engaged• You must appear & sound natural while still being • Knowledgeable, professional, real, credible, honest 5
  42. 42. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
  43. 43. Find your focus. Be yourself. Only better. Take control Allow your Adapt to the of your personality to environment thoughts. shine through. you’re in. 5
  44. 44. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
  45. 45. Be Specific Terry Gsell, DirectorandGet Personal Speak to one person Friendly relationship Solid eye contact to camera http://youtu.be/P2p2I_MPing 5
  46. 46. AgendaVideo Production BasicsEngaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
  47. 47. Principles of SoundingConversational• Well-thought-out & detailed instructional design is critical• Sounding spontaneous is necessary for learner engagement• Instructor must know & understand the content 100%, but not recite a script 6
  48. 48. So… How Do You• Follow the instructional design• Deliver the learning objectives• Be clear & concise• Engage your friend through the camera• And sound conversational?
  49. 49. Create Notes andImprovise AroundThem Refer to sample script, page 7 http://youtu.be/wzsAezUbAvQ
  50. 50. The ProcessStart with Excellent Instructional Design Write Script or Detailed Outline Gather Thoughts, Make Connections Create Notes as Cue Cards Review Out LoudSmile, Engage Your Friend, and… Action! 6
  51. 51. Other Recommendations• Learn to sneak a peek• Be patient & ask it of others• Take breaks• Break it down into manageable clips• Understand what can be edited & what can’t• Do as many takes as it takes• Do not settle for just OK, but do not strive for perfection either 6
  52. 52. AgendaVideo Production BasicsEngaging Learners on Camera
  53. 53. Greg Owen-BogerVP & Trainergreg@turpincommunication.com773-256-9406http://www.linkedin.com/in/gregowenbogerwww.turpincommunication.com ©2008

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