CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan
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CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan

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CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan CETS 2011, Brigitte Barrett-Johnston, slides for Developing an eLearning Curriculum Plan Presentation Transcript

  • Developing An E-LearningCurriculum Plan – A Closer LookBrigitte Barrett-Johnston, Director ofCurriculum – Global Learning Services,Nielsen 1 Chicago E-Learning and Technology Conference 2011 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Who Is Nielsen?• We are a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior.• We deliver critical media and marketing information, analytics and industry expertise about what consumers watch and what consumers buy.• We help our clients maintain and strengthen their market positions and identify opportunities for profitable growth. 2 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Who is Brigitte Barrett-Johnston?• Nielsen’s Director of Curriculum with Global Learning Services.• Global Learning Services drives results through innovative design and technology, collaboration, leadership and global influence for a consistent, high-quality learner experience.• Over 15 years of experience in Communications, Television, Media, Training and Development.• Develop, design and deploy curriculum plans for Nielsen’s clients and employees. 3 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Why Global Learning Services?• Request from Media Client Services Executives within Nielsen• Educate Client’s Sales Representatives on the business of Nielsen• Preliminary discovery meetings with key client players and Nielsen• Objective setting• Curriculum Plan Design• Curriculum Plan Deployment 4 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Client Objective Setting 5 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Client’s Training Objectives/WIIFM• “Our Sales Reps need to know the different services offered by Nielsen, notably the Television industry”.• “Our Sales Reps need to go to market and effectively discuss the buying process”.• “Our Sales Reps need to know more about competitive positioning”.• “Our Sales Reps are located in 20 different markets – scattered across the United States”. 6 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • It’s a bird, it’s a plane! It’s a Curriculum Plan! 7 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Curriculum Analysis andObjective Setting 8 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Objective: “The Daily Planet Sales Reps need toknow the different services offered by Nielsen,notably the Television Industry• Session One: Television Industry Overview 9 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Objective: “The Daily Planet Sales Reps need to go tomarket and effectively discuss the buying process”• Session Two: Inside the TV Buying Process 10 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Objective: “The Daily Planet Sales Reps need toknow more about competitive positioning”• Session Three: Media Selling Strategy 11 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Objective: “The Daily Planet Sales Reps need to know more about competitive positioning”• Session Four – Breakout Sessions including recognizing the Media Mix 12 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Curriculum Design 13 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Important item in Curriculum Design – knowyour client’s delivery needs• Daily Planet Management staff expressed the following during the discovery phase: – The Sales Reps are scattered across the United States. – Difficult to gather all the Sales Reps together for one meeting. – Offer a variety of learning options – Need a quick turnaround time for training 14 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Question – E-Learning the best option for thisclient?• Why or Why Not?• Is E-Learning the best option here?• In-person, classroom style training be more effective?• Let’s discuss! 15 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • It’s a bird, it’s a plane! It’s a E-LearningCurriculum Plan! Global Learning Services dedicated time and resources to developing content for the virtual instructor-led sessions and offered The Daily Planet the opportunity to enroll in two e-learning courses prior to attending the virtual instructor- led training. 16 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Curriculum Deployment 17 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Nielsen U for The Daily PlanetNielsen U? Tell me more about it! 18 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Nielsen U for The Daily Planet• Nielsen U is our on-line, educational platform for clients• Access to Nielsen U for all Daily Planet Sales Reps• Recommended 2 online tutorials prior to attending virtual sessions• All four, instructor-led sessions to be delivered virtually• Marketing directly to Daily Planet associates 19 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Nielsen U for TheDaily Planet• Access to NU for all Daily Planet associates• Recommended 2 tutorials prior to attending Live Meeting sessions• Marketing directly to Daily Planet associates• Direct Links to tutorials 20 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Nielsen U forDaily Planet –Virtual,Instructor-LedSessions• 4 Live Meeting Sessions scheduled weekly• 5 “pilot” Daily Planet markets• Customized post- training survey delivered after each session 21 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Process for developing an E-LearningCurriculum Plan• Preliminary discovery meeting with your client – Ask those key questions – audience size, location, limitations, WIIFM• Develop and present training objectives to your client• Discuss delivery options – E-Learning is a fast-paced, delivery method for training – Virtual, instructor-led training – E-Learning development tools – Articulate, Camtasia• Design and Deploy E-learning• Post-Training Evaluation – Metrics that Matter 22 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Questions? 23 Copyright © 2011 The Nielsen Company. Confidential and proprietary.
  • Thank You! 24 Copyright © 2011 The Nielsen Company. Confidential and proprietary.