Nobody releases the right product the first time out of the gate
Releases of improvement is adding more features, which compounds the problem because you don’t know what is wrong
But what do most people do? They add more features. Which just compounds the problem
Not a programmer
Mad libs 40% increase
Flickr started out as MMO softwareReleased Glitch and it failed
A growth hackers job is to move folks from one user state to the next one
3 hours later
2 minutes after someone signs up, they get a one-line email directly from James, the CEO of Bugsnag, asking if they need any help:People reply to this email a whopping 22% of the time. First, the email sets up a direct channel for support questions. The fact that you care about this customer is what gives the email it's mojo.Second, by delaying the email 30 minutes, people who got distracted come back and finish setting up even if they never reply. The result is happier customers and better conversion.
Expensify and traveling sales repBalsamiq and UI designerColor scaled without stickiness (41MM and 1 year to get 30K users)Flickr –upload 1st, then
Ask them what they need to be engaged – call your first 100 customersEztexting did a A/B test and found 31% increase in signups (without chatting)\\Ecommerce 48% increase amount spent with olark
Inherent – user gets no value unless others use Collaboration – individual does benefit, but gets more from using with another Signature – has hosted by at bottom Social – Zynga posting game stuff on FB Mailchimp –quirkiness track each separatelly
Paypal & ebayYoutubemyspacephotobucketmyspacebit.lyTweetDeckZynga Facebook
2nd largest search engine
Transcript of "Growth Hacking for Lean Startups: How to Get, Keep and Grow Customers"