Look Before You Leap Social media really is changing the world, and in profound ways, but whether and how you participate has to start with a clear theory of change, a sharp understanding of who you need to engage and communicate with, and an organization with a strong enough “social culture” to actually make social networking work. The Nimble NonproﬁtSaturday, June 9, 12
WhO? Who does your organization support? Who are you trying to talk to? Who are they talking to? Who do they know?Saturday, June 9, 12
What? What are you trying to accomplish? What is your strategy? What are your resources? What support do you have within your organization?Saturday, June 9, 12
Where? Where do you start? Where do you ﬁnd your supporters? Where can you make the most impact?Saturday, June 9, 12
WhY? Why will they notice you? Why do they support your organization? Why will they talk about you? Why will they take action on your behalf?Saturday, June 9, 12
When? When will you get started? When is the best time to reach your target audience? When will you stop--or will you?Saturday, June 9, 12
HOw? How will you monitor your social media initiatives? How will you measure success? How will you deﬁne a social media crisis? How will you respond to a social media crisis?Saturday, June 9, 12
End Notes You may ﬁnd the following resources helpful: The Nimble Nonproﬁt, Trey Beck and Jacob Smith 2012 Nonproﬁt Social Networking Benchmark Report CommunityConnective.net PamelaGrow.com Socialﬁsh.org BethKanter.org Social.Razoo.com JohnHaydon.comSaturday, June 9, 12
Allen Mireles A marketing strategist with an affinity for technology, Allen Mireles lives at the intersection of social media and traditional marketing and public relations. Mireles is a member of the inaugural Dell Customer Advisory Panel and has been called “One of the Top 25 Very Intelligent Businesswomen for Follow on Twitter” and one of the “20 Social Media Divas You Should Be Following”. Her professional background includes more than 25 years experience in marketing and public relations including agency work in advertising and public relations, on-camera work in television and on-air work in radio. She has also pent time in the trenches as a fundraiser and event organizer for nonprofits. Allen Mireles is a proficient trainer and public speaker and has spoken at numerous conferences including the first Exploring Social Media Business Summit with Jason Falls, The NW Ohio Prevention Conference, the Ohio Trucking Association’s Annual Conference, Social Media Breakfast Toledo, PRSA, PRSSA, University of Toledo, Bowling Green State University and Lourdes College. Mireles combines her years of experience developing marketing and PR strategies with creativity, practicality and in-depth understanding of social media, to deliver comprehensive solutions for her clients. Allen Mireles blogs at http://allenmireles.com/blog and can be found on Twitter.com/ allenmireles, Linkedin.com/in/allenmireles and Facebook.com/allenmireles.Saturday, June 9, 12
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