Desis colombia-utadeo-2010-1-years

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Design exercise developed in Jorge Tadeo Lozano University, Bogotá, Colombia; with Industrial Design students, based on DESIS Workshop Model.

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Desis colombia-utadeo-2010-1-years

  1. 1. DESIS 10 DESIS international network (Colombia) Design Exercise The wonderful years “Your active mornings” Authors: Viviana Martinez, Laura Nariño, Catalina Perez, Pablo Ramirez Professor: Cesar Sierra, Nicolas Rojas School: Universidad Jorge Tadeo Lozano
  2. 2. Context: Locality Barrios Unidos, Santa Sofia neighborhood located in the north of Bogotá, with an important shopping center and services.
  3. 3. Question: How to motivate grown and older women to participate in recreational activities?
  4. 4. The key to the solution: Promote the initiative on grown and older women, providing a guide or a brochure of specialized routines, with elements such as relaxation music, and an organizational schedule directed by them.
  5. 5. First characteristic: The woman in charge for the week, is responsible of organizing a schedule so that every participant goes to the encounter.
  6. 6. Second characteristic: The meetings will be preceded on Santa Sofia’s park, there will be a physical activity setting and will start the routines which will have different approaches for older people.
  7. 7. Third characteristic: Promoting this initiative will motivate the participants to create interactive bonds and communication generating health and personal benefits.
  8. 8. Benefits: Will generate an improvement in your health and at the same time will create a conversation circle, interaction, fun and knowledge.
  9. 9. In the wonderful years… The Senior Ladies of Santa Sofía Neighborhood They work out every morning, but now with… A brochure that have Routine of exersices Cronograph Manager of the week
  10. 10. THE VIDEO… http://www.youtube.com/watch?v=-oyWqY3wOtw 20/05/09

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