COMPETITIVE REVIEW
as an “input step” into the design process

Chiara Muccitelli @ Venere.com
25/06/2013

Chiara Muccitell...
COMPETITIVE REVIEW OBJECTIVE

1 of 26

1. OBJECTIVE
Study and analize the home-page
of some Venere.com competitors
in orde...
booking and holiday
“magazine”
COMPETITIVE REVIEW ANALYSIS

1) venere.com

booking and holiday “magazine”
Two column grid based home page with strong emp...
COMPETITIVE REVIEW EVIDENCE

venere.com
CONTENT DESIGN / DETAIL
The content organization seeks a balance
between offers (c...
COMPETITIVE REVIEW EVIDENCE

venere.com
VISUAL DESIGN / LAYOUT
Two columns based layout, and alternate composition
of text...
COMPETITIVE REVIEW EVIDENCE

venere.com
NAVIGATION DESIGN / MENUS
Navigation menus are consistently divided into:
- servic...
COMPETITIVE REVIEW COMPETITORS

2. THE RANGE OF COMPETITORS
I compared 5-6 website homepage:

Direct competitors:

identic...
COMPETITIVE REVIEW ANALYSIS CRITERIA

3. CRITERIA CHECKLIST
FOR THE COMPETITIVE REVIEW
The criteria that I used can be syn...
COMPETITIVE REVIEW ASSUMPTIONS

4. ASSUMPTIONS
from the competitive review
Very different strategies inform the design and...
informative
database
COMPETITIVE REVIEW ANALYSIS

1) booking.com

informative database
Two column grid based home page displaying a big amount ...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
CONTENT DESIGN / DETAIL
Very detailed presentation of the offers
both on the l...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
CONTENT DESIGN / MEANING
Every icon or jargon occurrence in use on the
homepge...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
CONTENT DESIGN / CONSISTENCY
Very high concistency thanks to the
repetition of...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
VISUAL DESIGN / LAYOUT
informative style, good use of screen space
(margins ar...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
VISUAL DESIGN / GRAPHICS, IMAGES
AND ANIMATIONS
Good use of pictures to displa...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
NAVIGATION DESIGN / MENUS
Service menu at the top-right of the header bar incl...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
ENGAGEMENT / INTERACTIVE FEATURES
The search engine, is the core interactive f...
COMPETITIVE REVIEW EVIDENCE

1) booking.com
TRUST
The homepage provides quite an easy access to organization
credentials w...
promotional
“leaflet”
COMPETITIVE REVIEW ANALYSIS

2) hotels.com

promotional “leaflet”
Two “wide”column grid based home page layout with big em...
COMPETITIVE REVIEW EVIDENCE

2) hotels.com
CONTENT DESIGN / DETAIL
Undetailed content, use of basic,
“quick” style in lang...
COMPETITIVE REVIEW EVIDENCE

2) hotels.com
VISUAL DESIGN / LAYOUT
Promotional style with extensive use of
descriptive and ...
COMPETITIVE REVIEW EVIDENCE

2) hotels.com
VISUAL DESIGN / COLOUR
Not consistent use of colour coding: red is
corporate co...
COMPETITIVE REVIEW EVIDENCE

2) hotels.com
NAVIGATION DESIGN / MENUS
Navigation menu are positioned on the top
right heade...
COMPETITIVE REVIEW

2) hotels.com
ENGAGEMENT /
INTERACTIVE FEATURES
The Search engine, is the the main interactive
feature...
leader gateway
to holiday market
COMPETITIVE REVIEW ANALYSIS

3) expedia.com

leader gateway to holiday market
Two columns grid based layout in the upper h...
COMPETITIVE REVIEW EVIDENCE

3) expedia.com
CONTENT DESIGN / DETAIL
Language used and content organization
help the user i...
COMPETITIVE REVIEW EVIDENCE

3) expedia.com
VISUAL DESIGN / LAYOUT
Horizontal composition, the home page
is divided into t...
COMPETITIVE REVIEW EVIDENCE

3) expedia.com
NAVIGATION DESIGN / MENUS
Navigation menus are consistently divided into:
- se...
COMPETITIVE REVIEW EVIDENCE

3) expedia.com
ENGAGEMENT /
INTERACTIVE FEATURES
The Search engine, is the the main interacti...
easy and essential
“dorbell”

Chiara Muccitelli @ VENERE.COM			

RM_25/06/2013
COMPETITIVE REVIEW ANALYSIS

4) easytobook.com

easy and essential “dorbell”
Three rows grid based layout with prominent p...
COMPETITIVE REVIEW EVIDENCE

4) easytobook.com
CONTENT DESIGN / DETAIL
The choice here is to have a very clean
homepage wi...
COMPETITIVE REVIEW EVIDENCE

4) easytobook.com
VISUAL DESIGN / COLOUR AND
IMAGES
Colour and images give shape to the orizo...
COMPETITIVE REVIEW EVIDENCE

4) easytobook.com
ENGAGEMENT /
INTERACTIVE FEATURES
the search engine is the core interactive...
thank you!
:-)

Chiara Muccitelli @ VENERE.COM			

RM_25/06/2013
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Competitive review as an “input step” into the design process [Venere.com centered]

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Competitive review as an “input step” into the design process [Venere.com centered]

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Competitive review as an “input step” into the design process [Venere.com centered]

  1. 1. COMPETITIVE REVIEW as an “input step” into the design process Chiara Muccitelli @ Venere.com 25/06/2013 Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  2. 2. COMPETITIVE REVIEW OBJECTIVE 1 of 26 1. OBJECTIVE Study and analize the home-page of some Venere.com competitors in order to get first insights for an [ideal] redesign of the homepage. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  3. 3. booking and holiday “magazine”
  4. 4. COMPETITIVE REVIEW ANALYSIS 1) venere.com booking and holiday “magazine” Two column grid based home page with strong emphasis on copywriting and content: explanantions of the booking service come with breadth and a “caring” language. The visual design gives a fresh and vital touch to this homepage, thanks to icon design and the selection of unconventional pictures (cropping: colours; composition) to show destinations; Legibility is guaranteed thanks to the use of not too small font sizes and white space Consistent Branding and visual consistency thanks to the use of corporate colour palette, service colour palette and flat design. Interactive features include: - search engine in prominent position; - access to personal account; - access to intranet (?) for different kind of target users; - language switch; - newsletter subscription; - “like” button” for social networks; Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  5. 5. COMPETITIVE REVIEW EVIDENCE venere.com CONTENT DESIGN / DETAIL The content organization seeks a balance between offers (comerce) and information. The whole home page content speaks a relaxing and caring language: instead of giving instructions to the user, content explains with breadth. Strong relevance is given to key-facts about Venere: the facts are fully explained in a “journalistic” style (title+ subtitle), with stronger focus on the content rather than on commerce. CONTENT DESIGN / MEANING No need to explain icons, abreviations or jargon: the written texts are well written and always accompanying the icons, never substituting them. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  6. 6. COMPETITIVE REVIEW EVIDENCE venere.com VISUAL DESIGN / LAYOUT Two columns based layout, and alternate composition of text and photographic content all along the two columns. VISUAL DESIGN / LEGIBILITY High legibility thanks to hight contrast with white background. Excellent use of typography, rendering the hierarchical order of information, even without a big variation in font size. VISUAL DESIGN / COLOUR, GRAPHICS, IMAGES AND ANIMATIONS: Great attention to icon design, use of unconventional pictures to show destinations (unconventional cropping, asimmetry); use of light and slow transitions between images in slider box. Consistency in colour coding (links, titles, boxes) Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  7. 7. COMPETITIVE REVIEW EVIDENCE venere.com NAVIGATION DESIGN / MENUS Navigation menus are consistently divided into: - service menu, that gives access to private account. - in page navigation that gives access to the various areas of service (and of business) through “state of the art” and re cognizable travel categories. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  8. 8. COMPETITIVE REVIEW COMPETITORS 2. THE RANGE OF COMPETITORS I compared 5-6 website homepage: Direct competitors: identical service offered for sale within the same market Chiara Muccitelli @ VENERE.COM Owner: global leader in online travel. Owner of Venere.com Newly come competitors: comparable service offered for sale within the same market. RM_25/06/2013
  9. 9. COMPETITIVE REVIEW ANALYSIS CRITERIA 3. CRITERIA CHECKLIST FOR THE COMPETITIVE REVIEW The criteria that I used can be syntetized in three main p: PART 1: PART 2: PART 3: (presentation of information) focusing on: (navigation and features) focusing on: (Trust and fidelization) focusing on: What the user sees What the user can do What the user wants to do CONTENT DESIGN NAVIGATION DESIGN TRUST • Structure • Detail • Meaning • Consistency • Menus • Terminology • Page titles • Navigational feedback • Consistency • Credibility • Customer focused policy • Online assistence VISUAL DESIGN • Layout • Legibility • Colour • Graphics, images and animations • Consistency Chiara Muccitelli @ VENERE.COM ENGAGEMENT PERSUASION • Personalized recommendations • Recently viewed • Interactive features • Empowering features • On-page interaction • Sense of community RM_25/06/2013
  10. 10. COMPETITIVE REVIEW ASSUMPTIONS 4. ASSUMPTIONS from the competitive review Very different strategies inform the design and UX of the competitors’ home page. Each strategy: - is the result of the company strategy and objectives; - is a solution partly “tailored” on the taget group on which the website is focused; - will probably characterize the product pages all along the booking process. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  11. 11. informative database
  12. 12. COMPETITIVE REVIEW ANALYSIS 1) booking.com informative database Two column grid based home page displaying a big amount of data. Strong emphasis on “quantity” which may turn into information overload. Very detailed and technical presentation of the accomodations as if we were already into the booking process, and extensive use of dynamic pop-ups to give in-page explanations of icons and jargon ( booking and cancelaltion policy) No copywriting Poor branding but high visual consistency thanks to the repetion of content formats; sometimes lack of legibility. Interactive features include: - search engine in prominent position; - possibility to view user comments which also gives sense of community; - possibility to filter the search through a world interactive map; - language and currency switch; - access to personal account; - newsletter subscription; - APP download. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  13. 13. COMPETITIVE REVIEW EVIDENCE 1) booking.com CONTENT DESIGN / DETAIL Very detailed presentation of the offers both on the location-based list, as well as on the hotel-based list. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  14. 14. COMPETITIVE REVIEW EVIDENCE 1) booking.com CONTENT DESIGN / MEANING Every icon or jargon occurrence in use on the homepge is been explained through the use of dynamic pop-ups. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  15. 15. COMPETITIVE REVIEW EVIDENCE 1) booking.com CONTENT DESIGN / CONSISTENCY Very high concistency thanks to the repetition of 3 different content format: - one focusing on the destination, - one focusing on the hotel, - one as an adv banner focusing on prioviously viewed location. These 3 formats are used consistently throughout the page. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  16. 16. COMPETITIVE REVIEW EVIDENCE 1) booking.com VISUAL DESIGN / LAYOUT informative style, good use of screen space (margins are uniform between boxes) in relation to the amount of information displayed; hierarchical use of typography in order to translate hierarchy in information VISUAL DESIGN / LEGIBILITY Sometimes lack of legibility (small+greyish+weak contrast with backgroud colour) in favour of very high amount of information displayed. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  17. 17. COMPETITIVE REVIEW EVIDENCE 1) booking.com VISUAL DESIGN / GRAPHICS, IMAGES AND ANIMATIONS Good use of pictures to display destinantions. Not as good to display hotels: pictures represent interior, too full of details which cannot be supported in a thumbnal format. Very eye-catchy solution for the adv-banner suggestion for the locations. V x VISUAL DESIGN / CONSISTENCY “extreme” visual concistency (in the use of colour, typography, boxes) that seems to be close to flatness. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  18. 18. COMPETITIVE REVIEW EVIDENCE 1) booking.com NAVIGATION DESIGN / MENUS Service menu at the top-right of the header bar including feedback + customer care, currency button, language switch, private area access link. The whole home-page is “linked” to offer, location based pages displaying the accomodation offer. At the bottom end of the home page the user finds: a corporate navigation menu, a category-based menu where the complete booking.com offer is divided into: Appartamenti Resort Ville Ostelli B&B Affittacamere NAVIGATION DESIGN / PAGE TITLES lack of titles to separate different home-page areas. All the suggested accomodations or destinations aren’t “thematized” with a title. The only three titles being used are: hotel già consultati, titolo della mappa, perchè booking.com NAVIGATION DESIGN / NAVIGATION FEEDBACK is assured through a breadcrumb in the inner pages which show the navigation path that has been followed NAVIGATION DESIGN / CONSISTENCY All links respond to same-colour, same logic structure. Chiara Muccitelli @ ISTITUTO QUASAR VENERE.COM RM_03/05/2012 RM_25/06/2013
  19. 19. COMPETITIVE REVIEW EVIDENCE 1) booking.com ENGAGEMENT / INTERACTIVE FEATURES The search engine, is the core interactive feature. Possibility to filter the accomodation database by exploring an interactive map. ENGAGEMENT / ON PAGE INTERACTION The hp offers the possibility to navigate to more information without navigating to a new page through an extensive use of dynamic pop-ups. ENGAGEMENT / SENSE OF COMMUNITY Through the use of comments and user reviews which can be visualized as an overview already in the hp. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  20. 20. COMPETITIVE REVIEW EVIDENCE 1) booking.com TRUST The homepage provides quite an easy access to organization credentials which can be found at the bottom of the page (name, geographical address, registartion number, VAT number);not immediate access to “terms and conditions” section as well as to the customer care, link at the bottom of the page. PERSUASION Recently viewed content (offers), personalized recommendations based on previous visitis or past purchases Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  21. 21. promotional “leaflet”
  22. 22. COMPETITIVE REVIEW ANALYSIS 2) hotels.com promotional “leaflet” Two “wide”column grid based home page layout with big empahasis on promotion. In the first scroll attention is attracted by an ADV banner displaying evocative, conventional images of holiday location. The content is designed according to a very basic, “quick” style. The areas of content divided both by graphic elements and titling. Navigation bar is a little confusing since the different labels give access to very different content and functional areas. Low visual consistency especially referring to the use of colour (corporate colour versus button and call to action colours), and the personalization of icons is scarce. On the other hand, good legibility is garanteed thanks to “easy” solutions like the extensive use of bold faces. Interactive features include: - search engine in prominent position but weakly highlighted; - interactive map with focus on Italy to filter search results; - access to personal account; - access to “saved/viewed” hotels; - possibility to personalize the hp interface by making compact the suggestion box; - language and currency switch. Persuasion comes in the form of recently viewed content box and basic key-facts about hotels.com Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  23. 23. COMPETITIVE REVIEW EVIDENCE 2) hotels.com CONTENT DESIGN / DETAIL Undetailed content, use of basic, “quick” style in language. Strong relevance to key-facts about Hotels.com CONTENT DESIGN / MEANING No need to explain abreviations, icons or a specific jargon since the language being used is quite basic and close to a recognizable “promotional” style. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  24. 24. COMPETITIVE REVIEW EVIDENCE 2) hotels.com VISUAL DESIGN / LAYOUT Promotional style with extensive use of descriptive and conventional destination pictures. VISUAL DESIGN / LEGIBILITY good legibility thanks to good contrast, extensive use of bold face, not so small font sizes. VISUAL DESIGN / GRAPHICS, IMAGES AND ANIMATIONS: Photographic banners and sliders have a huge presence in this homepage. They have been designed responding to different fomats: titling is sometimes been formatted on the picture, sometimes as a link outside of the picture. Scarse personalization in icon design (i.e. social media elements which come with the very classic and recognizable icon). Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  25. 25. COMPETITIVE REVIEW EVIDENCE 2) hotels.com VISUAL DESIGN / COLOUR Not consistent use of colour coding: red is corporate colour as it’s being used in the header and separator elements, but sometimes becomes the colour for call-to-action buttons, while light blue is also in use as link and call-to-action colour. Another quite misterious element (fidelity card) has been designed in purple. While the search engine box isn’t in reinforced by the use of colour. VISUAL DESIGN / CONSISTENCY Not so high visual concistency especially in the use of colour. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  26. 26. COMPETITIVE REVIEW EVIDENCE 2) hotels.com NAVIGATION DESIGN / MENUS Navigation menu are positioned on the top right header bar, and distinguished in: private area menu and main menu. This second menu gives access to very different content and functional areas: - hotel offers > core business, - possibility to rate the website, - cookie policy > privacy Navigational menus are repeated with a different organization at the bootom of the page as: corporate menu, partner menu, and a third menu which gives acces to information targeted on specific target users (hotel owners). NAVIGATION DESIGN / PAGE TITLES The structure of the hp is designed through both graphic elements and an easy to understand titling, which clearly defines the different areas of the homepage. NAVIGATION DESIGN / FEEDBACK Is assured through a breadcrumb in the inner pages which show the navigation path that has been followed. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  27. 27. COMPETITIVE REVIEW 2) hotels.com ENGAGEMENT / INTERACTIVE FEATURES The Search engine, is the the main interactive feature of this site. An interactive map and possibility to search offers on a location logic. Possibility to personalize the interface by making some boxes more compact. TRUST the homepage provides an easy access to organization credentials which can be found at the bottom of the page (name, geographical address, registartion number, VAT number); immediate access to customer care link at the top of the page. PERSUASION Recently viewed content (offers). Strong relevance to key-facts about Hotels. com organized as bulleted value proposition. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  28. 28. leader gateway to holiday market
  29. 29. COMPETITIVE REVIEW ANALYSIS 3) expedia.com leader gateway to holiday market Two columns grid based layout in the upper half (first scroll) and horizontal bar layout in the lower part (second scroll). Richness of content and Expedia wide offer are always introduced by brief yet essential instructions and explanatory texts. No technical content (booking and cancellation policies) is featured in the home page. Emphasis on customer-generated-content (link to “tell your story” page) and cross platform communication (social network, possibility to download the APP). Small relevance to Expedia key-facts, since the company is already leader in the market. Consistent branding though consistent design of promotional material (banners, galleries, sliders, format repetition), and consistent use of corporate colour coding throughout the homepage. Interactive features include: - powerful and complex search engine, expandable with additional options; - possibility to filter through gerographical areas (kind of interactive map, but map isn’t clickable); - access to persoanl account; - newsletter subscription; - “like” button for Facebook and G+; - APP download Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  30. 30. COMPETITIVE REVIEW EVIDENCE 3) expedia.com CONTENT DESIGN / DETAIL Language used and content organization help the user in understanding and searching into the Expedia super wide offer: the offers, the deals and every feature on the homepage is introduced by a brief explanatory text. These texts provide an easy access even to newby users with little yet essential istructions. Big relevance is reserved to customer-generated content, the first to appear after the search engine box and main offers, and to cross platform communication. Small relevance to key-facts about Expedia. CONTENT DESIGN / MEANING Since the “booking context” is wide, no reference is made to booking-cancellation policies on the home page: content which usually needs explanation. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  31. 31. COMPETITIVE REVIEW EVIDENCE 3) expedia.com VISUAL DESIGN / LAYOUT Horizontal composition, the home page is divided into two main parts: search engine+daily deals and 3 horizontal bars. VISUAL DESIGN / LEGIBILITY High legibility thanks to great contrast with white background, but also on dark colour background and photographic content (use of shades). Excellent use of typography, rendering the hierarchical order of information. VISUAL DESIGN / COLOUR, GRAPHICS, IMAGES AND ANIMATIONS: Good balance between still and sliding pictures. Consistent use of colour coding throughout the homepage Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  32. 32. COMPETITIVE REVIEW EVIDENCE 3) expedia.com NAVIGATION DESIGN / MENUS Navigation menus are consistently divided into: - service menu, that gives access to private account and customer service. - main menu that gives access to the various areas of service (and of business) through “state of the art” and recognizable travel categories. The only category label which doesn’t happen to be very recognizable is: “things to do” The menu bar consistenty integrates social media like button. At the bottom of the page the navigation is organized according to a different logic that combines the category/area of service/area of business with suggestion: - featured hotel destinations; - top Flight Destinations; - Top Rental Car Locations - Popular Vacation Destinations - Popular Cruises Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  33. 33. COMPETITIVE REVIEW EVIDENCE 3) expedia.com ENGAGEMENT / INTERACTIVE FEATURES The Search engine, is the the main interactive feature of this site. Compared to previously viewed sites it is a much more complex and powerful interctive feature, expandable with additional options. An interactive word map gives the possibility to filter offers location based. Possibility to sign up for a newsletter. Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  34. 34. easy and essential “dorbell” Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  35. 35. COMPETITIVE REVIEW ANALYSIS 4) easytobook.com easy and essential “dorbell” Three rows grid based layout with prominent photographic background. Strong emphasis on ease of use through compact and friendly interface design. Use of “personal” rather than impersoanl language with reference to real life situations instead of e-comemrce jargon. Content curation is reduced to the very essential while the communicative job is made my visual design through the selection and use of immersive pictures. Interactive features include: - search engine; - access to persoanl account; - dynamic pop-up with possibility to list favourite hotels; - language and currency switch; - “like” button for Facebook and G+; Chiara Muccitelli @ VENERE.COM RM_25/06/2013
  36. 36. COMPETITIVE REVIEW EVIDENCE 4) easytobook.com CONTENT DESIGN / DETAIL The choice here is to have a very clean homepage with a big focus on booking reservations. CONTENT DESIGN / MEANING Use of a more “personal” language that reflects more “real life” (Dove vuoi soggiornare? Instead of the impersonal“Trova hotel”, “Ricerca hotel”). CONTENT DESIGN / CONSISTENCY Consistency in the clean approach both with visual communication and with the treatment of content. Chiara Muccitelli @ ISTITUTO QUASAR VENERE.COM RM_03/05/2012 RM_25/06/2013
  37. 37. COMPETITIVE REVIEW EVIDENCE 4) easytobook.com VISUAL DESIGN / COLOUR AND IMAGES Colour and images give shape to the orizontal structure of the homepage, colour is used consistently but not extensively. VISUAL DESIGN / GRAPHICS, IMAGES AND ANIMATIONS Big evocative image bleeding is being used as the background of the first section of the home page to reinforce the value proposition of this website. Location pictures, cropped in a quite unconventional horizontal format, show the “coverage” of the website: mainly big capitals. VISUAL DESIGN / LEGIBILITY Good legibility thanks to the use of little text, set in two diferent colours in order to differentiate immediately the information regarding the location (link) and the information concerning the number of hotel in each location. Chiara Muccitelli @ ISTITUTO QUASAR VENERE.COM RM_03/05/2012 RM_25/06/2013
  38. 38. COMPETITIVE REVIEW EVIDENCE 4) easytobook.com ENGAGEMENT / INTERACTIVE FEATURES the search engine is the core interactive feature for this site as well. Autocomplete dropdown menu with location listed in alphabetical order. Check-in and check-out fields that automatically suggest check-out dates. ENGAGEMENT / ON PAGE INTERACTION Dynamic pop-up with “my favourite hotels” PERSUASION News feed in a central position, of what has being booked in real time gives evidence that the service is successful and has been used. Chiara Muccitelli @ ISTITUTO QUASAR VENERE.COM RM_03/05/2012 RM_25/06/2013
  39. 39. thank you! :-) Chiara Muccitelli @ VENERE.COM RM_25/06/2013

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