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MappingNovara goes International



Geo-Social Media to attract Tourism.

Geo-Social Media to attract Tourism.



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MappingNovara goes International MappingNovara goes International Presentation Transcript

  • MappingNovara: Geo-Social Media to attract Tourism Chiara Gozzi. e-mail: chiaramgozzi@gmail.com
  • MappingNovara aims at promoting the city of Novara via Geo-Social Network. What is it about?
  • Website: mappingnovara.com Twitter account: @MappingNovara Facebook page: facebook.com/mappingnovara Tumblr account: mappingnovara.tumblr.com Basics: The project is composed by: View slide
  • the Foursquare's Brand page : the core of MappingNovara lies in foursquare.com/mappingnovara View slide
  • How does it work? This means: landmarks, cathedrals, museums, outdoors, historic sites as well as civic buildings, universities, public services and even restaurants. We'll check-in venues worths visiting.
  • We will upload tips in each venue we check in.
  • The tips will be just few words in the venue page but a link will redirect you to the actual venue commentary; provinding you with more informations. Direct link
  • The commentary guide will be hosted on the website's section called Journey.
  • The Twitter account and the Facebook page work as advertising platforms and they will gather medias such as photos or relevant informations about the project.
  • The Tumblr account will be a collection of books about the city and its surroundings.
  • Why working on Social Networks
  • Connects with everyone that has internet access (360,985,492 people) Up-to-date
  • That's why!
  • Focus on Geo-Social Networks We decided to launch this brand page on Foursquare because: it's easy : even people without a foursquare account can read your tips
  • Its gaming component : gaining points mayorships and badges. Everyone loves a little competition!
  • To improve your experience the website, and every post in it, is optimized for mobile. Just like having a travel brochure always in your pocket, but much more useful! This allows you to access the content directly on the spot , from your mobile device.
  • This project? us and it!
  • Website: mappingnovara.com Twitter account: @MappingNovara Facebook page: facebook.com/mappingnovara Tumblr account: mappingnovara.tumblr.com Find Me: E-mail: chiaramgozzi[at]gmail.com