1. The document provides a pop quiz on marketing terminology, case studies of marketing campaigns for games like Just Dance 4 and Red Dead Redemption, and theories of media and communication. 2. It tests knowledge of songs used in trailers, celebrities involved, guerrilla marketing tactics for Grand Theft Auto, and directors of trailers for games like Call of Duty: Black Ops II. 3. The final section defines uses and gratifications theory, utopian solutions theory, and two-step flow theory and asks the reader to name top games of 2012 for points.

1. Pop Quiz!
How’s your revision going?

2. Section 1 – What’s the term?
1. Repeated imagery across a range of media texts
promoting the same product.
2. Wanting something better than what you have
3. A type of representation showing a perfect looking
world
4. When two media texts work together to the benefit of
both
5. A type of marketing which spreads on its own by word
of mouth, often via social media

3. Section 2: Case Study Knowledge
1. Which song soundtracked the Just Dance 4 trailer?
2. Which celebrity ran a competition alongside the Just Dance 4
release?
3. Name three strategies which made the Just Dance 4 campaign
effective?
4. Which studio made Red Dead – Redemption?
5. What was the first piece of marketing in the Red Dead
campaign?
6. How many copies of Red Dead were sold by the end of the first
month of release?

4. Case Study Knowledge continued
7. What is the name of the brothers behind the Grand Theft Auto
series?
8. Give three examples of guerrilla marketing used in promoting
Grand Theft Auto.
9. What was the song used to soundtrack the conventional and
live-action trailers for Black Ops II?
10.What is the slogan behind the Call of Duty live action trailers?
11.Who directed the Black Ops II live-action trailer?
12.What phrase was used in the documentary trailer and on the
packaging for Black Ops II?

5. Section 3 – Explain the theory
In one sentence, explain what you understand by the
following:
1. Uses and gratifications theory
2. Utopian Solutions theory
3. Two-step flow theory

6. Final Round: Wipeout!
Name as many of the top ten games of 2012 as
you can
One point for each one correct
If you get one wrong, you get zero for the round

7. The Answers…

8. Section 1 – What’s the term?
1. Repeated imagery across a range of media texts
promoting the same product. ICONOGRAPHY
2. Wanting something better than what you have
ASPIRATION
3. A type of representation showing a perfect looking world
IDEALISED
4. When two media texts work together to the benefit of
both SYNERGY
5. A type of marketing which spreads on its own by word of
mouth, often via social media VIRAL

9. Section 2 - Case Study Knowledge
1. Which song soundtracked the Just Dance 4 trailer? Good Feeling –
Flo Rida
2. Which celebrity ran a competition alongside the Just Dance 4
release? Justin Bieber
3. Name three strategies which made the Just Dance 4 campaign
effective? Celebrity endorsement / idealised representations /
utopian solutions / consistent iconography / synergy / viral
marketing / interactive campaign
4. Which studio made Red Dead – Redemption? Rockstar San Diego
5. What was the first piece of marketing in the Red Dead campaign?
Logo and seven screenshots
6. How many copies of Red Dead were sold by the end of the first

10. Case Study Knowledge continued
7. What is the name of the brothers behind the Grand Theft Auto
series? Houser (Dan and Sam)
8. Give three examples of guerrilla marketing used in promoting
Grand Theft Auto. Graffiti, stickers, fake websites, wanted
posters
9. What was the song used to soundtrack the conventional and
live-action trailers for Black Ops II? Back in Black by AC/DC
10.What is the slogan behind the Call of Duty live action trailers?
There’s a soldier in all of us
11.Who directed the Black Ops II live-action trailer? Guy Ritchie
12.What phrase was used in the documentary trailer and on the
packaging for Black Ops II? The future is not as far off as
most people think

11. Section 3 – Explain the theory
In one sentence, explain what you understand by the
following:
1. Uses and gratifications theory
Audiences choose media text which fulfil a need or
provide pleasures
2. Utopian Solutions theory
Media texts present a version of the world better than
real life
3. Two-step flow theory
Opinion leaders shape the response of the wider public

12. Wipeout Round
Call of Duty: Black Ops
II
FIFA 13
Assassin's Creed III
Halo 4
Hitman Absolution
Just Dance 4
Far Cry 3
FIFA 12
The Elder Scrolls V:
Skyrim
Borderlands 2

13. Scores on the doors?
Maximum possible – 34 points!