Nation’s largest provider of Managed Print and Promotional Marketing services
143 Year History
$700 Million Annual Revenue
75 North American Sales Offices
12 Manufacturing Facilities
10 Print on Demand Centers
24 Nationwide Fulfillment Centers
500 + Certified Trade Partners
98% Customer Retention
WorkflowOne Snapshot Hawaii Puerto Rico Distribution Centers Digital Print Centers Manufacturing Plants Customer Service Centers
Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake
A big problem…is that companies look at the supply chain in an extremely segmented manner
“… a focus on the creation of promotional items. But we ignore them once the first batch comes in—and that can be a huge area of inefficiency."
Especially in times of tight budgets, it is essential for marketers to identify inefficiencies …you can redeploy budget dollars into higher yield demand generation programs that actually move the bottom line."
Only about a quarter of marketers are tracking obsolescence of marketing materials.
And those who do are reporting obsolescence rates as high as 27%.
Industry standards say obsolescence should only be around 8%.
“ When you start translating that into dollars, you realize you need to start paying attention.”
Some marketers in the study said they estimated their company could be dealing with up to 60 vendors
“ Many companies have a legacy of personal relationships that drive their ordering and procurement process, so [various departments] are all using different print vendors,”
“ If you consolidated that, you’d be saving on shipping, as well as print and production.“
“ ...often there is no supply chain expert in the company, or even someone external, to do (an) analysis."
A new study from the CMO Council highlighted:
How can you achieve a vibrant promotional branding program while reducing financial risk & obsolete inventory? Is it possible to have an on demand/virtual program that supports multiple logos? How do we manage all of our print and promotional through one customized portal? What would the visibility and reporting be like? Who would train our team? How would we promote our brand internally? How much would we need to invest in new inventory? What would we do with all our existing inventory? Is there a more efficient and effective way to get materials to our trade shows / events? Sound Familiar?
Pricing Inconsistencies Uncontrolled Freight Cost Speed to Market Brand Inconsistency Inconsistent Delivery Disjointed Communication Trail Obsolescence No Visibility Lack of Compliance Coordination between Stakeholders Over-stocked Inventory Version Control Where are Typical Entanglements in a Marketing Supply Chain?
CORE IMPACT AREAS Technology E-Commerce Digital Asset Management Design and Print on Demand Commercial Print Catalogs, Directories, Marketing Collateral Point-of-Purchase Materials Signage Digital Print Paper to digital conversions Short Run Color 1:1 Marketing Web-to-Print Applications Promotional Marketing Sourcing & Procurement Access to over 700,000 Products Customized online stores Mailing Services Design, Printing, E-Mail Marketing Database Management Mailing, Kitting & Fulfillment NCOA and SAS 70 Fulfillment Kitting and assembly services Bulk Ship - Mass Distributions Secured Storage Sourcing Print Procurement Technology $600MM+ of Buying Leverage Transparency of All Activities Unbiased Approach
How can I better leverage my Marketing Budget $$$$... without negatively effecting performance
Help you save 20% or more of your total spend on managed print and promotional marketing…and use your dollars more effectively.
Identify opportunities to optimize production and reduce costs
Introduce technology and process improvements to be more efficient, effective and increase speed to market
Leverage Print-on-Demand technologies to support marketing strategies, to reduce inventory and impact revenue growth
Clarify points of pain and friction in your supply chain
Use savings to fuel growth
Through our unmatched leverage and reach in the market, we identify:
Best time to market
WorkflowOne’s platform aggregates over $500 Million in print & promotional products spend
WorkflowOne’s NetSource Technology
Reduces print transaction costs on a sustained basis
Delivers comparative savings on market best pricing
Provides visibility of spend
Each order and aggregated savings reporting
Ensures Sarbanes-Oxley compliance
Multiple competitive bids from qualified suppliers
Open bids and Auctions
Contract/rate card pricing
Flexible and detailed reporting
Configurable to your requirements
NetSource: Delivers Sustainable Savings
Effective and efficient procurement
Change order management
ONE enterprise web based platform
Enables paper program
Stop maverick spending
Historical spending and savings information
Deliver 15% to 30% savings
How can I improve the impact, ROI, and revenue results of marketing communications… without increasing my Marketing budget…?
Over 60% of consumers expressed a preference for direct mail as their primary contact
63% of respondents indicated they would prefer highly personalized and unique offers.
56% of marketers believe personal communications outperforms traditional delivery
Marketers currently spend less than 10% of budgets on personalized communications
Over 26% of execs point to a lack of systems integration as a reason for lack of personalization
10% of respondents rate the accuracy of their customer data as extremely good.
38% of marketers don’t know if their personalized pieces outperform traditional techniques
Almost 40% of marketers say they are generating “better response rates” via personalization
50% of marketers report a low degree of multi-channel integration.
Response rates on transpromo campaigns frequently exceed 20%
Marketers appear fearful and intimidated by the investments required for personalized communications
Highlights From Recent Studies By The CMO Council And Infotrends Include:
WorkflowOne Marketing Solutions:
Pre-Media and Production Management Technologies
Digital Content Promotions
Award Winning Promotional Product Marketing
Personalized and 1:1 Marketing Communications
Effective Use of Social Media
Specialized Client Websites
Targeted Direct Mail
Creative, Effective and Results Driven Marketing Solutions that drive measurable ROI and Revenue that include…
Thank You… WorkflowOne stands ready to provide Your Company a solution that will provide you with growth and improved 2010 results… Where and when can we begin…?