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Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
Slide share product ideas
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Slide share product ideas

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  • 1. Slide Share : New ProductIdeasChetan Channa
  • 2. Index1. Environment Analysis2. Need Based Customer Segmentation3. 4 New Product Ideas4. Industry to Target
  • 3. Environment Analysis: Content Marketing &Social MediaContent Marketing spend is increasing along withadoption of Social Media as a mediumSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 4. Environment Analysis: Content Marketing TacticUsage3 of the top 5 content marketing tactics can beimplemented on SlideshareSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 5. Environment Analysis: Integration with otherSocial Networks & Software • Integration with CRM softwares eases lead capture • Hootsuite & Pinterest’s integration makes slideshare more attractive • Opportunity might exist with Instagram & FacebookFavorable developments over the last few days willfurther enhance ‘likeability’ of Slideshare
  • 6. Environment Analysis: Competitive Threat • Docstoc & Scribd visitor engagement parameters are comparable to Slideshare • Edocr audience seems to be highly engaged  Time on Site, Bounce Rate & Page views per user are betterEdocr.com must be closely watched to ward of futurethreat to B2B accountsSource: Alexa
  • 7. Customer Segmentation: Need based Needs Value PropositionCustomers/Visitors can be classified into Marketing,Research & Sharing according to their needs
  • 8. Product Idea 1: Visitor Segmentation by Profile • 57% of the marketers* segment the content on the basis of decision maker’s profile • Slideshare in conjunction with LinkedIn should provide  Visitor’s Designation  Visitor’s Industry  Visitor’s company sizeSegment visitors on the basis of their title & companycharacteristics to help marketers better target theircontent*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 9. Product Idea 2: Visitor Segmentation by BuyingStage • 39% of the marketers* segment the content on the basis of the Sales funnel • Slideshare should  Allow tagging of content according to Sales funnel  Track the content visited by prospects  Create a visitor profile depending upon the stage of Sales funnel  Provide this analytics to marketersSegment visitors on the basis of their buying stage soas Marketers can understand the nature of lead*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 10. Product Idea 3: Integrate with Flipboard • Flipboard has 5 million users & 2 billion flips per month* • Users would login with their Slideshare account in Flipboard & appropriate content would be delivered • Benefits  Increase reach of the content  Increase engagement  Present across Android & iOSProvide feeds to Flipboard similar to how Twitter does*Source: Techcrunch.com, 14th December 2011
  • 11. Product Idea 4: Group login & Version Control • Current alternatives such as box.net, shared area & email are cumbersome • Version control & an email feature whenever a new version is posted can be implemented • Benefits  Ease of use & convenience  Faster than other methods  Save costs by reducing use of IT resources (Email database, common area)  Better document organizationImplement group logins & version control to increaseuse of Slideshare during content creation
  • 12. Target Industry 1: MarketingAgencies/Consultants • 62% of the B2B marketers outsource content marketing • Value Proposition  Integration with Hootsuite  Great for SEO  Content can be shared through all the leading social networks including PinterestSlideshare should target dedicated Marketing agencies& consultantsSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 13. Thank You

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