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Slide share product ideas

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  • 1. Slide Share : New ProductIdeasChetan Channa
  • 2. Index1. Environment Analysis2. Need Based Customer Segmentation3. 4 New Product Ideas4. Industry to Target
  • 3. Environment Analysis: Content Marketing &Social MediaContent Marketing spend is increasing along withadoption of Social Media as a mediumSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 4. Environment Analysis: Content Marketing TacticUsage3 of the top 5 content marketing tactics can beimplemented on SlideshareSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 5. Environment Analysis: Integration with otherSocial Networks & Software • Integration with CRM softwares eases lead capture • Hootsuite & Pinterest’s integration makes slideshare more attractive • Opportunity might exist with Instagram & FacebookFavorable developments over the last few days willfurther enhance ‘likeability’ of Slideshare
  • 6. Environment Analysis: Competitive Threat • Docstoc & Scribd visitor engagement parameters are comparable to Slideshare • Edocr audience seems to be highly engaged  Time on Site, Bounce Rate & Page views per user are betterEdocr.com must be closely watched to ward of futurethreat to B2B accountsSource: Alexa
  • 7. Customer Segmentation: Need based Needs Value PropositionCustomers/Visitors can be classified into Marketing,Research & Sharing according to their needs
  • 8. Product Idea 1: Visitor Segmentation by Profile • 57% of the marketers* segment the content on the basis of decision maker’s profile • Slideshare in conjunction with LinkedIn should provide  Visitor’s Designation  Visitor’s Industry  Visitor’s company sizeSegment visitors on the basis of their title & companycharacteristics to help marketers better target theircontent*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 9. Product Idea 2: Visitor Segmentation by BuyingStage • 39% of the marketers* segment the content on the basis of the Sales funnel • Slideshare should  Allow tagging of content according to Sales funnel  Track the content visited by prospects  Create a visitor profile depending upon the stage of Sales funnel  Provide this analytics to marketersSegment visitors on the basis of their buying stage soas Marketers can understand the nature of lead*Source: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 10. Product Idea 3: Integrate with Flipboard • Flipboard has 5 million users & 2 billion flips per month* • Users would login with their Slideshare account in Flipboard & appropriate content would be delivered • Benefits  Increase reach of the content  Increase engagement  Present across Android & iOSProvide feeds to Flipboard similar to how Twitter does*Source: Techcrunch.com, 14th December 2011
  • 11. Product Idea 4: Group login & Version Control • Current alternatives such as box.net, shared area & email are cumbersome • Version control & an email feature whenever a new version is posted can be implemented • Benefits  Ease of use & convenience  Faster than other methods  Save costs by reducing use of IT resources (Email database, common area)  Better document organizationImplement group logins & version control to increaseuse of Slideshare during content creation
  • 12. Target Industry 1: MarketingAgencies/Consultants • 62% of the B2B marketers outsource content marketing • Value Proposition  Integration with Hootsuite  Great for SEO  Content can be shared through all the leading social networks including PinterestSlideshare should target dedicated Marketing agencies& consultantsSource: B2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  • 13. Thank You

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