Dinner and a Presentation:
Google Hangouts / Tips to Help with Local
SEO & Reputation Management
Friday, August 23, 2013
2
• Welcome and 30 Second Intros
• Upcoming events
• Stay connected
• Google+ Hangouts with Carla Wilson
• Tips on Local S...
CARLA WILSON
@WILSONVA
Google Hangouts
3
www.ChescoMarketing.com
#ChescoMG
JEFF TINCHER
@JEFFTINCHER
@CHESCOMARKETING
Local SEO/Reputation
Management for Small Business
4
www.ChescoMarketing.com
#C...
5
• Optimize your Title Tag
• H1/H2 Tags
• Write good Meta Descriptions
• Phone and Address
• Create Google Local Page
• G...
6 6
www.ChescoMarketing.com
#ChescoMG
Sample of The Perfectly Optimized Local Page
Keyword Phrase: “licensed plumber in Ex...
7 7
www.ChescoMarketing.com
#ChescoMG
Meta Description helps Click-Thru on SERPS
Meta Description: Pete has been a license...
8 8
www.ChescoMarketing.com
#ChescoMG
To Dos to Check Your Reputation
9
Contact Us and Join the Group
• Schedule of
Workshops/Seminars/Monthly
Meetings
• Past Presentations in Slide Library
• ...
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ChescoMG Event: Google+ Hangouts, Local SEO and Reputation Management Tips

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ChescoMG Event: Google+ Hangouts, Local SEO and Reputation Management Tips

  1. 1. Dinner and a Presentation: Google Hangouts / Tips to Help with Local SEO & Reputation Management Friday, August 23, 2013
  2. 2. 2 • Welcome and 30 Second Intros • Upcoming events • Stay connected • Google+ Hangouts with Carla Wilson • Tips on Local SEO/Reputation Management with Jeff Tincher • Q&A / Open Discussions 2 www.ChescoMarketing.com #ChescoMG Tonight’s Agenda
  3. 3. CARLA WILSON @WILSONVA Google Hangouts 3 www.ChescoMarketing.com #ChescoMG
  4. 4. JEFF TINCHER @JEFFTINCHER @CHESCOMARKETING Local SEO/Reputation Management for Small Business 4 www.ChescoMarketing.com #ChescoMG
  5. 5. 5 • Optimize your Title Tag • H1/H2 Tags • Write good Meta Descriptions • Phone and Address • Create Google Local Page • Get reviews • Local citations – A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. 5 www.ChescoMarketing.com #ChescoMG Quick SEO Checklist
  6. 6. 6 6 www.ChescoMarketing.com #ChescoMG Sample of The Perfectly Optimized Local Page Keyword Phrase: “licensed plumber in Exton” Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. DO YOU NEED A LICENSED PLUMBER IN EXTON? What Contributes to rankings: • Title Tag • Meta Description • Headline (H1 & H2 Tags) • Permalink (URL) • Body/Content Optimization (have keywords in content, local mentions, etc) • Local Markup (schema or at least have Name, Address, & Phone on the page) Page URL: http://petesplumbing.com/licensed-plumber-in-exton
  7. 7. 7 7 www.ChescoMarketing.com #ChescoMG Meta Description helps Click-Thru on SERPS Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. • Write for humans! • Keep it unique for EACH page. • Include info about business. • Call to Action: Phone number. • Offer: free estimate
  8. 8. 8 8 www.ChescoMarketing.com #ChescoMG To Dos to Check Your Reputation
  9. 9. 9 Contact Us and Join the Group • Schedule of Workshops/Seminars/Monthly Meetings • Past Presentations in Slide Library • More content being developed Suggestions and feedback? Social@ChescoMarketing.com Facebook: www.Facebook.com/ChescoMG Twitter: www.twitter.com/ChescoMarketing LinkedIn Group: http://linkd.in/ChescoLI Email List: http://eepurl.com/tE1of SlideShare: http://slideshare.com/chescomg www.ChescoMarketing.com #ChescoMG @ChescoMarketing www.ChescoMarketing.com

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