ChescoMG Preso: Google Hangouts and Local SEO

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During our August 2013 event we spoke briefly about using Google Hangouts. Also gave a 10 minute presentation about Local SEO best practices.

During our August 2013 event we spoke briefly about using Google Hangouts. Also gave a 10 minute presentation about Local SEO best practices.

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  • 1. Dinner and a Presentation: Google Hangouts / Tips to Help with Local SEO & Reputation Management Wednesday, November 13, 2013
  • 2. Tonight’s Agenda Welcome and 30 Second Intros Upcoming events Stay connected Google+ Hangouts with Carla Wilson Tips on Local SEO/Reputation Management with Jeff Tincher • Q&A / Open Discussions • • • • • www.ChescoMarketing.com #ChescoMG 2 2
  • 3. Google Hangouts CARLA WILSON @WILSONVA www.ChescoMarketing.com #ChescoMG 3
  • 4. Local SEO/Reputation Management for Small Business JEFF TINCHER @JEFFTINCHER @CHESCOMARKETING www.ChescoMarketing.com #ChescoMG 4
  • 5. Quick SEO Checklist • • • • • • • Optimize your Title Tag H1/H2 Tags Write good Meta Descriptions Phone and Address Create Google Local Page Get reviews Local citations – A citation is a mention of your business name with another piece of business information, such as your phone number, address, website, or a combination of the three. www.ChescoMarketing.com #ChescoMG 5 5
  • 6. Sample of The Perfectly Optimized Local Page Keyword Phrase: “licensed plumber in Exton” Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing DO YOU NEED A LICENSED PLUMBER IN EXTON? Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. Page URL: http://petesplumbing.com/licensed-plumber-in-exton What Contributes to rankings: • Title Tag • Meta Description • Headline (H1 & H2 Tags) • Permalink (URL) • Body/Content Optimization (have keywords in content, local mentions, etc) • Local Markup (schema or at least have Name, Address, & Phone on the page) www.ChescoMarketing.com #ChescoMG 6 6
  • 7. Meta Description helps Click-Thru on SERPS Meta Description: Pete has been a licensed plumber in Exton for over 20 years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for a free estimate. • • • • • Write for humans! Keep it unique for EACH page. Include info about business. Call to Action: Phone number. Offer: free estimate www.ChescoMarketing.com #ChescoMG 7 7
  • 8. To Dos to Check Your Reputation www.ChescoMarketing.com #ChescoMG 8 8
  • 9. Contact Us and Join the Group • Schedule of Workshops/Seminars/Monthly Meetings • Past Presentations in Slide Library • More content being developed Suggestions and feedback? Social@ChescoMarketing.com Facebook: www.Facebook.com/ChescoMG Twitter: www.twitter.com/ChescoMarketing LinkedIn Group: http://linkd.in/ChescoLI Email List: http://eepurl.com/tE1of SlideShare: http://slideshare.com/chescomg www.ChescoMarketing.com #ChescoMG @ChescoMarketing www.ChescoMarketing.com 9