Transcript of "ChescoMG Preso: Google Hangouts and Local SEO"
Dinner and a Presentation:
Google Hangouts / Tips to Help with Local
SEO & Reputation Management
Welcome and 30 Second Intros
Google+ Hangouts with Carla Wilson
Tips on Local SEO/Reputation Management
with Jeff Tincher
• Q&A / Open Discussions
Management for Small Business
Quick SEO Checklist
Optimize your Title Tag
Write good Meta Descriptions
Phone and Address
Create Google Local Page
– A citation is a mention of your business name
with another piece of business information, such
as your phone number, address, website, or a
combination of the three.
Sample of The Perfectly Optimized Local Page
Keyword Phrase: “licensed plumber in Exton”
Page Title Tag: Licensed Plumber in Exton, PA | Pete’s Plumbing
DO YOU NEED A LICENSED PLUMBER IN EXTON?
Meta Description: Pete has been a licensed plumber in Exton for
over 20 years. He offers a 2 year guarantee on all this work. Call
484-555-1212 for a free estimate.
Page URL: http://petesplumbing.com/licensed-plumber-in-exton
What Contributes to rankings:
• Title Tag
• Meta Description
• Headline (H1 & H2 Tags)
• Permalink (URL)
• Body/Content Optimization (have
keywords in content, local mentions, etc)
• Local Markup (schema or at least have
Name, Address, & Phone on the page)
Meta Description helps Click-Thru on SERPS
Meta Description: Pete has been a licensed plumber in Exton for over 20
years. He offers a 2 year guarantee on all this work. Call 484-555-1212 for
a free estimate.
Write for humans!
Keep it unique for EACH page.
Include info about business.
Call to Action: Phone number.
Offer: free estimate
To Dos to Check Your Reputation
Contact Us and Join the Group
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