Analysing the Effectiveness of Social Media

Analysing the effectiveness of social media Achieving Internal Communication Best Practice in the Public Sector Conference Sydney, September 2007 Cheryle Walker

The audience is no longer merely listening…..

“ Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger.

Get a little of that human touch...“

Cluetrain Manifesto

Social Media

… the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. (Wikipedia, 2007)

A timeline of social media…. 1971 Email 1979 Usenet 1984 Listservs 1988 IRC 1991 Personal Websites Discussion Groups, Chat 1995 First Social Network classmates.com 1998 – 2004 Blogs, Podcasts, Wikis 2005 and beyond…. Web 2.0 – user generated content takes over…. Source: http://www.slideshare.net/wah17/social-media-35304

Basics of blog & wiki

Blog

Web-log

Reverse chronological entries

Links

Comments by readers

Wiki

Collaborative website

Open for editing

Multi-media content

No clear ownership

Mash-up

Customised combination of content

Aggregator

Syndicated web content and tools

Social networking on the web…

Social network describes a subset of Web 2.0 technologies that are highly interactive, conversational and participatory.

The features of social web applications include:

Expressing and developing identity

Relationships

Trust

User-driven and generated sites and content

Source: http://www.gapingvoid.com/

Publishing with RSS “Mix, Match & Mutate”

Really Simple Syndication

Push vs. Pull

Control and Management of Information

Continuous Environmental Scanning

Customised Content

Programmable Web (Mash-ups)

So, what does all this mean for communication, engagement, collaboration, knowledge management, learning, reputation management….. Source: http://www.gapingvoid.com/

Constructing Curriculum A Case Study

“ MyVoice” Ideas Forum

Focus Groups F2F

Wiki Space

F2F ID Workshop

Constructing Curriculum A Case Study

Creating the Agenda

Issues of Trust

Web / Digital Literacy

A Culture of SMEs

Confidence Hierarchy

Gardening Tasks

Disposable Knowledge

Web 2.0 – weapons of mass collaboration??

Discussion Tracking

Accessibility

Content Creation and Co-creation

Virtual Teaming

Creative Expression

Empowering, engaging, reality based…

Productive Learning

“ Mass collaboration can empower a growing cohort of connected individuals and organisations to create extraordinary wealth and reach unprecedented heights in learning and scientific discovery.”

Questions of validity, reliability, verifiability, bias, ownership…

Speed to publish

Authorship & Source

Consensus vs Credentials

Vandalism

Management & Gardening

Online Collectivism or Coordinated Intelligence?

“ Despite questions about its accuracy and criticism on other college campuses, some Harvard professors and teaching fellows have incorporated Wikipedia, the online collaborative encyclopedia, into their syllabi.”

Difficulties & Limitations Organisational Inhibitors Individual Inhibitors Pedagogical Inhibitors

So…. Why should we sit up and take notice…. Why should we care? Source: http://www.gapingvoid.com/

What next….. viral?? Source: http://www.gapingvoid.com/

Source: http://www.flickr.com/photos/greenem/11696663/

References