Social Media For Business


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  • Privacy settings – check them for each account; tighter controls for teens Passwords – recent phishing, never enter your password, change it, don’t’ use same one for everything; Tweet Later blog has great info on good passwords. Pdocutivity – time wasters – careful@ Nuff said Go Daddy during SuperBowl Facebook group – stop PetLand from selling puppies
  • Dell Outlets - .5 Million in one twitter stream alone Gary Vee – wine store, Wine library TV, book, tv shows, consulting, attracts over 80,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. within a four year time period, Wine Library grew from a $4 million dollar business to a $40 million business.
  • Social Media For Business

    1. 1. Social Media for Business A Presentation for Lynchburg College’s Progressive Business Forum By Cheryl Smith, CultureSmith Consulting
    2. 2. The Map <ul><li>Overview </li></ul><ul><li>Business Objectives </li></ul><ul><li>Getting Started </li></ul><ul><li>Tips & Tools </li></ul><ul><li>Misconceptions </li></ul><ul><li>Paybacks </li></ul>Creative Commons photo by crimfants on Flickr
    3. 3. Paybacks <ul><li>Meet awesome people </li></ul><ul><li>Bypass the gatekeeper </li></ul><ul><li>Stay current </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Increase sales </li></ul><ul><li>Market research </li></ul><ul><li>Build community </li></ul>Creative Commons photo on Flickr by DavidDMuir
    4. 4. Misconceptions <ul><li>“ Twitter is made up of only geeks and techies.” </li></ul><ul><li>“ Social Media is a time waster.” </li></ul><ul><li>“ Facebook is just a bunch of people playing games online.” </li></ul>
    5. 5. Take the Leap <ul><li>Use your photo or logo </li></ul><ul><li>Share related content </li></ul><ul><li>Link to more info </li></ul><ul><li>Be concise and compelling </li></ul>Creative Commons photo on Flickr by Kevin H
    6. 6. Tips <ul><li>Remember objectives </li></ul><ul><li>Consider platform </li></ul><ul><li>Be human </li></ul><ul><li>Share </li></ul><ul><li>Learn </li></ul>Creative Commons photo on Flickr by Astralagos
    7. 7. Tips (Cont’d) <ul><li>Photo Sharing </li></ul><ul><li>Notes </li></ul><ul><li>Events </li></ul><ul><li>Share </li></ul><ul><li>Applications </li></ul><ul><li>Customized Fan Pages </li></ul><ul><li>Settings </li></ul>
    8. 8. Community
    9. 9. Other Great Fan Pages <ul><li>Coca-Cola </li></ul><ul><li>Chick-Fil-A </li></ul><ul><li>Toms Shoes </li></ul><ul><li>Lucky Magazine </li></ul><ul><li>Discovery Channel </li></ul>
    10. 10. Change Your Facebook Settings Or Else
    11. 11. Tips (Cont’d) <ul><li>Events </li></ul><ul><li>Free corporate profiles </li></ul><ul><li>Blog integration </li></ul><ul><li>Applications </li></ul><ul><li>Introductions </li></ul><ul><li>Groups </li></ul><ul><li>Questions </li></ul>
    12. 12. Visibility
    13. 13. Tips (Cont’d) <ul><li>Search </li></ul><ul><li>RTs & #’s </li></ul><ul><li>Shortened URLS </li></ul><ul><li>Block/Report </li></ul><ul><li>Location </li></ul><ul><li>Sponsored tweets </li></ul><ul><li>Apps & clients </li></ul>
    14. 14. Sales Creative Commons photo on Flickr by theleetgeeks
    15. 15. Ambient Awareness “ It’s like our relationship has gone from dial up to broadband.” – Michael Hyatt, President & CEO of Thomas Nelson Publishing, on his relationship with his wife Gail, because of their mutual use of Twitter.
    16. 16. Fitting it ALL In <ul><li>24 Hours </li></ul><ul><li>Priorities </li></ul><ul><li>Objectives </li></ul><ul><li>Start out small </li></ul><ul><li>Delegate </li></ul><ul><li>Replacement </li></ul>Creative Commons photo on Flickr by Swperman
    17. 17. Other Sites for Consideration <ul><li>Yelp </li></ul><ul><li>Google Profile </li></ul><ul><li>Google Alert </li></ul><ul><li>Radian 6 </li></ul><ul><li>Biz 360 </li></ul>
    18. 18. Recommended Resources <ul><li> Guidebooks for Facebook & Twitter </li></ul><ul><li> (go to voice for human web) </li></ul><ul><li> (how much time does it take?) </li></ul><ul><li>Trust Agents </li></ul><ul><li>Social Media 101 </li></ul><ul><li>Linked Working </li></ul>
    19. 19. Let’s Connect <ul><li>Cheryl Smith, CultureSmith Consulting </li></ul><ul><li> </li></ul><ul><li>434.258.2448 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>