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Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
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Social Media For Business

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  • For a more detailed understanding of the slides, visit: http://www.culturesmithconsulting.com/2010/04/social-media-for-business-at-lynchburg-colleges-progressive-business-forum/
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  • Privacy settings – check them for each account; tighter controls for teens Passwords – recent phishing, never enter your password, change it, don’t’ use same one for everything; Tweet Later blog has great info on good passwords. Pdocutivity – time wasters – careful@ Nuff said Go Daddy during SuperBowl Facebook group – stop PetLand from selling puppies
  • Dell Outlets - .5 Million in one twitter stream alone Gary Vee – wine store, Wine library TV, book, tv shows, consulting, attracts over 80,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. within a four year time period, Wine Library grew from a $4 million dollar business to a $40 million business. http://www.robmcnealy.com/gary-vaynerchuk-on-wine-library-and-success/
  • Transcript

    • 1. Social Media for Business A Presentation for Lynchburg College’s Progressive Business Forum By Cheryl Smith, CultureSmith Consulting
    • 2. The Map <ul><li>Overview </li></ul><ul><li>Business Objectives </li></ul><ul><li>Getting Started </li></ul><ul><li>Tips & Tools </li></ul><ul><li>Misconceptions </li></ul><ul><li>Paybacks </li></ul>Creative Commons photo by crimfants on Flickr
    • 3. Paybacks <ul><li>Meet awesome people </li></ul><ul><li>Bypass the gatekeeper </li></ul><ul><li>Stay current </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Increase sales </li></ul><ul><li>Market research </li></ul><ul><li>Build community </li></ul>Creative Commons photo on Flickr by DavidDMuir
    • 4. Misconceptions <ul><li>“ Twitter is made up of only geeks and techies.” </li></ul><ul><li>“ Social Media is a time waster.” </li></ul><ul><li>“ Facebook is just a bunch of people playing games online.” </li></ul>
    • 5. Take the Leap <ul><li>Use your photo or logo </li></ul><ul><li>Share related content </li></ul><ul><li>Link to more info </li></ul><ul><li>Be concise and compelling </li></ul>Creative Commons photo on Flickr by Kevin H
    • 6. Tips <ul><li>Remember objectives </li></ul><ul><li>Consider platform </li></ul><ul><li>Be human </li></ul><ul><li>Share </li></ul><ul><li>Learn </li></ul>Creative Commons photo on Flickr by Astralagos
    • 7. Tips (Cont’d) <ul><li>Photo Sharing </li></ul><ul><li>Notes </li></ul><ul><li>Events </li></ul><ul><li>Share </li></ul><ul><li>Applications </li></ul><ul><li>Customized Fan Pages </li></ul><ul><li>Settings </li></ul>
    • 8. Community
    • 9. Other Great Fan Pages <ul><li>Coca-Cola </li></ul><ul><li>Chick-Fil-A </li></ul><ul><li>Toms Shoes </li></ul><ul><li>Lucky Magazine </li></ul><ul><li>Discovery Channel </li></ul>
    • 10. Change Your Facebook Settings Or Else
    • 11. Tips (Cont’d) <ul><li>Events </li></ul><ul><li>Free corporate profiles </li></ul><ul><li>Blog integration </li></ul><ul><li>Applications </li></ul><ul><li>Introductions </li></ul><ul><li>Groups </li></ul><ul><li>Questions </li></ul>
    • 12. Visibility
    • 13. Tips (Cont’d) <ul><li>Search </li></ul><ul><li>RTs & #’s </li></ul><ul><li>Shortened URLS </li></ul><ul><li>Block/Report </li></ul><ul><li>Location </li></ul><ul><li>Sponsored tweets </li></ul><ul><li>Apps & clients </li></ul>
    • 14. Sales Creative Commons photo on Flickr by theleetgeeks
    • 15. Ambient Awareness “ It’s like our relationship has gone from dial up to broadband.” – Michael Hyatt, President & CEO of Thomas Nelson Publishing, on his relationship with his wife Gail, because of their mutual use of Twitter.
    • 16. Fitting it ALL In <ul><li>24 Hours </li></ul><ul><li>Priorities </li></ul><ul><li>Objectives </li></ul><ul><li>Start out small </li></ul><ul><li>Delegate </li></ul><ul><li>Replacement </li></ul>Creative Commons photo on Flickr by Swperman
    • 17. Other Sites for Consideration <ul><li>Yelp </li></ul><ul><li>Google Profile </li></ul><ul><li>Google Alert </li></ul><ul><li>Radian 6 </li></ul><ul><li>Biz 360 http://ci.biz360.com/ </li></ul>
    • 18. Recommended Resources <ul><li>Mashable.com Guidebooks for Facebook & Twitter </li></ul><ul><li>ChrisBrogan.com (go to voice for human web) </li></ul><ul><li>MichaelHyatt.com (how much time does it take?) </li></ul><ul><li>Trust Agents </li></ul><ul><li>Social Media 101 </li></ul><ul><li>Linked Working </li></ul>
    • 19. Let’s Connect <ul><li>Cheryl Smith, CultureSmith Consulting </li></ul><ul><li>www.culturesmithconsulting.com </li></ul><ul><li>434.258.2448 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/cherylsmith999 </li></ul><ul><li>http://www.linkedin.com/in/cherylsmith999 </li></ul>

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