Social Media For Business

Social Media for Business A Presentation for Lynchburg College’s Progressive Business Forum By Cheryl Smith, CultureSmith Consulting

The Map
Overview
Business Objectives
Getting Started
Tips & Tools
Misconceptions
Paybacks
Creative Commons photo by crimfants on Flickr

Paybacks
Meet awesome people
Bypass the gatekeeper
Stay current
Build brand awareness
Increase sales
Market research
Build community
Creative Commons photo on Flickr by DavidDMuir

Misconceptions
“ Twitter is made up of only geeks and techies.”
“ Social Media is a time waster.”
“ Facebook is just a bunch of people playing games online.”

Take the Leap
Use your photo or logo
Share related content
Link to more info
Be concise and compelling
Creative Commons photo on Flickr by Kevin H

Tips
Remember objectives
Consider platform
Be human
Share
Learn
Creative Commons photo on Flickr by Astralagos

Tips (Cont’d)
Photo Sharing
Notes
Events
Share
Applications
Customized Fan Pages
Settings

Community

Other Great Fan Pages
Coca-Cola
Chick-Fil-A
Toms Shoes
Lucky Magazine
Discovery Channel

Change Your Facebook Settings Or Else

Tips (Cont’d)
Events
Free corporate profiles
Blog integration
Applications
Introductions
Groups
Questions

Visibility

Tips (Cont’d)
Search
RTs & #’s
Shortened URLS
Block/Report
Location
Sponsored tweets
Apps & clients

Sales Creative Commons photo on Flickr by theleetgeeks

Ambient Awareness “ It’s like our relationship has gone from dial up to broadband.” – Michael Hyatt, President & CEO of Thomas Nelson Publishing, on his relationship with his wife Gail, because of their mutual use of Twitter.

Fitting it ALL In
24 Hours
Priorities
Objectives
Start out small
Delegate
Replacement
Creative Commons photo on Flickr by Swperman

Other Sites for Consideration
Yelp
Google Profile
Google Alert
Radian 6
Biz 360 http://ci.biz360.com/

Recommended Resources
Mashable.com Guidebooks for Facebook & Twitter
ChrisBrogan.com (go to voice for human web)
MichaelHyatt.com (how much time does it take?)
Trust Agents
Social Media 101
Linked Working

Let’s Connect
Cheryl Smith, CultureSmith Consulting
www.culturesmithconsulting.com
434.258.2448
[email_address]
www.twitter.com/cherylsmith999
http://www.linkedin.com/in/cherylsmith999

Social Media For Business

by Cheryl Smith on Apr 20, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 48

Statistics

Social Media For Business — Presentation Transcript