Facebook Fan Pages

Engaging People
By Cheryl Smith, CultureSmith Consulting for the CCCA/Virginias-Carolinas Sectional Meeting

on facebook

Digital Aliens
Born 1927-1945
Technological advances: LP’s
Prefer to communicate face-to-face
Flickr photo by Skott Chandler with permission

Digital Immigrants
Born 1946-1964
Technological advances: 8-track
Prefer to communicate by phone

Digital Adaptives
Born 1965-1976
Technological advances: CD
Prefer to communicate by email
Creative Commons photo on Flickr by ifijay

Digital Natives
Born 1977-2002
Technological advances: iPod/MP3
Prefer to communicate via text messaging

Who do you need to engage?

My Guess
Group leaders
Denominational execs
Student ministers
Women’s Ministry leaders
Parents
Youth
Youth pastors
Scout leaders
Worship leaders
Local businesses
School teachers

btw, friend is now a verb, as in “Friend me on Facebook.”

Key Points to Remember
Search
Community
Shareability
Productivity
Pitfalls

The New SEO “Social Engine Optimization”

Who Knows Community?
Zappos
Chick- Fil -A
Toms Shoes
Coca-Cola

“ Facebook is the new living room.” - Cheryl Smith, March 2010

Shareability

Productivity
Events
Problem solving
Market research
Communication

Pitfalls
Privacy
Passwords
Productivity
Apps
Don’t be that guy
Department of Defense campaign, permission granted by Dan Horowitz

Getting Started
Explore
Determine objectives
Take the leap
Listen
Be consistent
Promote everywhere
Creative Commons photo by Kevin H on Flickr

Fitting it In
We all have the same 24 hours, 1440 minutes, 86,400 seconds in a day what you choose to do with your time can make all the difference in the world.
Objectives
Incrementally
Delegate
Replacement

What’s on Your Mind? Creative Commons photo by zeroinfluencer on Flickr

Where’s
Vitals
Cheryl Smith [email_address] (434) 258-2448 www.culturesmithconsulting.com
Friend me
http://www.twitter.com/ cherylsmith999
http ://www.linkedin.com/in/cherylsmith999

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Facebook Fan Pages

by Cheryl Smith on Mar 10, 2010

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Facebook Fan Pages — Presentation Transcript