Engaging People <ul><li>By Cheryl Smith, CultureSmith Consulting for the CCCA/Virginias-Carolinas Sectional Meeting </li><...
on facebook
Digital Aliens <ul><li>Born 1927-1945 </li></ul><ul><li>Technological advances: LP’s </li></ul><ul><li>Prefer to communica...
Digital Immigrants <ul><li>Born 1946-1964 </li></ul><ul><li>Technological advances: 8-track </li></ul><ul><li>Prefer to co...
Digital Adaptives <ul><li>Born 1965-1976 </li></ul><ul><li>Technological advances: CD </li></ul><ul><li>Prefer to communic...
Digital Natives <ul><li>Born 1977-2002 </li></ul><ul><li>Technological advances: iPod/MP3 </li></ul><ul><li>Prefer to comm...
Who do you need to engage?
My Guess <ul><li>Group leaders </li></ul><ul><li>Denominational execs </li></ul><ul><li>Student ministers </li></ul><ul><l...
btw, friend is now a verb, as in  “Friend me on Facebook.”
Key Points to Remember <ul><li>Search </li></ul><ul><li>Community </li></ul><ul><li>Shareability  </li></ul><ul><li>Produc...
The New SEO “Social Engine Optimization”
Who Knows Community? <ul><li>Zappos </li></ul><ul><li>Chick- Fil -A </li></ul><ul><li>Toms Shoes </li></ul><ul><li>Coca-Co...
“ Facebook is the new living room.” -  Cheryl Smith, March 2010
Shareability
Productivity <ul><li>Events </li></ul><ul><li>Problem solving </li></ul><ul><li>Market research </li></ul><ul><li>Communic...
Pitfalls <ul><li>Privacy </li></ul><ul><li>Passwords </li></ul><ul><li>Productivity </li></ul><ul><li>Apps </li></ul><ul><...
Getting Started <ul><li>Explore </li></ul><ul><li>Determine objectives </li></ul><ul><li>Take the leap </li></ul><ul><li>L...
Fitting it In <ul><li>We all have the same 24 hours, 1440 minutes, 86,400 seconds in a day what you choose to do with your...
What’s on Your Mind? Creative Commons photo by  zeroinfluencer  on Flickr
Where’s <ul><li>Vitals </li></ul><ul><ul><li>Cheryl Smith [email_address] (434) 258-2448 www.culturesmithconsulting.com </...
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Slide deck from presentation given to the Christian Campers & Conference Centers Association, Carolinas/Virginias Sectional meeting on March 10, 2010 at Camp Caraway, North Carolina.

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  • Open browser to google search results that include social media/real time
  • Does Toms Shoes has an apostrophe? Culture: Zappos, employee &amp; customer Becky – building community around her blog Locally – Dance Theatre, Fat Tuna, Celebration Bridal,
  • Show link to 80’s question with 38 comments on my Facebook profile
  • Create shareable content, use the Share button/widget. Let others do the job of telling your story for you.
  • Privacy settings – check them for each account; tighter controls for teens Passwords – recent phishing, never enter your password, change it, don’t’ use same one for everything; Tweet Later blog has great info on good passwords. Pdocutivity – time wasters – careful@ Nuff said Go Daddy during SuperBowl Facebook group – stop PetLand from selling puppies
  • Facebook Fan Pages

    1. 1. Engaging People <ul><li>By Cheryl Smith, CultureSmith Consulting for the CCCA/Virginias-Carolinas Sectional Meeting </li></ul>
    2. 2. on facebook
    3. 3. Digital Aliens <ul><li>Born 1927-1945 </li></ul><ul><li>Technological advances: LP’s </li></ul><ul><li>Prefer to communicate face-to-face </li></ul>Flickr photo by Skott Chandler with permission
    4. 4. Digital Immigrants <ul><li>Born 1946-1964 </li></ul><ul><li>Technological advances: 8-track </li></ul><ul><li>Prefer to communicate by phone </li></ul>
    5. 5. Digital Adaptives <ul><li>Born 1965-1976 </li></ul><ul><li>Technological advances: CD </li></ul><ul><li>Prefer to communicate by email </li></ul>Creative Commons photo on Flickr by ifijay
    6. 6. Digital Natives <ul><li>Born 1977-2002 </li></ul><ul><li>Technological advances: iPod/MP3 </li></ul><ul><li>Prefer to communicate via text messaging </li></ul>
    7. 7. Who do you need to engage?
    8. 8. My Guess <ul><li>Group leaders </li></ul><ul><li>Denominational execs </li></ul><ul><li>Student ministers </li></ul><ul><li>Women’s Ministry leaders </li></ul><ul><li>Parents </li></ul><ul><li>Youth </li></ul><ul><li>Youth pastors </li></ul><ul><li>Scout leaders </li></ul><ul><li>Worship leaders </li></ul><ul><li>Local businesses </li></ul><ul><li>School teachers </li></ul>
    9. 9. btw, friend is now a verb, as in “Friend me on Facebook.”
    10. 10. Key Points to Remember <ul><li>Search </li></ul><ul><li>Community </li></ul><ul><li>Shareability </li></ul><ul><li>Productivity </li></ul><ul><li>Pitfalls </li></ul>
    11. 11. The New SEO “Social Engine Optimization”
    12. 12. Who Knows Community? <ul><li>Zappos </li></ul><ul><li>Chick- Fil -A </li></ul><ul><li>Toms Shoes </li></ul><ul><li>Coca-Cola </li></ul>
    13. 13. “ Facebook is the new living room.” - Cheryl Smith, March 2010
    14. 14. Shareability
    15. 15. Productivity <ul><li>Events </li></ul><ul><li>Problem solving </li></ul><ul><li>Market research </li></ul><ul><li>Communication </li></ul>
    16. 16. Pitfalls <ul><li>Privacy </li></ul><ul><li>Passwords </li></ul><ul><li>Productivity </li></ul><ul><li>Apps </li></ul><ul><li>Don’t be that guy </li></ul>Department of Defense campaign, permission granted by Dan Horowitz
    17. 17. Getting Started <ul><li>Explore </li></ul><ul><li>Determine objectives </li></ul><ul><li>Take the leap </li></ul><ul><li>Listen </li></ul><ul><li>Be consistent </li></ul><ul><li>Promote everywhere </li></ul>Creative Commons photo by Kevin H on Flickr
    18. 18. Fitting it In <ul><li>We all have the same 24 hours, 1440 minutes, 86,400 seconds in a day what you choose to do with your time can make all the difference in the world. </li></ul><ul><li>Objectives </li></ul><ul><li>Incrementally </li></ul><ul><li>Delegate </li></ul><ul><li>Replacement </li></ul>
    19. 19. What’s on Your Mind? Creative Commons photo by zeroinfluencer on Flickr
    20. 20. Where’s <ul><li>Vitals </li></ul><ul><ul><li>Cheryl Smith [email_address] (434) 258-2448 www.culturesmithconsulting.com </li></ul></ul><ul><li>Friend me </li></ul><ul><ul><li>http://www.twitter.com/ cherylsmith999 </li></ul></ul><ul><ul><li>http ://www.linkedin.com/in/cherylsmith999 </li></ul></ul>
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