Social Media for Business By Cheryl Smith, CultureSmith Consulting for the Lynchburg Regional Chamber
The Map <ul><li>Definition </li></ul><ul><li>Business Objectives </li></ul><ul><li>Effective Sites  </li></ul><ul><li>Gett...
Social Media <ul><li>Primarily Internet- and mobile-based tools for sharing and discussing information; most often refers ...
WIIFM? <ul><li>Sales </li></ul><ul><li>Visibility </li></ul><ul><li>Community </li></ul><ul><li>Market research </li></ul>...
Sales Creative Commons photo by theleetgeeks from Flickr
Visibility <ul><li>Finks </li></ul><ul><li>CultureSmith </li></ul>
Community <ul><li>Zappos </li></ul><ul><li>Allen’s Retail Liquor Store </li></ul>Creative Commons photo by bjmccray from F...
Creative Commons image by Brian Solis from Flickr
Effective Sites (misnomer) <ul><li>Twitter </li></ul><ul><li>You Tube </li></ul><ul><li>Yelp </li></ul><ul><li>Google (Rea...
Getting Started <ul><li>The Matching Game </li></ul><ul><li>Copy Cat </li></ul><ul><li>Base! </li></ul><ul><li>Leap Frog <...
Pitfalls <ul><li>Privacy </li></ul><ul><li>Passwords </li></ul><ul><li>Productivity </li></ul><ul><li>Don’t be that guy </...
It’s Your Move Creative Commons photo by Gabork on Flickr
For More Info Contact <ul><li>Cheryl Smith, CultureSmith Consulting </li></ul><ul><li>www.culturesmithconsulting.com </li>...
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Social Media For Business

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An introductory session on social media for business professionals facilitated by Cheryl Smith, CultureSmith Consulting. Presentation given on Wednesday, February 11, 2009 at Lynchburg Regional Chamber of Commerce Business at Breakfast event.

Published in: Technology, Business
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  • Transcript of "Social Media For Business "

    1. 1. Social Media for Business By Cheryl Smith, CultureSmith Consulting for the Lynchburg Regional Chamber
    2. 2. The Map <ul><li>Definition </li></ul><ul><li>Business Objectives </li></ul><ul><li>Effective Sites </li></ul><ul><li>Getting Started </li></ul><ul><li>Fitting it In </li></ul><ul><li>Pitfalls </li></ul>Creative Commons photo by crimfants on Flickr
    3. 3. Social Media <ul><li>Primarily Internet- and mobile-based tools for sharing and discussing information; most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio – Wikipedia </li></ul><ul><li>Internet media that has the ability to interact with it in some way – Robert Scoble </li></ul><ul><li>People having conversations online – Marta Kagan </li></ul>
    4. 4. WIIFM? <ul><li>Sales </li></ul><ul><li>Visibility </li></ul><ul><li>Community </li></ul><ul><li>Market research </li></ul><ul><li>Increased productivity </li></ul><ul><li>Problem solving </li></ul>
    5. 5. Sales Creative Commons photo by theleetgeeks from Flickr
    6. 6. Visibility <ul><li>Finks </li></ul><ul><li>CultureSmith </li></ul>
    7. 7. Community <ul><li>Zappos </li></ul><ul><li>Allen’s Retail Liquor Store </li></ul>Creative Commons photo by bjmccray from Flickr
    8. 8. Creative Commons image by Brian Solis from Flickr
    9. 9. Effective Sites (misnomer) <ul><li>Twitter </li></ul><ul><li>You Tube </li></ul><ul><li>Yelp </li></ul><ul><li>Google (Reader & Profile) </li></ul><ul><li>Ning </li></ul><ul><li>Facebook </li></ul><ul><li>Plaxo </li></ul><ul><li>LinkedIn </li></ul>
    10. 10. Getting Started <ul><li>The Matching Game </li></ul><ul><li>Copy Cat </li></ul><ul><li>Base! </li></ul><ul><li>Leap Frog </li></ul>Creative Commons photo by Kevin H on Flickr
    11. 11. Pitfalls <ul><li>Privacy </li></ul><ul><li>Passwords </li></ul><ul><li>Productivity </li></ul><ul><li>Don’t be that guy </li></ul>
    12. 12. It’s Your Move Creative Commons photo by Gabork on Flickr
    13. 13. For More Info Contact <ul><li>Cheryl Smith, CultureSmith Consulting </li></ul><ul><li>www.culturesmithconsulting.com </li></ul><ul><li>434.258.2448 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.twitter.com/cherylsmith999 </li></ul><ul><li>http://www.linkedin.com/in/cherylsmith999 </li></ul>

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