Transcending Geography and Generations with Social Media

Transcending Geography and Generations Social Media for Professionals Silicon Halton MeetUp – June 22, 2010 Cheryl McKinnon, CMO @ Nuxeo @CherylMcKinnon

Web Levels the Playing Field • Small companies can compete with large incumbents • New companies can compete with established providers • Easy to look bigger than you are • Build global street cred in your area of expertise 2

Build Your Web Community Now 3

Rise of “Web 2.0” • You Know the Drill – Blogs, Wikis, Twitter, Community Sites, Image / Video Sharing Sites, Social Bookmarking • Gained popularity in Consumer World, but becoming Business mainstream in recent years 4

Why Engage? • Need a Clear Purpose - Start with 1 – not many • Listening vs. Engaging vs. Reacting • Event? Brand? Program / Company Promotion? • Personal or Professional Development? • Market Research, Community Polling (aka Crowd Sourcing), Competitive Intelligence • Unleash Your Alter Ego for Practice 5

Rules of Engagement • “Social” Media means Interacting with People – Conversation – Plain Language – Sense of Personality – Don't Talk Like a Press Release • Always Remember the Network Effect 6

Rules of Engagement • Distinguish Between a Corporate Social Media Name and a Personal One – Corporate Name – links to more formal Press Releases, Events, Articles, Call to action – Personalities – a commentary on the more formal content – highlight, best quote, why they liked it. – 7

Rules of Engagement 8

Where to Engage • Four Key Areas for Business – Program Awareness and Lead Generation – Customer Service and Care – Competitive and Market Intelligence – Recruiting and Building Talent Pool – 9

Look Bigger Than You Are • Amplify In Person Events with Social Media Participation • Challenge Assumptions and Lazy Shorthand • Stretch Conference and Trade Show Dollars by Ignoring Most Booths • Coordinate Staff and Partner Online Efforts • Promote Content Across Multiple Channels – 10

Building Network - Talent 11

Building Network – Lead Gen 12

Building Network – Market IQ 13

Tracking Content • Twitter • “Hashtags” •# • Metadata 14

Building Awareness • Blogs 15

Building Awareness • Think about the Participants as well as the Platform 16

Building Network – Lead Gen • Professional Associations 17

Building Network • SlideShare.Net / YouTube / Vimeo / Blip TV 18

Never Underestimate the Power of Passion 19

Q&A • Round Table – Where have you started? – What worked? – What Didn't? – What Will you Try This week? – At Home? – At Work? 20

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Transcending Geography and Generations with Social Media

by Cheryl McKinnon on Jun 25, 2010

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Transcending Geography and Generations with Social Media — Presentation Transcript