Changing Face of Corporate Content Blogs (“web logs”) No longer personal journals Simple self / team publishing Easy commenting and feedback External focus: cultivate awareness and educate Internal focus: communicate with peers and share insights Trackback, tagging, subscription and site metering tools – who is consuming my content?
Changing Face of Corporate Content Wikis Simple text editing allowing multi-author content creation and organization Easy to edit, add new pages, view evolution of content Inherent auditing, versioning, editor tracking Well suited to work-in-progress information gathering, FAQ’s, best practices, research notes
Changing Face of Corporate Content Audio & Video Podcasts: Audio Recordings Alternative self-paced content distribution Download or play on-line Video Increasingly inexpensive Internal or public distribution Visual communication crosses language barriers
Changing Face of Corporate Content Social Bookmarks & Subscriptions RSS Really Simple Syndication allowing subscription-based ‘push’ of new content such as blog updates or news highlights DIGG, De.licio.us. Stumble Upon… Content ratings, rankings, hot topics
Changing Face of Corporate Content Micro-Blogging Short updates / status lines to open or closed community or follower list Twitter, Yammer, Friend Feed, Social Networks status line Signal to the world or specific list of people Informs, requests, advises, shares in a “Feed” view of content
Changing Face of Corporate Content Social Networks / Communities Linked In Business Connections Recommendations, Referrals Groups, Questions, Research Facebook Personal and Emerging Business Causes, Associations Professional Associations Discussion and Idea Exchange Keep up with new trends Closed or open memberships