Integrating Email & Social Media to Radically Improve Responsiveness and Engagement
That’s what Attentive.ly does: enables companies to send THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON We start with your email list – since those are the customers and leads that drive more than half of your sales Run a social match on &gt;100 social networks This is where the big data comes in: track, store, and analyze all their public posts on multiple social networks Then our marketing automation tools let you automate email and social messaging, ads, segmentation, and scoring based on their interests and activities.
ROI #s - 100K =&gt; match 60K =&gt;’ top 5% of matched “influencers” = 3K =&gt; avg. reach per “influencer” = 2300 =&gt; engage influencers: potential reach = 6.9M (69x orig list size) turn your supporter-influencers into true advocates, find opportunities to engage them
QUESTION: GREAT, they reach 69x but what % can we REALLY engage? ANSWER: up to 100%, by targeting the right people with the right ask… MOMSRISING EXAMPLE - by targeting influencers talking about toxics, reached out to them directly with a high ask, got 100% response
QUESTION: 100% is awesome, but can we do that consistently? Or was that *special*? ANSWER: IF you marry listening with engagement opps -- get very high response. For triggered email asks around a live cpn, we’ve seen as high as 50% open rate, 20% click through. (Greenpeace) TYPICALLY we see 6x-9x typical response segmenting by interests and demographics.