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Using twitter @ Libraries

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It's quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library's strong online …

It's quick, easy, free, creates community, expands the reach of the library, makes the library more accessible, & is great for public relations. Statistics confirm that a library's strong online presence is imperative as we continue to move forward in this increasingly digital world.

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  • 1. Using twitter @ Libraries Cheryl Burnette Webmaster Homewood Public Library [email_address] 205.332.6631 www.homewood.lib.al.us
  • 2. So, “What are you doing?”
  • 3. a bit of twitter history…
    • Launched July 2006
    • Written in Ruby on Rails
    • A microblogging service
    • A real-time broadcast medium
    • Must type 140 characters or less
    • Free!
  • 4. How exactly do you use it?
  • 5. Who is tweeting?
    • Gov. Bob Riley
    • James Spann
    • Barack Obama
    • Al.com
    • Birmingham News
    • Julie Banderas
    • The Weather Channel
    • Mazer Super Store
    • Southern Living Magazine
    • TwitterLit
    • Libraries:
      • Gardendale Library
      • Huntsville Library Foundation
      • BPL
      • HPL & HPL Teens
      • UAH Library
      • NY Public Library
      • Library of Congress
      • ALA
      • YALSA
      • Library Journal
  • 6. How to find followers
    • TwitterLocal download app; runs on Adobe Air
    • search.twitter.com search real-time tweets
    • Twellow twitter yellow pages-get listed
    • Follow back
    • Look through your followers’ followers
  • 7. How to be followed
    • Have quality tweets
      • Use twitterfeed to feed your blog & flickr account to twitter
      • Tweet library events & programs, computer classes
      • Announce new arrivals & upcoming releases-include links to catalog (I’ll tweet one book at a time.)
      • Use TinyURL.com to shorten your links to a manageable size
      • Interact with tweeps-asking & answering questions-just be available. ( After all, it is called social networking.)
      • Announce inclement weather & holiday closings
      • Provide customer service
      • Report live from events-use cell phone or laptop
  • 8. Managing twitter & fun stuff!
    • TwitterFox -get nofications & has text box for tweeting
    • TweetDeck -download app; runs on Adobe Air-good organizer
    • TweetStats -fast
    • twitpic -shares photos
    • Tweet Later -productivity tool
    • twitter widgets
    • Twittermap -visual realtime tweets
    • twitter facebook app
    • Phone apps
      • Generic set up in twitter (charge for text msg?)
      • TwitterBerry (blackberry)
      • Tweetie (iPhone) $2.99
      • Twitterific (iPhone/iMac)
  • 9.  
  • 10. tweep lingo
    • RT - Retweet - to repeat something posted by another user usually with “RT” & @username to give credit to original poster
    • DM - direct message which only you will see
    • @ - use this when replying to a specific user (ex. @weknowbooksetc)
    • # - is a hashtag used to create groupings on twitter (ex. #followfriday, #bhamsnow, #alla, #alwx)
  • 11. Why should libraries incorporate twitter into their social networking portfolio?
    • It's quick , easy , free , creates community , expands the reach of the library , makes the library more accessible , & is great for public relations . Statistics confirm that a library's strong online presence is imperative as we continue to move forward in this increasingly digital world.
    • In 2007, the OCLC (De Rosa, et al.) published an informative report that showed Internet, email, & blog use up, but unfortunately, library website use was down ;^((
    • Therefore, we must reach patrons where they are & be where the action is .
    • Not only does twitter connect patrons & their libraries, it provides opportunities for libraries & librarians to make peer-to-peer connections.

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