Successfully Using QR Codes in Libraries

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Connecting our shelves with electronic content

Connecting our shelves with electronic content

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  • 1. Successfully Using QR Codes in Libraries
    Connecting our shelves with electronic content
    Cheryl Burnette, Webmaster
    Homewood Public Library
    HomewoodPublicLibrary.org
    cburnette@bham.lib.al.us
    205.332.6631
  • 2. Video: How to use QR codes
    www.cnet.com.au/how-to-use-qr-codes-339302140.htm
  • 3. About QR (quick response) codes
    • 2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep inventory
    • 4. Because scanning requires less effort than typing a URL, QR codes are becoming mainstream
    • 5. In a nutshell, install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physical to something digital!
  • A Few Stats
    • 14 million US mobile phone users scanned QR codes or barcodes in June 2011…
    • 6. …mostly via newspapers, magazines and product packaging, both at home and in-store
    • 7. Barcodes that offer a discount or coupon, or allow the consumer to learn more about a product or service are the most popular
    Mashable, August 2011
  • 8. Get a free QR code reader
    Download and install a QR code reader that is compatible with your phone. Many are free, so there’s no need to purchase one: RedLaser, BeeTagg, NeoReader, and others.
  • 9. QR codes are used to:
    • Connect to a mobile website
    • 10. Watch a video
    • 11. Send an SMS (text) message
    • 12. Make a phone call
    • 13. Embed contact info on a business card
    • 14. Embed text (i.e. scavenger hunt)
    • 15. Map an address
    • 16. Send email
  • http://www.flickr.com/photos/23148333@N06/4947612409
  • 17.
  • 18.
  • 19. Two rules for creating QR codes
    1. If URL, must lead to a mobile optimized site
    2. Use a URL shortener when possible to reduce the volume of data converted
    http://bit.ly/oIKgRP
    http://www.pla.org/ala/mgrps/divs/yalsa/booklistsawards/alexawards/alexawards.cfm
  • 20. Create your own QR codes forfree
    Kimtagkimtag.com
    kimtag.com/homewoodlibrary
    Pros
    • Easy setup/simple interface
    • 21. Hub, or landing page, is mobile
    optimized
    • Stats are included
    • 22. Links are editable! That’s dynamic!
    • 23. can add your own logo and
    link icons
    • Large QR code is 595X595 pixels
    Cons
    • Only shortens URLs
  • Create your own QR codes for free
    Bitlybitly.com
    bitly.com/u/weknowbooksetc
    Pros
    • Recommend for single URLs only* (see Cons)
    • 24. Sign in with Twitter or Facebook
    • 25. Shorten and share links
    • 26. Click Info Page to find your QR code & stats
    • 27. Detailed stats
    Cons
    • *Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to the Bundle!
    • 28. Bitly links are not editable
    • 29. Only shortens URLs
    • 30. Largest size QR code is 249X249 pixels
  • Create your own QR codes for free
    invxinvx.com
    • Creates
    huge
    QR codes
    numbers
  • Create your own QR codes for free
    Zxingzxing.appspot.com/generator(pronounced "zebra crossing")
    • Quick
    • 35. Good for content
    other than URLs
    • Largest code is 350X350 px
    • 36. No stats
  • Jules Verne’s classicAround the world in 80 days: The ubitour version guided by your mobile phone
    http://youtu.be/OE5Ch4NnVu0
  • 37. B r a i n s t o r m
  • 38. Use QR codes to improve library services: Embed URLs that quickly connect to:
    dynamic search in a catalog (i.e. “writing graphic novels”)
    mobile library website
    mobile catalog
    place inside books and on shelves to lead to book trailers, mobile friendly blogs and author sites
    mobile databases (i.e. EBSCO)
    virtual tour of the library
    instructional videos on YouTube
    library blogs that are mobile optimized (Blogger and Wordpress automatically convert their content into mobile versions)
    mobile versions of book suggestions or read-alikes
  • 39. Use QR codes to improve library services: Embed other information:
    contact information
    (phone number and email)
    geo location/map of library
    SMS (text) for text reference services
    (Google Voice is a free textservice)
    Giveaways or coupons
    (embed text or graphic)
    create a scavenger hunt
  • 40.
  • 41. The Daring Librarian
    www.thedaringlibrarian.com
  • 42.
  • 43. http://www.flickr.com/photos/aculibrary/3011082552
  • 44. Uh-oh! Does not point to a mobile site!
    http://www.flickr.com/photos/halfhollowhills/4504965499
  • 45. Warning! Does not point to a mobile site!
    http://www.flickr.com/photos/aculibrary/3011082552
  • 46.
  • 47.
  • 48. How to turn a regular book into an interactive book with QR Codes
    www.technologybitsbytesnibbles.info/archives/5066
    place code inside book
    code points here
    http://youtu.be/OwZH_aT0FGI
  • 49. Other uses: scanning UPC codes
  • 50. Other uses: scanning ISBN numbers
  • 51. Other uses: eBay app – scan UPCs
  • 52. ADVERTISE!
    ADVERTISE!
    ADVERTISE!