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Successfully Using QR Codes in Libraries<br />Connecting our shelves with electronic content<br />Cheryl Burnette, Webmast...
Video: How to use QR codes<br />www.cnet.com.au/how-to-use-qr-codes-339302140.htm<br />
About QR (quick response) codes<br /><ul><li>2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep...
Because scanning requires less effort than typing a URL, QR codes are becoming mainstream
In a nutshell, install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physica...
…mostly via newspapers, magazines and product packaging, both at home and in-store
Barcodes that offer a discount or coupon, or allow the consumer to learn more about a product or service are the most popu...
Get a free QR code reader<br />Download and install a QR code reader that is compatible with your phone. Many are free, so...
QR codes are used to:<br /><ul><li>Connect to a mobile website
Watch a video
Send an SMS (text) message
Make a phone call
Embed contact info on a business card
Embed text (i.e. scavenger hunt)
Map an address
Send email</li></li></ul><li>http://www.flickr.com/photos/23148333@N06/4947612409<br />
Two rules for creating QR codes<br />1. If URL, must lead to a mobile optimized site<br />2. Use a URL shortener when poss...
Create your own QR codes forfree<br />Kimtagkimtag.com<br />kimtag.com/homewoodlibrary<br />Pros<br /><ul><li> Easy setup/...
 Hub, or landing page, is mobile </li></ul>   optimized<br /><ul><li> Stats are included
 Links are editable! That’s dynamic!
 can add your own logo and </li></ul>   link icons<br /><ul><li> Large QR code is 595X595 pixels</li></ul>Cons<br /><ul><l...
 Sign in with Twitter or Facebook
 Shorten and share links
 Click Info Page to find your QR code & stats
 Detailed stats</li></ul>Cons<br /><ul><li> *Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to ...
Bitly links are not editable
 Only shortens URLs
 Largest size QR code is 249X249 pixels</li></li></ul><li>Create your own QR codes for free<br />invxinvx.com<br /><ul><li...
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Successfully Using QR Codes in Libraries

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Connecting our shelves with electronic content

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Transcript of "Successfully Using QR Codes in Libraries"

  1. 1. Successfully Using QR Codes in Libraries<br />Connecting our shelves with electronic content<br />Cheryl Burnette, Webmaster<br />Homewood Public Library<br />HomewoodPublicLibrary.org<br />cburnette@bham.lib.al.us<br />205.332.6631<br />
  2. 2. Video: How to use QR codes<br />www.cnet.com.au/how-to-use-qr-codes-339302140.htm<br />
  3. 3. About QR (quick response) codes<br /><ul><li>2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep inventory
  4. 4. Because scanning requires less effort than typing a URL, QR codes are becoming mainstream
  5. 5. In a nutshell, install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physical to something digital!</li></li></ul><li>A Few Stats<br /><ul><li>14 million US mobile phone users scanned QR codes or barcodes in June 2011…
  6. 6. …mostly via newspapers, magazines and product packaging, both at home and in-store
  7. 7. Barcodes that offer a discount or coupon, or allow the consumer to learn more about a product or service are the most popular</li></ul>Mashable, August 2011<br />
  8. 8. Get a free QR code reader<br />Download and install a QR code reader that is compatible with your phone. Many are free, so there’s no need to purchase one: RedLaser, BeeTagg, NeoReader, and others.<br />
  9. 9. QR codes are used to:<br /><ul><li>Connect to a mobile website
  10. 10. Watch a video
  11. 11. Send an SMS (text) message
  12. 12. Make a phone call
  13. 13. Embed contact info on a business card
  14. 14. Embed text (i.e. scavenger hunt)
  15. 15. Map an address
  16. 16. Send email</li></li></ul><li>http://www.flickr.com/photos/23148333@N06/4947612409<br />
  17. 17.
  18. 18.
  19. 19. Two rules for creating QR codes<br />1. If URL, must lead to a mobile optimized site<br />2. Use a URL shortener when possible to reduce the volume of data converted<br />http://bit.ly/oIKgRP<br />http://www.pla.org/ala/mgrps/divs/yalsa/booklistsawards/alexawards/alexawards.cfm<br />
  20. 20. Create your own QR codes forfree<br />Kimtagkimtag.com<br />kimtag.com/homewoodlibrary<br />Pros<br /><ul><li> Easy setup/simple interface
  21. 21. Hub, or landing page, is mobile </li></ul> optimized<br /><ul><li> Stats are included
  22. 22. Links are editable! That’s dynamic!
  23. 23. can add your own logo and </li></ul> link icons<br /><ul><li> Large QR code is 595X595 pixels</li></ul>Cons<br /><ul><li> Only shortens URLs</li></li></ul><li>Create your own QR codes for free<br />Bitlybitly.com<br />bitly.com/u/weknowbooksetc<br />Pros<br /><ul><li> Recommend for single URLs only* (see Cons)
  24. 24. Sign in with Twitter or Facebook
  25. 25. Shorten and share links
  26. 26. Click Info Page to find your QR code & stats
  27. 27. Detailed stats</li></ul>Cons<br /><ul><li> *Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to the Bundle!
  28. 28. Bitly links are not editable
  29. 29. Only shortens URLs
  30. 30. Largest size QR code is 249X249 pixels</li></li></ul><li>Create your own QR codes for free<br />invxinvx.com<br /><ul><li> Creates </li></ul>huge <br />QR codes<br /><ul><li> URLs
  31. 31. email
  32. 32. phone </li></ul>numbers <br /><ul><li>vCards
  33. 33. SMS
  34. 34. No stats</li></li></ul><li>Create your own QR codes for free<br />Zxingzxing.appspot.com/generator(pronounced "zebra crossing")<br /><ul><li> Quick
  35. 35. Good for content </li></ul>other than URLs<br /><ul><li>Largest code is 350X350 px
  36. 36. No stats</li></li></ul><li>Jules Verne’s classicAround the world in 80 days: The ubitour version guided by your mobile phone<br />http://youtu.be/OE5Ch4NnVu0<br />
  37. 37. B r a i n s t o r m<br />
  38. 38. Use QR codes to improve library services: Embed URLs that quickly connect to:<br />dynamic search in a catalog (i.e. “writing graphic novels”)<br />mobile library website<br />mobile catalog<br />place inside books and on shelves to lead to book trailers, mobile friendly blogs and author sites<br />mobile databases (i.e. EBSCO)<br />virtual tour of the library<br />instructional videos on YouTube<br />library blogs that are mobile optimized (Blogger and Wordpress automatically convert their content into mobile versions)<br />mobile versions of book suggestions or read-alikes<br />
  39. 39. Use QR codes to improve library services: Embed other information:<br />contact information <br />(phone number and email)<br />geo location/map of library<br />SMS (text) for text reference services<br />(Google Voice is a free textservice)<br />Giveaways or coupons<br />(embed text or graphic)<br />create a scavenger hunt<br />
  40. 40.
  41. 41. The Daring Librarian<br />www.thedaringlibrarian.com<br />
  42. 42.
  43. 43. http://www.flickr.com/photos/aculibrary/3011082552<br />
  44. 44. Uh-oh! Does not point to a mobile site!<br />http://www.flickr.com/photos/halfhollowhills/4504965499<br />
  45. 45. Warning! Does not point to a mobile site!<br />http://www.flickr.com/photos/aculibrary/3011082552<br />
  46. 46.
  47. 47.
  48. 48. How to turn a regular book into an interactive book with QR Codes<br />www.technologybitsbytesnibbles.info/archives/5066<br />place code inside book<br />code points here<br />http://youtu.be/OwZH_aT0FGI<br />
  49. 49. Other uses: scanning UPC codes<br />
  50. 50. Other uses: scanning ISBN numbers<br />
  51. 51. Other uses: eBay app – scan UPCs<br />
  52. 52. ADVERTISE!<br />ADVERTISE!<br />ADVERTISE!<br />
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