Social Media Tools


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Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association

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  • My Notes: Story about Hotel Rex. Transition: This is such a great example because it shows how simply you can start to integrate social media into your current marketing plan.
  • Animation – each one come in separately Very rarely does it work successfully in a vacuum. Only one tool in your toolbox Few hard costs but definitely requires time and effort And get them to do your marketing for you
  • No animation Also Wikis, Tags, Aggregating Sites, Virtual Worlds, Widgets
  • This is very different from the way we’ve been taught to market. But it is the new reality. If you look at SM at just another distribution channel for your message, if you look at it as what can SM do for me, you’re going to fail. User-generated content – customers defining your brand Adding value – not just financial
  • Still have to know who your customers are. Social media may be changing and expanding our communication w/our customers but
  • The dynamic duo, Charlene Li & Josh Bernoff have created a way to categorize users of social media – The Social Technographics Ladder
  • iMeet – LinkedIn for companies, combines online networking w/customer reviews, great tools, etc.
  • Specifically want this group page - trim right & left Streamline Booth Sales – sales pitch Meetings – press release – no discussion Tradeshow Resources – great group note Networking event mtg – useful, if you’re in Chicago
  • All providing value to their followers. What value can you provide?
  • Posts links to what’s going on in town, legislation affecting travel, locals news
  • How are they using Facebook? General info like hrs, share photos & video, fans share photos, use the Notes section for something similar to a blog, use the Boxes section for Reviews, answer visitor’s questions - Extension 3600 does not work. Does anyone know how to get a live person to help me buy a family pass? Great example of an attraction really engaging their audience on social media
  • Like Hotel Rex did Add photo component at Flickr if you don’t want to set up a FB page; or a YouTube Channel
  • Don’t do it just to do it Where does it fit into your current marketing plan? Bring in individual tools as needed Find sources who can keep you up-to-date You don’t personally have to try out every tool Identify and rely on a couple of good experts Focus on how relationships are changing, not tools themselves
  • Social Media Tools

    1. 1. Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association
    2. 3. Social Media <ul><li>Needs to be integrated into your current marketing efforts </li></ul><ul><li>It does cost </li></ul><ul><li>Provides new way to engage your customers </li></ul>
    3. 4. Examples of Social Media <ul><li>Forums, Ratings, Reviews </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogging Sites </li></ul><ul><li>Pod and Video Casts </li></ul><ul><li>Photo Sharing Sites </li></ul>
    4. 5. Social Media Is About <ul><li>Online relationship building </li></ul><ul><li>User-generated content </li></ul><ul><li>Adding value </li></ul>
    5. 6. <ul><li>These may be Web 2.0 tools but some of the same basic Marketing 101 rules apply </li></ul>
    6. 7. Social Technographics Ladder Publish & upload Post ratings, reviews and comments Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell , Charlene Li & Josh Bernoff
    7. 8. Forrester Research - Charlene Li - Josh Bernoff Groundswell
    8. 9. <ul><li>Insert screen shot of iMeet homepage </li></ul>Where to Start - 1
    9. 11. Where to Start - 2 <ul><li>Follow what are others doing </li></ul><ul><ul><li> </li></ul></ul>
    10. 12. <ul><li>GoGreenDisplays Twitter screen grab </li></ul>GoGreenDisplays
    11. 13. GoGreenDisplays <ul><li>Green Displays with Style and Sustainability </li></ul><ul><li>From Lettuce to Beef, What's the Water Footprint of Your Food? </li></ul><ul><li>Using Social Media to promote your conference </li></ul><ul><li>Climate change may displace up to 200 million - </li></ul>
    12. 14. Johnny Cab <ul><li>Screen grab of Twitter page </li></ul>
    13. 15. Tennessee Aquarium
    14. 16. Tennessee Aquarium
    15. 17. Where to Start - 3 <ul><li>Monitor what is being said </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>,, etc. </li></ul></ul><ul><ul><li> (trends) </li></ul></ul><ul><ul><li> (trends) </li></ul></ul>
    16. 18. Start Simple <ul><li>Add a social media component to a current campaign </li></ul><ul><li>Move to a social media campaign tied into marketing plan </li></ul>
    17. 19. <ul><li>Focus on how relationships are changing, not on the tools themselves </li></ul><ul><li>Don’t do it just to do it </li></ul><ul><ul><li>Where does social media fit into your current marketing plan </li></ul></ul><ul><ul><li>Consider your resources & commitment you want to make </li></ul></ul><ul><li>Find experts to rely on </li></ul>Recap: Tips to Remaining Sane
    18. 20. Questions?