The Pros and Cons of Social Networking SNHRA (Southern Nevada Human Resources Association) July 2010 Cheryl Bella, Co-Presenter
What Tools Have in Common Using technology for social interaction – sharing & discussing Provide opportunities to build communities Incorporate or are based on user-generated content
Who Uses Social Media? 2009 - Half of Americans using Facebook, MySpace or Twitter 75% of all global consumers who go online visit social networking and blog sites Social networking profiles by Baby Boomers increased 15% from 2008-2009 77% of millennials maintain social networking profile
Time spent on social networks is growing THREE times as fast as time spent online
Will it Affect You? Recent reports: 80% of respondents stated use of social media for “learning” within their organizations will increase over next three years 95% of respondents believed social media would change HR’s role
A generic job posting will get a generic employee. If a company is only recruiting through the major job boards, they’re probably not a company you want to work for. A Millennial’s perspective
Uses of Social Media During Employment Retention From May 2010 survey: 79 percent of respondents stated being trusted to manage their own time and access to Internet more important than job role and pay Those who grew up online much more comfortable seeing business opportunities for social media
Uses of Social Media During Employment Internal Communication Social media offers two-way communication Includes everyone in the conversation Enables true collaboration Great tools for bringing disparate parties together remotely Blogs, message boards, wikis, tagging sites, etc.
Uses of Social Media During Employment Marketing Your Company Building your brand Provides new way to communicate with your customers, clients, the public, etc. Includes others in the discussion about your company
Uses of Social Media During Employment Employees are Your Best Ambassadors Let them show off what they’re doing Scribd, Slideshare Let them talk about the company on social media platforms Assign individuals to monitor social media sites for mention of your company and respond
Handling Negative Comments Don’t enter into an argument Can take off-line Stay factual Correct misinformation Apply basic customer service skills People just need to vent Recognize & acknowledge your evangelists
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