Setting Yourself Up for Success Low Cost Ways to Market Yourself Presented by The Firm Public Relations & Marketing

Market Yourself Check Your Image Use downtime to position yourself for a rebound Revamp marketing materials, Web site, etc. Are they reflecting the best you have to offer? Establish Yourself as an Expert Teach a class Start an industry blog or newsletter Offer your knowledge at industry events & community organizations Develop Unique Promotions Tie into groups & organizations both online and off Build on existing events

Check Your Image

Use downtime to position yourself for a rebound

Revamp marketing materials, Web site, etc.

Are they reflecting the best you have to offer?

Establish Yourself as an Expert

Teach a class

Start an industry blog or newsletter

Offer your knowledge at industry events & community

organizations

Develop Unique Promotions

Tie into groups & organizations both online and off

Build on existing events

Network, Network, Network Connections Now Lead to Business Later Continue to connect with current & potential clients Position yourself to be top of mind when they can afford you Vary How You Communicate Direct mail, eblasts Snail mail Good ‘ol in person time spent together Offer Your Network Something Don’t just consider what’s in it for you – help your network

Connections Now Lead to Business Later

Continue to connect with current & potential clients

Position yourself to be top of mind when they can afford you

Vary How You Communicate

Direct mail, eblasts

Snail mail

Good ‘ol in person time spent together

Offer Your Network Something

Don’t just consider what’s in it for you – help your network

Practice Your Own PR Know the Media Who covers your industry? What topics are they covering? Become an Information Source What are your areas of expertise? Keep on top of industry trends; have something to say Be available Make it Newsworthy Remember, this isn’t advertising, you’re not paying the media to communicate your message Launch of a new product or service, grand opening or expansion, charitable/community work What makes your company unique?

Know the Media

Who covers your industry?

What topics are they covering?

Become an Information Source

What are your areas of expertise?

Keep on top of industry trends; have something to say

Be available

Make it Newsworthy

Remember, this isn’t advertising, you’re not paying the media to communicate your message

Launch of a new product or service, grand opening or expansion, charitable/community work

What makes your company unique?

Social Media Opportunities What are your business goals? Don’t do it just to do Focus on how relationships are changing Research best tool for achieving your goals Benefits Cost effective Offers new ways to communicate with customers, peers Can provide instant feedback Examples

What are your business goals?

Don’t do it just to do

Focus on how relationships are changing

Research best tool for achieving your goals

Benefits

Cost effective

Offers new ways to communicate with customers, peers

Can provide instant feedback

Examples

For More Information: www.thefirmpr.com/resources