Overview of Social Media

Social Media: Opportunities & Challenges Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Cheryl Bella

Debunking Myths – Social Media . . . ► Doesn’t cost anything ► Mustbe used by EVERY company that wants to be successful ► Is all the marketing I need

Real Benefit Provides a new way to engage and communicate with your customers

Examples of Social Media ► Blogs  Corporate, Personal  Typepad, Wordpress, iWeb, etc. ► Social Networking Sites  Facebook, MySpace, LinkedIn, Plaxo, etc. ► Microblogging Sites  Twitter, Plurk, etc.

Examples of Social Media ► Pod and Video Casts  YouTube, Veoh, Vimeo, etc. ► Photo Sharing Sites  Flikr, Photobucket, Zoomr, etc. ► Wikis  Wikipedia, wikiHow, industry- company-specific

Examples of Social Media ► Forums, Ratings, Reviews  Yelp.com, Rotten Tomatoes, Trip Advisor, etc. ► Tags  Delicious.com, Digg, Stumble Upon, etc. ► Virtual Worlds  Second Life, There.com, etc. ► Aggregating Sites  Netvibes, Pageflakes, etc.

What Tools Have in Common ► Usingtechnology for social interaction – sharing & discussing ► Provide opportunities to build online communities ► Incorporate or are based on user-generated content

Social Media Must ► Include your customers in the discussion ► Add value ► Beintegrated into your current marketing efforts

These may be Web 2.0 tools but the same basic Marketing 101 rules apply

Survey ► Read blogs, watch videos, read ratings & reviews ► Have a social networking page ► Use RSS feeds, add tags to Web pages or photos ► Post ratings or reviews, comment on blogs, add to online wikis ► Publish a blog, upload & share videos, write & publish online at least monthly

Social Technographics Ladder Publish & upload Post ratings & reviews, comment on blogs Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell, Charlene Li & Josh Bernoff

Groundswell Forrester Research - Charlene Li - Josh Bernoff http://www.forrester.com/Groundswell/book.html

Profile of Online US Adults ► Creators – 21% (up from 18% in 2007) ► Critics – 37% (up from 25% in 2007) ► Collectors – 19% (up from 12% in 2007) ► Joiners – 35% (up from 25% in 2007) ► Spectators – 69% (up from 48% in 2007) ► Inactives – 25% (down from 44% in 2007) From Groundswell, Charlene Li & Josh Bernoff; 2008 figures from http://www.forrester.com/Groundswell/

Interesting Facts & Figures Men & Women 18-27 yrs old 60 50 40 30 Men 20 Women 10 0 Creators Collectors Joiners Inactive From Groundswell, Charlene Li & Josh Bernoff

Interesting Facts & Figures Alpha Moms & U.S. Adults 60 50 40 30 Alpha Mom 20 U.S. Adult 10 0 Creators Critics Spectator From Groundswell, Charlene Li & Josh Bernoff

Interesting Facts & Figures Small Business Owners (2007) ► 25% were Creators (vs 18%) ► 31% were Critics (vs 25%) ► 17% were Collectors (vs 12%) ► 24% were Joiners (vs 25%) ► 53% were Spectators (vs 48%) ► 38% were Inactive (vs 44%) From Groundswell, Charlene Li & Josh Bernoff

Podcast Facts & Figures ► Americans who downloaded & listened to audio podcast – up from 13-18%, 2007-2008 ► More likely to have college degree ► Household income > $75K/year ► 53% of podcast listeners are men; 47% women From Edison Research, The Podcast Consumer Revealed 2008

Podcast Facts & Figures ► Comfortable watching TV through non- traditional means ► Active online purchasers ► Resistant to unwelcome advertising From Edison Research, The Podcast Consumer Revealed 2008

Interesting Facts & Figures Older Americans, 52-62  8% are Creators  8% are Joiners  55% are Inactive ► 39% are Spectators From Groundswell, Charlene Li & Josh Bernoff

Where to Start - #1 ► Don’t get overwhelmed - Focus on the categories of social media, not the tools themselves

Where to Start - #2 ► Consideryour resources & commitment you want to make

Where to Start - #3 ► Find experts who can keep you up-to-date & summarize tools for you

Where to Start - #4 ► Start by following what others are doing

Company Blogs http://buildingabakery.blogspot.com/

Twitter (www.twitter.com)

Twitter (www.twitter.com) http://twitter.com/photobabble

Video Casts (www.YouTube.com) http://www.youtube.com/user/Blendtec

Tennessee Aquarium

Afternoon Session ► How to use social media with no investment in social media ► Review specific photo industry examples of social media sites ► List of people/companies to follow ► How you can become a Spectator, Joiner & Creator ► Challenges facing the industry  Legal issues  Competition

Additional Resources ► www.delicious.com  cherylbella7  Links to articles on using social media ► www.linkedin.com ► www.slideshare.net  CherylBella

Questions?

http://edubrix.blogspot.com	3
http://www.edubrix.blogspot.com	1
http://www.slideshare.net	1
http://www.linkedin.com	1

Overview of Social Media

by Cheryl Bella on Jul 10, 2009

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 6

Statistics

Overview of Social Media Presentation Transcript