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Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
Overview of Social Media
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Overview of Social Media

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Social Media Overview presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show

Social Media Overview presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show

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  • 1. Social Media: Opportunities & Challenges Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Cheryl Bella
  • 2. Debunking Myths – Social Media . . . ► Doesn’t cost anything ► Mustbe used by EVERY company that wants to be successful ► Is all the marketing I need
  • 3. Real Benefit Provides a new way to engage and communicate with your customers
  • 4. Examples of Social Media ► Blogs  Corporate, Personal  Typepad, Wordpress, iWeb, etc. ► Social Networking Sites  Facebook, MySpace, LinkedIn, Plaxo, etc. ► Microblogging Sites  Twitter, Plurk, etc.
  • 5. Examples of Social Media ► Pod and Video Casts  YouTube, Veoh, Vimeo, etc. ► Photo Sharing Sites  Flikr, Photobucket, Zoomr, etc. ► Wikis  Wikipedia, wikiHow, industry- company-specific
  • 6. Examples of Social Media ► Forums, Ratings, Reviews  Yelp.com, Rotten Tomatoes, Trip Advisor, etc. ► Tags  Delicious.com, Digg, Stumble Upon, etc. ► Virtual Worlds  Second Life, There.com, etc. ► Aggregating Sites  Netvibes, Pageflakes, etc.
  • 7. What Tools Have in Common ► Usingtechnology for social interaction – sharing & discussing ► Provide opportunities to build online communities ► Incorporate or are based on user-generated content
  • 8. Social Media Must ► Include your customers in the discussion ► Add value ► Beintegrated into your current marketing efforts
  • 9. These may be Web 2.0 tools but the same basic Marketing 101 rules apply
  • 10. Survey ► Read blogs, watch videos, read ratings & reviews ► Have a social networking page ► Use RSS feeds, add tags to Web pages or photos ► Post ratings or reviews, comment on blogs, add to online wikis ► Publish a blog, upload & share videos, write & publish online at least monthly
  • 11. Social Technographics Ladder Publish & upload Post ratings & reviews, comment on blogs Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell, Charlene Li & Josh Bernoff
  • 12. Groundswell Forrester Research - Charlene Li - Josh Bernoff http://www.forrester.com/Groundswell/book.html
  • 13. Profile of Online US Adults ► Creators – 21% (up from 18% in 2007) ► Critics – 37% (up from 25% in 2007) ► Collectors – 19% (up from 12% in 2007) ► Joiners – 35% (up from 25% in 2007) ► Spectators – 69% (up from 48% in 2007) ► Inactives – 25% (down from 44% in 2007) From Groundswell, Charlene Li & Josh Bernoff; 2008 figures from http://www.forrester.com/Groundswell/
  • 14. Interesting Facts & Figures Men & Women 18-27 yrs old 60 50 40 30 Men 20 Women 10 0 Creators Collectors Joiners Inactive From Groundswell, Charlene Li & Josh Bernoff
  • 15. Interesting Facts & Figures Alpha Moms & U.S. Adults 60 50 40 30 Alpha Mom 20 U.S. Adult 10 0 Creators Critics Spectator From Groundswell, Charlene Li & Josh Bernoff
  • 16. Interesting Facts & Figures Small Business Owners (2007) ► 25% were Creators (vs 18%) ► 31% were Critics (vs 25%) ► 17% were Collectors (vs 12%) ► 24% were Joiners (vs 25%) ► 53% were Spectators (vs 48%) ► 38% were Inactive (vs 44%) From Groundswell, Charlene Li & Josh Bernoff
  • 17. Podcast Facts & Figures ► Americans who downloaded & listened to audio podcast – up from 13-18%, 2007-2008 ► More likely to have college degree ► Household income > $75K/year ► 53% of podcast listeners are men; 47% women From Edison Research, The Podcast Consumer Revealed 2008
  • 18. Podcast Facts & Figures ► Comfortable watching TV through non- traditional means ► Active online purchasers ► Resistant to unwelcome advertising From Edison Research, The Podcast Consumer Revealed 2008
  • 19. Interesting Facts & Figures Older Americans, 52-62  8% are Creators  8% are Joiners  55% are Inactive ► 39% are Spectators From Groundswell, Charlene Li & Josh Bernoff
  • 20. Where to Start - #1 ► Don’t get overwhelmed - Focus on the categories of social media, not the tools themselves
  • 21. Where to Start - #2 ► Consideryour resources & commitment you want to make
  • 22. Where to Start - #3 ► Find experts who can keep you up-to-date & summarize tools for you
  • 23. Where to Start - #4 ► Start by following what others are doing
  • 24. Company Blogs http://buildingabakery.blogspot.com/
  • 25. Twitter (www.twitter.com)
  • 26. Twitter (www.twitter.com) http://twitter.com/photobabble
  • 27. Video Casts (www.YouTube.com) http://www.youtube.com/user/Blendtec
  • 28. Tennessee Aquarium
  • 29. Tennessee Aquarium
  • 30. Afternoon Session ► How to use social media with no investment in social media ► Review specific photo industry examples of social media sites ► List of people/companies to follow ► How you can become a Spectator, Joiner & Creator ► Challenges facing the industry  Legal issues  Competition
  • 31. Additional Resources ► www.delicious.com  cherylbella7  Links to articles on using social media ► www.linkedin.com ► www.slideshare.net  CherylBella
  • 32. Questions?

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