Introduction to Social Media

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  • Introduction to Social Media

    1. 1. Introduction to Social Media Presented by Cheryl Bella, Sr. Vice President The Firm Public Relations & Marketing
    2. 2. What is Social Media? <ul><li>Internet- & mobile-based tools for sharing and discussing </li></ul><ul><li>Integration of technology and telecommunication for social interaction </li></ul><ul><li>Building communities </li></ul><ul><li>User-generated content </li></ul>
    3. 3. What is Social Media? <ul><li>Blogs </li></ul><ul><ul><li>Corporate & Personal </li></ul></ul><ul><li>Microblogging Sites </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Social Networking Sites </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Pod and Video Casts </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><li>Photo Sharing Site </li></ul><ul><ul><li>Flikr </li></ul></ul>
    4. 4. Corporate Blogs
    5. 5. Corporate Blogs http://www.tsa.gov/blog/
    6. 6. Twitter ( www.twitter.com )
    7. 7. Twitter ( www.twitter.com )
    8. 8. Twitter (www.twitter.com)
    9. 9. Twitter (www.twitter.com)
    10. 10. LinkedIn (www.linkedin.com)
    11. 11. LinkedIn (www.linkedin.com)
    12. 12. LinkedIn (www.linkedin.com)
    13. 13. Facebook (www.facebook.com)
    14. 14. Facebook (www.facebook.com)
    15. 15. Facebook (www.facebook.com)
    16. 16. Video Casts (www.YouTube.com)
    17. 17. Video Casts
    18. 18. Pay News Network YouTube Channel - IRS Service Announcement http://www.youtube.com/user/paynewsnetwork Video Casts
    19. 19. Benefits <ul><li>Cost Effective </li></ul><ul><li>Offers new ways to communicate with customers & peers </li></ul><ul><li>Can provide instant feedback </li></ul>
    20. 20. Tips to Remaining Sane <ul><li>Don’t do it just to do it </li></ul><ul><ul><li>Where does it fit into your current marketing plan? </li></ul></ul><ul><ul><li>Bring in individual tools as needed </li></ul></ul><ul><li>Find sources who can keep you up-to-date </li></ul><ul><ul><li>You don’t personally have to try out every tool </li></ul></ul><ul><ul><li>Identify and rely on a couple of good experts </li></ul></ul><ul><li>Focus on how relationships are changing, not tools themselves </li></ul>
    21. 21. People to Follow <ul><li>Mack Collier - Viral Garden </li></ul><ul><ul><ul><li>http://moblogsmoproblems.blogspot.com/ </li></ul></ul></ul><ul><li>Forrester Research </li></ul><ul><ul><ul><li>http://blogs.forrester.com/groundswell/ </li></ul></ul></ul><ul><li>Robert Scoble </li></ul><ul><ul><ul><li>http://scobleizer.com/ </li></ul></ul></ul><ul><li>CNET News </li></ul><ul><ul><ul><li>http://news.cnet.com/webware/ </li></ul></ul></ul><ul><li>David Pogue </li></ul><ul><ul><ul><li>http://pogue.blogs.nytimes.com/ </li></ul></ul></ul>
    22. 22. For Handouts: www.thefirmpr.com/resources

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