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Introduction to Social Media

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North Las Vegas Chamber Presentation

North Las Vegas Chamber Presentation

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  • Transcript

    • 1. Introduction to Social Media Presented by Cheryl Bella, Sr. Vice President The Firm Public Relations & Marketing
    • 2. What is Social Media?
      • Internet- & mobile-based tools for sharing and discussing
      • Integration of technology and telecommunication for social interaction
      • Building communities
      • User-generated content
    • 3. What is Social Media?
      • Blogs
        • Corporate & Personal
      • Microblogging Sites
        • Twitter
      • Social Networking Sites
        • Facebook
        • LinkedIn
      • Pod and Video Casts
        • YouTube
      • Virtual Worlds
        • Second Life
      • Photo Sharing Site
        • Flikr
    • 4. Corporate Blogs
    • 5. Corporate Blogs http://www.tsa.gov/blog/
    • 6. Twitter ( www.twitter.com )
    • 7. Twitter ( www.twitter.com )
    • 8. Twitter (www.twitter.com)
    • 9. Twitter (www.twitter.com)
    • 10. LinkedIn (www.linkedin.com)
    • 11. LinkedIn (www.linkedin.com)
    • 12. LinkedIn (www.linkedin.com)
    • 13. Facebook (www.facebook.com)
    • 14. Facebook (www.facebook.com)
    • 15. Facebook (www.facebook.com)
    • 16. Video Casts (www.YouTube.com)
    • 17. Video Casts
    • 18. Pay News Network YouTube Channel - IRS Service Announcement http://www.youtube.com/user/paynewsnetwork Video Casts
    • 19. Benefits
      • Cost Effective
      • Offers new ways to communicate with customers & peers
      • Can provide instant feedback
    • 20. Tips to Remaining Sane
      • Don’t do it just to do it
        • Where does it fit into your current marketing plan?
        • Bring in individual tools as needed
      • Find sources who can keep you up-to-date
        • You don’t personally have to try out every tool
        • Identify and rely on a couple of good experts
      • Focus on how relationships are changing, not tools themselves
    • 21. People to Follow
      • Mack Collier - Viral Garden
          • http://moblogsmoproblems.blogspot.com/
      • Forrester Research
          • http://blogs.forrester.com/groundswell/
      • Robert Scoble
          • http://scobleizer.com/
      • CNET News
          • http://news.cnet.com/webware/
      • David Pogue
          • http://pogue.blogs.nytimes.com/
    • 22. For Handouts: www.thefirmpr.com/resources

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