2009ECKE POINSETTIABRACT METER ™ TM FROM THE PAUL ECKE R ANCH
FREEDOMTM PEPPERMINT (PER16806) PPAF SHIMMERTM SURPRISE! (PER5499) USPP 15,917 Grow beautiful, FREEDOMTM PINK (490 Pink) USPP 8,817 energy-efficient poinsettiasFREEDOMTM EARLY WHITE JESTERTM RED SHIMMERTM PINK ADVENTTM RED FESTIVAL WHITE FESTIVAL PINK FREEDOMTM JINGLE BELLS EARLY JOYTM RED EARLY JOYTM PINKFREEDOM EARLY RED TM JESTER WHITE TM JESTER JINGLE TM JESTER PINK TM RED VELVETEEN TM FESTIVAL RED FREEDOM TM RED FREEDOM MARBLE TM PRESTIGE EARLY RED TMFREEDOM EARLY MARBLE TM FREEDOM EARLY PINK TM JESTER MARBLE TM AUTUMN RED TM FESTIVAL ROSE FREEDOM WHITE TM FREEDOM SALMON TM GALATM RED GALATM WHITE = COLD GROW Use the Bract Meter™ to set greenhouse temperatures. Apply just the right amount of heat to meet your ship COLD GROW VARIETIES dates, and not a bit more. You’ll reduce heating waste and save 20 percent or more on energy costs. Choose Ecke’s Cold Grow Varieties: Advent ™ Red, Prestige™ Early Red, Autumn™ Red, Use Ecke’s production tools to stay on track. Track your ﬂower development rate with the Bract Meter and your plant height with On Target™. Both tools are designed to help you stay in control of your poinsettia crop. Red Velveteen™ Freedom™ Early Red, White, Pink, Marble, Freedom™ Red, White, Pink, , Marble, Salmon, Peppermint, Jingle Bells, Jester™ Red, White, Pink, Marble, Jingle Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scientiﬁcally proven Bract Meter, you can be fully conﬁdent that you will ﬁnish your crop at the mid-season peak or whenever you Early Joy™ Red, Pink, Shimmer™ Surprise!, Shimmer™ Pink, Festival Red, White, Pink, need to meet market demands. Rose, Gala™ Red, White
Saving energy with cold grow poinsettiasGet optimum results withEcke’s exclusivePoinsettia Bract Meter ™Technical recommendations backed by years of experience and research are an Ecketradition. We always provide the science behind our recommendations and the Ecke coldgrow program is no different.Our research into effective cold grow techniques has led to the development of a newproduction tool that can help any grower ﬁnd success when they turn their greenhousethermostats down and select Ecke’s energy-efﬁcient varieties. With the Ecke PoinsettiaBract Meter ™, you can eliminate guesswork and take control of proﬁtability!SAVE 20 PERCENT OR MORE ON ENERGY COSTSTo evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growersaround North America. The support of these growers has helped us demonstrate the risks and beneﬁts ofusing lower temperatures for production while quantifying the energy savings that are possible.On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percent ADVENTTM RED (PER2804) PPAFin an energy-efﬁcient greenhouse. This number can be double that in a less efﬁcient greenhouse.Testing conducted in Europe helped further validate the energy savings potentialby comparing poinsettias from all major breeding companies. These testsmeasured the litres of oil per square meter required at differentproduction regimes.The results speak for themselves! Freedom™ Early Red required 23percent less energy than its nearest competitor. Compared tomore traditional temperatures, cold-growing FreedomEarly Red is nearly 35 percent more fuel-efﬁcient. This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certiﬁed program using Renewable Energy Credits.