Masso group profile 2012
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Masso group profile 2012

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Introduction about Masso Group - a one stop branding agency

Introduction about Masso Group - a one stop branding agency

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  • 1. PROFILEMASSO GROUP 2012 info@massogroup.com www.MASSOGROUP.com
  • 2. Getting to know us.
  • 3. STRATEGY IDENTITY DIGITAL ACTIVATION INTEGRATED BRANDING SURVEY CREATIVE ADS EVENT PUBLIC RELATIONSWho is Masso?The one-stop shop Agency for your Branding & Communication needs.
  • 4. Our NameOur name stands for what we can provide to our Clients - MARKETING SOLUTIONS
  • 5. Our ReachOfficial staff of 60, plusfreelancers/consultants, strategicsuppliers and partners & network of topAsia/International experts.Nationwide coverage with Head officein HCMC, Rep. office in Hanoi andRepresentatives in provinces andIndochina market.
  • 6. DUCT BRANDIN PRO G Customers ESTOR ELATION INTE RNAL BRANDIN Shareholders YOUR Employee S R CORPORATE BRAND INV G Stakeholders CO G RPO R ATE BRANDINYour branding partner to all stakeholders.We provide premium full branding package - from research, strategy formulation to integrated marketing communicationcampaign or even a single communication activity execution for your company’s stakeholders: employees, investors,customers and community.
  • 7. Understanding your brand, your market &your consumer is what we do best.It requires a more effective approach to understand an emerging market like Vietnam. Therefore, Masso has a centerthat does tailor made research with modern approach for compelling consumer insight and competition landscape, thentranslate them into a strong and integrated branding strategy that drives all communication activities.
  • 8. INTEGRATE D CH AN NE Social Media LS Mobile Email Display (Rich Media) Data (CRM) Search Engine (SEO/PPC) Voice INTEGRATED Survey & Strategy BRANDING Brand audit & Efficiency Consulting measurement IR Digital IN Event Field TE GR Activation Marketing ATE D S E RV I C E SCommunication channels are ever-changing. That’s why wehave experts in each specific channel - all working togetherto deliver Impactful integrated campaigns.It’s about clear and consistent communication activities that are tailored for the brand. Our experts specializes in eachconsumer touch point - TV, print, public relations, on-ground events & activation, radio and digital - to create engagingbrand & consumer interaction.
  • 9. Leadership gy Au ate dit Str BRAND EQUITY Identity Perception strategy & Participation ExecutionOur strategic process: LIP ModelEffective branding should be consistent from start to finish. At MASSO, we start with the brand Leader commitment toformulate a clear Identity strategy and translates it into the target stakeholder’s Perception to get them to engage withthe brand. This brand building journey is what we call the LIP model.
  • 10. AWARDS & RECOGNITION STRATEGIC TOOL CREATIVE BREAKTHROUGHSWorld Guinness Record of the largest finger Our strategic tool for branding - LIP Model is Welcome Event for Korean President/Koreanpainting for DLV 2005 published by VnEconomy and used as movie star 2004 lecturing model at Seatle University for MBAInternational Award from P&G Beeline launching, PR and activation programs campaigns, 2009International, 2007 P&G -15th year anniversary, 2010Regional best practice CSR project for P&G,2008 Sab Miller: Calisto/Zorok PR campaign 2008-2010 Holcim “Cung Xay To Am” campaign 2011 O’Star Farm & Reality Show 2011Our creativity and solutions are highlyrecognized by our stakeholders.Creative breakthroughs and campaigns recognized by consumers, clients and public.
  • 11. CONSULTANCY COMMUNICATION SERVICE CONSULTING SURVEY & RESEARCH COMMUNICATION MARKETING IR VIETNAM SRI VIETNAM iPR EMERALDOur capabilities:Our team of experts can help you right from the beginning from research, planning and development of unique &effective communication activities in a specific channel until execution. We offer our full-service package or even asingle service solution.
  • 12. FMCG Alcohol Bank - Finance RohtoP&G Remy Martin HSBC EpsonColgate AIA Bridgestone Sab MillerNestle MB bank Heineken ToyotaCoca Cola Thang Long Sec. OlympusDutch Lady High-tech Sacombank BirdyBAT Sony AgribankPulppy MitsubishiBig C Microsoft Construction/ BrandVinamilk Samsung Real estate strategyOrion Ostar S-fone Nippon PaintBeauty projects Holcim Motorola VNPTNivea Kington,Shiseido Beeline MB Bank Him LamSisley Vehicles & Asia Vina With JapaneseOlay Parts agencies AgribankEnatPynocare Toyota Hitachi PVFCCoGlow Mitsubishi Suzuki Thang LongFor twelve years, we’ve helped our clientsbuild their brands & their business.We have an extensive experience in various categories.
  • 13. The Group Key Management MembersMasso Group’s members Masso Group Emerald digital marketingMasso Consulting Nguyen Trung Thang: Chairman Nguyen Khoa Hong Thanh: Managing DirectorMasso Communications Masso Consulitng SRI-VietnamMasso Marketing Tom Vu: Director Denies Thi: CSR DirectorMasso iPR Masso Communications Masso iPREmerald Digital Marketing Nguyen Ngoc Tuy Hang: Business Director Nguyen Viet Vu: Managing DirectorIR Vietnam – Investor relations Masso MarketingSRI Vietnam - CSR Consulting Tran Van Phuoc Nguyen: Executive Director
  • 14. Thank You! www.MASSOGROUP.com