Thanlyan Star City (MBA internship programme)

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Thanlyan Star City (MBA internship programme)

  1. 1. MBA INTERNSHIP PROGRAMME TO SPA COMPANY Participants are: Ma Hnin Thiri Chaw ( Roll no-4 ) Ma May Zin Htet ( Roll no-14 ) Ma May Thandar Khine ( Roll no-18 ) Ma May Soe Oo ( Roll no-51 ) Ma Yin Mar Naing Win ( Roll no-81 ) Ma Khin Yadanar Win ( Roll no-82 )
  2. 2. Company’s Profile Sectors Mission And Seven Focus Real Estate FMI City Pun Hlaing Goft & Country Club Thanlyin Star City S.W.O.T Analysis Our Suggestions
  3. 3. “ We have been an effective cross-culture business bridge in Myanmar, and are viewed by many as an ethnic Myanmar company with international expertise.”
  4. 4.  Founded in 1991 by Mr. Serge Pun  An investment holding and operating company  Pursuing 6 spheres of businesses  29 operating companies within the group including FMI
  5. 5.  Financial Services  Real Estate Developments  Manufacturing & Value-Added Industries  Leisure and Service Related Businesses  Trading and Wholesale Distribution  Management and Consultancy Services
  6. 6.  One of the earliest public company  Established in 1992  Publicly owned investment holding company  Pursuing six different spheres of businesses
  7. 7. Financial Services Automobile Real Estate Agriculture MFG &Industries Services FIRST INVESTMENTS OVERVIEW
  8. 8. Our Customer Mission Stateme nt Our Shareholder Our Employee Our Community
  9. 9. Customer Focus Quality Focus Teamwork Focus Loyalty Focus Accountability Focus Innovative Focus Learning Focus
  10. 10. Three Housing Projects Done By SPA Company are  FMI City ( about 650 acres )  Pun Hlaing Golf Estate ( about 637 acres )  Thanlyin Star City ( about 400 acres )
  11. 11. E S T A T E G O L F
  12. 12. Oasis Swimming Pool Tennis Court
  13. 13. Oasis Bistro Oasis Spa Entrance
  14. 14. South East region of Yangon Yangon and Bago River Point Right side of Yangon Thanlyin Bridge
  15. 15. 1 • Data Collection 2 • Direct Mailing 3 • Tele Marketing(invitation) 4 • Presentation 5 • Site Visit 6 • Sale Closing
  16. 16. Promotional Material -Brochures/ Flyers -Promotional Video -In Flight Magazine -Local Newspaper Media -Airport Light box Display, etc Master Plan/ Micro Zoning -Complete Life Style -Planning Consideration Marketing Building -Model Apartments -Sale Gallery -Master Plan and Building Model` -Overall Landscapes surroundings Site Activities -Entrance Plaza -Billboard and Signatures -Construction Activities ACHIEVING SALE TARGET
  17. 17. Weaknesses Strengths
  18. 18. Threats Opportunities
  19. 19. Should build more affordable housing to meet housing demand Increase new business venture and good company’s performance will result in market confidence leading to higher share price Seek More Foreign Joint Venture to operate profitable business and career opportunity for Myanmar citenzen
  20. 20. THANK YOU!

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