Google algorithm part1
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Google algorithm part1 Presentation Transcript

  • 1. The Algorithm
    SID: 3249856
    Jiang Shi Cherry
  • 2. ACCURATE
    FAST
    Make things easier
  • 3. Question: How Google search worked?
  • 4. Algorithm :
    a set of rules used for solving particular problems.
    The algorithm--------Page Rank
  • 5. The algorithm--------Page Rank
    How many links and the quality of the linking sites
    Deliver more relevant and informative results
    most visible result = High PageRank score
    More users mean more queries
  • 6. The algorithm--------Page Rank
  • 7. Development of Google search
    Web
    Search services
  • 8. In 2004
    Yahoo replaced Google’s search engine with its own
    Google
    • strength in technology
    • 9. -gain reputation
    • 10. -delivery efficient search result
    Development of Google search
  • 11. Industry competition
    Companies compete for gaining market share
    Microsoft introduce new system with its own algorithm
    Microsoft and Yahoo deal in 2008
  • 12. Google advertising- AdWords
    apply algorithm to advertising program
    Pay-by-click / cost-per-click scheme
    Display advertising that most relevant and useful
    Distinct itself from other competitors
  • 13.
  • 14. Social media
  • 15. Question: How Google impacts Journalism?
  • 16. Impact on Journalism
    new search technology changes the way to gather information
    Reshape journalism
    Anyone can be a journalism
    • write article at Blog
    • 17. Share pictures and video
    • 18. pose to social network (FaceBook, Tweeters)
  • Question: Are there any critical issues?
  • 19. Critical issues
    Ethical concern
    Copy right
    Hard to control
    How to avoid fake news??
  • 20. Thank you
  • 21. Reference List
    http://www.designunderstood.com/social-media-management.php
    http://www.w3journal.org/tag/seo/
    http://www.aboutweb.us/seo/why-page-ranks-are-important-for-online-businesses-part-%E2%80%93-4/
    http://www.bigcommerce.com/google-adwords.php
    http://www.indyposted.com/170265/google-adwords-credit-card-debuts-for-online-ad-buys/