SID: 3249856 Jiang Shi Cherry
ACCURATE FAST Make things easier
Question: How Google search worked?
Algorithm ： a set of rules used for solving particular problems. The algorithm--------Page Rank
The algorithm--------Page Rank How many links and the quality of the linking sites Deliver more relevant and informative results most visible result = High PageRank score More users mean more queries
The algorithm--------Page Rank
Development of Google search Web Search services
In 2004 Yahoo replaced Google’s search engine with its own Google Development of Google search strength in technology
-delivery efficient search result
Industry competition Companies compete for gaining market share Microsoft introduce new system with its own algorithm Microsoft and Yahoo deal in 2008
Google advertising- AdWords apply algorithm to advertising program Pay-by-click / cost-per-click scheme Display advertising that most relevant and useful Distinct itself from other competitors
Question: How Google impacts Journalism?
Impact on Journalism new search technology changes the way to gather information Reshape journalism Anyone can be a journalism write article at Blog
Share pictures and video
pose to social network (FaceBook, Tweeters) Question: Are there any critical issues?
Critical issues Ethical concern Copy right Hard to control How to avoid fake news??
Reference List http://www.designunderstood.com/social-media-management.php http://www.w3journal.org/tag/seo/ http://www.aboutweb.us/seo/why-page-ranks-are-important-for-online-businesses-part-%E2%80%93-4/ http://www.bigcommerce.com/google-adwords.php http://www.indyposted.com/170265/google-adwords-credit-card-debuts-for-online-ad-buys/