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Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
Google algorithm part1
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Google algorithm part1

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Transcript

  • 1. The Algorithm
    SID: 3249856
    Jiang Shi Cherry
  • 2. ACCURATE
    FAST
    Make things easier
  • 3. Question: How Google search worked?
  • 4. Algorithm :
    a set of rules used for solving particular problems.
    The algorithm--------Page Rank
  • 5. The algorithm--------Page Rank
    How many links and the quality of the linking sites
    Deliver more relevant and informative results
    most visible result = High PageRank score
    More users mean more queries
  • 6. The algorithm--------Page Rank
  • 7. Development of Google search
    Web
    Search services
  • 8. In 2004
    Yahoo replaced Google’s search engine with its own
    Google
    • strength in technology
    • 9. -gain reputation
    • 10. -delivery efficient search result
    Development of Google search
  • 11. Industry competition
    Companies compete for gaining market share
    Microsoft introduce new system with its own algorithm
    Microsoft and Yahoo deal in 2008
  • 12. Google advertising- AdWords
    apply algorithm to advertising program
    Pay-by-click / cost-per-click scheme
    Display advertising that most relevant and useful
    Distinct itself from other competitors
  • 13.
  • 14. Social media
  • 15. Question: How Google impacts Journalism?
  • 16. Impact on Journalism
    new search technology changes the way to gather information
    Reshape journalism
    Anyone can be a journalism
    • write article at Blog
    • 17. Share pictures and video
    • 18. pose to social network (FaceBook, Tweeters)
  • Question: Are there any critical issues?
  • 19. Critical issues
    Ethical concern
    Copy right
    Hard to control
    How to avoid fake news??
  • 20. Thank you
  • 21. Reference List
    http://www.designunderstood.com/social-media-management.php
    http://www.w3journal.org/tag/seo/
    http://www.aboutweb.us/seo/why-page-ranks-are-important-for-online-businesses-part-%E2%80%93-4/
    http://www.bigcommerce.com/google-adwords.php
    http://www.indyposted.com/170265/google-adwords-credit-card-debuts-for-online-ad-buys/

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