Algorithm ： a set of rules used for solving particular problems. The algorithm--------Page Rank
The algorithm--------Page Rank How many links and the quality of the linking sites Deliver more relevant and informative results most visible result = High PageRank score More users mean more queries
The algorithm--------Page Rank
Development of Google search Web Search services
In 2004 Yahoo replaced Google’s search engine with its own Google
strength in technology
-delivery efficient search result
Development of Google search
Industry competition Companies compete for gaining market share Microsoft introduce new system with its own algorithm Microsoft and Yahoo deal in 2008
Google advertising- AdWords apply algorithm to advertising program Pay-by-click / cost-per-click scheme Display advertising that most relevant and useful Distinct itself from other competitors
Question: How Google impacts Journalism?
Impact on Journalism new search technology changes the way to gather information Reshape journalism Anyone can be a journalism
write article at Blog
Share pictures and video
pose to social network (FaceBook, Tweeters)
Question: Are there any critical issues?
Critical issues Ethical concern Copy right Hard to control How to avoid fake news??
Reference List http://www.designunderstood.com/social-media-management.php http://www.w3journal.org/tag/seo/ http://www.aboutweb.us/seo/why-page-ranks-are-important-for-online-businesses-part-%E2%80%93-4/ http://www.bigcommerce.com/google-adwords.php http://www.indyposted.com/170265/google-adwords-credit-card-debuts-for-online-ad-buys/