Using Social Media Effectively -SociallyActive


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The presentation was made in Toronto Canada, on November 8, 2011 by Cher Jones at the Local Immigration Partnership South Scarborough Information Fair and Community Summit. The event was described as a participatory, community and strength-based approach to better serving newcomers to Canada.

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Using Social Media Effectively -SociallyActive

  1. 1. Using Social Media Effectively Presented by Cher Jones at : The Local Immigration Partnership South Scarborough Information Fair and Community Summit Nov 8, 2011
  2. 2. What we’ll be talking about today <ul><li>What’s happening right now on the web </li></ul><ul><li>Social media tools 1 slide </li></ul><ul><li>Before you get social... </li></ul><ul><li>Info and tips about the most popular social media tools </li></ul><ul><li>Final thoughts </li></ul><ul><li>Questions? </li></ul>
  3. 3. Every minute on the web...
  4. 4. Social Media Tools Explained :) “ I need to burp” “ I burped” “ This is where I burp” “ Watch me as I burp” “ I am great at burping” “ Let’s all burp together”
  5. 5. Before you go on... WAIT!
  6. 6. You need to know this... <ul><li>Who is your audience? </li></ul><ul><li>Where are they online? </li></ul><ul><li>What do they want from you? </li></ul><ul><li>What will you share? </li></ul><ul><li>How often are you able to engage? </li></ul><ul><li>How will you monitor your account(s)? </li></ul><ul><li>How will you handle negative situations </li></ul>
  7. 7. Sharing in 140 characters
  8. 8. <ul><li>Twitter goes well beyond what I ate for breakfast </li></ul><ul><li>It’s like a live “news feed” of the world </li></ul><ul><li>Search it (globally and locally) </li></ul><ul><li>Easy to use and make connections </li></ul><ul><li>Share thoughts, pictures, links and reports </li></ul><ul><li>Get news out faster (Way less formal than a press release) </li></ul><ul><li>Great for sharing tips, news, info, reminders , promoting events and asking questions </li></ul>
  9. 9. Community Building
  10. 10. <ul><li>Facebook’s culture is different than Twitter’s </li></ul><ul><li>People are more selective of who they let in </li></ul><ul><li>It is great for building community </li></ul><ul><li>Requires a lot of time and effort </li></ul><ul><li>Pages, Profiles and Groups oh my! </li></ul><ul><li>Many hands make light work </li></ul><ul><li>Should not be treated like a website </li></ul><ul><li>Heavy monitoring required </li></ul><ul><li>Great targeted advertising opportunities </li></ul>
  11. 11. Broadcasting your story
  12. 12. <ul><li>YouTube is changing the way we watch TV </li></ul><ul><li>Great way to showcase an event, facility or program </li></ul><ul><li>Very engaging and highly shareable </li></ul><ul><li>The key to good video is good sound </li></ul><ul><li>Comment monitoring is required </li></ul><ul><li>Can be time consuming </li></ul>
  13. 13. Networking Professionally <ul><li>Very powerful and professional network </li></ul><ul><li>Keep track of your connections </li></ul><ul><li>Participate in industry discussions </li></ul><ul><li>Start groups to continue the conversation </li></ul><ul><li>Fantastic job postings </li></ul>
  14. 14. My “Socially Active” picture
  15. 15. Other Social tools you can use <ul><li>Wikis </li></ul><ul><li>Presentation sharing sites </li></ul><ul><li>Blog hosting sites </li></ul><ul><li>Facebook Page Apps </li></ul>
  16. 16. Final Thoughts <ul><li>Social Media requires a lot of work to be effective. </li></ul><ul><li>Create a user participation policy </li></ul><ul><li>Content is still king </li></ul><ul><li>Being social isn’t always about “you” </li></ul><ul><li>You don’t have to use every social media site </li></ul><ul><li>Focus on quality, frequency and engagement </li></ul>
  17. 17. Questions? Follow me on twitter @itscherjones Visit to view a copy of this presentation