A Guidance Counsellor’s Guide towhat’s #trending in social media  @itscherjones   cher@sociallyactive.ca   #Guidance2013 T...
Less then 10 years ago…@itscherjones   cher@sociallyactive.ca   #Guidance2013 TDSB
FACEBOOK didn’t existhttp://facebook.com
TWITTER was still a sound
The CLOUD was in the sky
4G was a parking space
LINKEDIN was a prison
APPLICATIONS were what you sent to college
SKYPE was a typo
Less then 10 years ago          “Facebook didnt exist,         Twitter was still a sound,       the cloud was still in the...
It’s easy to feel overwhelmed by it all
It’s just a really fast communications channel
Today’s talking points• If social media were high school  kids (An overview of the top social sites  in 2013)• How social ...
If social media were a high school in 2013…
Facebook would be the popular kidFacebook “The Big Man”
Twitter would be the chatty oneTwitter aka “The reporter”
YouTube would be the drama kidYouTube aka Mr. Hollywood
Pinterest would be the cheerleaderPinterest aka Material Girl
Linkedin would be the kid who’s going places Linkedin Student Body President
Tumblr is the self expressed explorer kidTumblr “The self-expressed explorer”
Instagram is the “Hey look at me!” kid
SnapChat would be that kid who disappears
Google Plus would be the rich kid with tech toys             Google Plus
How are students using it
How educators are using it
Facebook resource for counsellors             This resource examines four             key areas that affect school        ...
What’s #TRENDING in 2013?
#Mobile
#Video
#Gamification
#PersonalBranding#PersonalBranding
#Privacy#Privacy
#Newsjacking
#Memes#Memes
#Influencers
#Crowdsourcing
My two cents
Don’t ignore social media (it’s not a fad)
Learn the language
Develop policies and guidelines
Don’t start without these
You can’t be on every social media channel
Involve students in the process
Identify and leverage influencers
Make your content bite-sized
Share and curate content others will value Will someone want to share it?
Measure your efforts
Have fun and be creative
Continue to learn because she’s coming         She’s coming
Questions?
Thank you! Let’s get connected.          Cher Jones          Social Media Speaker &Trainer, Socially Active          Cher ...
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending
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Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending

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Keynote talk at The Toronto District School Board's #Guidance2013 Connecting Through Technology presented by Cher Jones, An overview of the most popular social media issues, websites, ideas and advice every educator needs to know to keep up in 2013.

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Social Media in 2013: A Guidance Counsellor’s Guide to What’s #Trending

  1. 1. A Guidance Counsellor’s Guide towhat’s #trending in social media @itscherjones cher@sociallyactive.ca #Guidance2013 TDSB
  2. 2. Less then 10 years ago…@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB
  3. 3. FACEBOOK didn’t existhttp://facebook.com
  4. 4. TWITTER was still a sound
  5. 5. The CLOUD was in the sky
  6. 6. 4G was a parking space
  7. 7. LINKEDIN was a prison
  8. 8. APPLICATIONS were what you sent to college
  9. 9. SKYPE was a typo
  10. 10. Less then 10 years ago “Facebook didnt exist, Twitter was still a sound, the cloud was still in the sky, 4G was a parking place, LinkedIn was a prison,applications were what you sent to college, and Skype was a typo." -Thomas Friedman, NY Times columnist & Pulitzer Prize winning author
  11. 11. It’s easy to feel overwhelmed by it all
  12. 12. It’s just a really fast communications channel
  13. 13. Today’s talking points• If social media were high school kids (An overview of the top social sites in 2013)• How social media is being used by students, teachers and counsellors• What’s #trending on social media• A little advice from me• Questions
  14. 14. If social media were a high school in 2013…
  15. 15. Facebook would be the popular kidFacebook “The Big Man”
  16. 16. Twitter would be the chatty oneTwitter aka “The reporter”
  17. 17. YouTube would be the drama kidYouTube aka Mr. Hollywood
  18. 18. Pinterest would be the cheerleaderPinterest aka Material Girl
  19. 19. Linkedin would be the kid who’s going places Linkedin Student Body President
  20. 20. Tumblr is the self expressed explorer kidTumblr “The self-expressed explorer”
  21. 21. Instagram is the “Hey look at me!” kid
  22. 22. SnapChat would be that kid who disappears
  23. 23. Google Plus would be the rich kid with tech toys Google Plus
  24. 24. How are students using it
  25. 25. How educators are using it
  26. 26. Facebook resource for counsellors This resource examines four key areas that affect school counselors in the technology world: 1. Developing their schools Internet policy 2. Responding to online incidents that impact learning conditions 3. Detecting at-risk behavior 4. Teaching their students "digital citizenship"
  27. 27. What’s #TRENDING in 2013?
  28. 28. #Mobile
  29. 29. #Video
  30. 30. #Gamification
  31. 31. #PersonalBranding#PersonalBranding
  32. 32. #Privacy#Privacy
  33. 33. #Newsjacking
  34. 34. #Memes#Memes
  35. 35. #Influencers
  36. 36. #Crowdsourcing
  37. 37. My two cents
  38. 38. Don’t ignore social media (it’s not a fad)
  39. 39. Learn the language
  40. 40. Develop policies and guidelines
  41. 41. Don’t start without these
  42. 42. You can’t be on every social media channel
  43. 43. Involve students in the process
  44. 44. Identify and leverage influencers
  45. 45. Make your content bite-sized
  46. 46. Share and curate content others will value Will someone want to share it?
  47. 47. Measure your efforts
  48. 48. Have fun and be creative
  49. 49. Continue to learn because she’s coming She’s coming
  50. 50. Questions?
  51. 51. Thank you! Let’s get connected. Cher Jones Social Media Speaker &Trainer, Socially Active Cher is an accomplished corporate communications and PR professional with 15 years of experience. She has worked with several leading Canadian companies and for one of the largest municipal governments in Canada. Through her company Socially Active, she provides fun and highly engaging social media training workshops, coaching sessions, talks and keynotes. Cher helps businesses and organizations educate their employees with the knowledge needed to participate responsibly, effectively and strategically online. She`s often invited to share her social media knowledge and experience at conventions, corporate events and on industry panels. For more information: www.sociallyactive.ca cher@sociallyactive.ca 416-970-0546 Linkedin: ca.linkedin.com/in/itscherjones/ Twitter: http://twitter.com/itscherjones

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