Your Social Media Brand Starts With A Plan


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  • If the brand was a person, how would it appear? How would it sound? How would it interact with others? How would others describe it? When thinking about a persona, think about adjectives that would describe how they act and talk.
  • Quality and relevance of your followers
  • Your Social Media Brand Starts With A Plan

    1. 1. Your Social Media Brand STARTS WITH A PLAN Presented to Toronto Hispanic Chamber of Commerce By Socially Active’s Lead Trainer Cher Jones
    2. 2. Social media is the new telephone
    3. 3. What is social media good for?
    4. 4. You can use it to … • Provide customer service • Educate your clients • Increase sales • Manage relationships with customers • Share special offer promotions • Research your competitors • Increase brand awareness • Develop new products • Public relations and communications
    5. 5.
    6. 6. It may be free to sign up but.... Social media isn’t really free
    7. 7. Costs to consider •Your time listening and engaging •Content creation and sharing •Staffing costs for the above activities •Ongoing training and development •External service fees (ie design) •Advertising to spread the word Social media isn’t really free
    8. 8. Wait! Before you go on... There’s a few things you need to know
    9. 9. You need to know • Who is your audience? • Where are they online? • What do they want from you? • What will you share? • How often are you able to engage? • How will you monitor your account(s)? • How will you handle negative situations
    10. 10. Know your social personaImage source : Social Media Explorer
    11. 11. And knowing is half the battle !
    12. 12. There are a lot of options…
    13. 13. Each network requiresa tailored approach
    14. 14. You’ve got to focus on engagement
    15. 15. Spread your reach with Twitter
    16. 16. LinkedinBuild your professional reputation
    17. 17. Your customers want to tune in
    18. 18. Be found with Google Plus
    19. 19. Drive traffic visually
    20. 20. All of your content should live here (or on your website)
    21. 21. Social Media Spring Cleaning Checklist  Make your website social (if it’s not)  Update your profile photos  Review your "About" section.  Test the link to your website.  Like & Follow those that provide value  Unlike & Un-follow those that don’t  Evaluate your past content  Do you have the URL?  Review your pictures  Delete un-used apps  Share moderation guidelines
    22. 22. It’s NOT a numbers game So stop worrying about how many likes, followers, connections, subscribers and +1s you have right now.
    23. 23. It may not a numbers game but... You need to measure your investment
    24. 24. There also tons of tools to help you Monitor Measure Engage Post
    25. 25. Final Thoughts• Social Media requires a lot of work to be effective.• Content is still king; especially pictures and videos• Being social isn’t always about you, think value & “share-ability”• You don’t have to use every social media site• Focus on quality, frequency and engagement
    26. 26. Questions? Don’t be afraid to ask!
    27. 27. Your employees have questions about social media. We can help you answer them!Visit for more information