How to Use Social Media  to Get that Job! By Cher Jones The Socially Active  Job Hunter
How can social media help  your job search? <ul><li>Can set you apart from your competition </li></ul><ul><li>Open doors b...
What we’ll be talking about today <ul><li>How job recruiters use social media </li></ul><ul><li>The good and bad of social...
<ul><li>86.6% LinkedIn  </li></ul><ul><li>55.3% Facebook </li></ul><ul><li>46.6% Twitter </li></ul><ul><li>16.1% Blogs </l...
Candidate NOT hired because of: <ul><li>Inappropriate pictures/info </li></ul><ul><li>Shared confidential info about a pas...
Candidates ARE hired because <ul><li>Accounts supported qualifications </li></ul><ul><li>Awards & accolades were visible <...
You might be thinking… What should I do?
Audit your social media accounts <ul><li>Locate & delete all negative: </li></ul><ul><li>pictures </li></ul><ul><li>commen...
Search your name <ul><li>Go back 10 pages </li></ul><ul><li>Identify and log anything positive  </li></ul><ul><li>Try to r...
Now it’s time to get social
<ul><li>Very powerful and  professional  network </li></ul><ul><li>Used heavily by recruiters </li></ul><ul><li>Fantastic ...
<ul><li>Complete and maintain your profile </li></ul><ul><li>Use key words </li></ul><ul><li>Your bio and headline are pow...
<ul><li>Add people the same day you meet them </li></ul><ul><li>Slightly personalize the standard requests </li></ul><ul><...
<ul><li>Easy to make friends with anyone </li></ul><ul><li>Follow people from the companies you want to work for </li></ul...
<ul><li>Searched commonly for background checks </li></ul><ul><li>Review your privacy settings  </li></ul><ul><li>Like rec...
Other 2.0 Tools to use <ul><li>Job posting aggregators </li></ul><ul><li>Presentation sharing sites </li></ul><ul><li>Vide...
Final Thoughts <ul><li>You don’t have to actively use them all, but whatever you are using, use it well. </li></ul><ul><li...
Follow me on twitter @itscherjones  Questions? Visit www.sociallyactive.ca/blog
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Social Media Job Search (Socially Active Job Hunter )

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As a job hunter your social media activity can either make you or break you. Check out this presentation by Socially Active’s Cher Jones to find everything you need to do to get that job.
Socially Active is a social communications and training company that helps entrepreneurs, professionals, companies and organizations harness the power of social media and get Socially Active.
Visit www.sociallyactive.ca for more information. Also, get to know @itscherjones on Twitter.


Published in: Career, Technology, Business

Social Media Job Search (Socially Active Job Hunter )

  1. 1. How to Use Social Media to Get that Job! By Cher Jones The Socially Active Job Hunter
  2. 2. How can social media help your job search? <ul><li>Can set you apart from your competition </li></ul><ul><li>Open doors by making new connections </li></ul><ul><li>Maintain relationships with old connections </li></ul><ul><li>Provide real time info when researching companies and industries </li></ul><ul><li>Can showcase your knowledge & talent </li></ul><ul><li>Provide access to a hidden job market </li></ul>
  3. 3. What we’ll be talking about today <ul><li>How job recruiters use social media </li></ul><ul><li>The good and bad of social media screening </li></ul><ul><li>How to check your online rep </li></ul><ul><li>Top three social media accounts for job hunters </li></ul><ul><li>Other web tools and sites </li></ul>
  4. 4. <ul><li>86.6% LinkedIn </li></ul><ul><li>55.3% Facebook </li></ul><ul><li>46.6% Twitter </li></ul><ul><li>16.1% Blogs </li></ul><ul><li>11.6% YouTube </li></ul><ul><li>64% use at least two of the above </li></ul>Employers Use Social Media to Screen Candidates (Jobvite Social Recruiting Survey-2011)
  5. 5. Candidate NOT hired because of: <ul><li>Inappropriate pictures/info </li></ul><ul><li>Shared confidential info about a past employer </li></ul><ul><li>Discriminatory comments </li></ul><ul><li>Lied about their qualifications </li></ul><ul><li>Bad mouthed past employer </li></ul><ul><li>Poor communication skills </li></ul>
  6. 6. Candidates ARE hired because <ul><li>Accounts supported qualifications </li></ul><ul><li>Awards & accolades were visible </li></ul><ul><li>Showcased a good “feel”/fit </li></ul><ul><li>Conveyed a professional image </li></ul><ul><li>Displayed creativity </li></ul><ul><li>Had good references </li></ul>
  7. 7. You might be thinking… What should I do?
  8. 8. Audit your social media accounts <ul><li>Locate & delete all negative: </li></ul><ul><li>pictures </li></ul><ul><li>comments </li></ul><ul><li>posts </li></ul><ul><li>videos </li></ul><ul><li>applications </li></ul><ul><li>groups </li></ul>
  9. 9. Search your name <ul><li>Go back 10 pages </li></ul><ul><li>Identify and log anything positive </li></ul><ul><li>Try to remove the negative </li></ul>
  10. 10. Now it’s time to get social
  11. 11. <ul><li>Very powerful and professional network </li></ul><ul><li>Used heavily by recruiters </li></ul><ul><li>Fantastic job postings </li></ul><ul><li>Keep track of your connections </li></ul><ul><li>Participate in industry discussions </li></ul>
  12. 12. <ul><li>Complete and maintain your profile </li></ul><ul><li>Use key words </li></ul><ul><li>Your bio and headline are powerful tools </li></ul><ul><li>Customize your URL </li></ul><ul><li>Keep your social activity professional </li></ul><ul><li>Research companies and employees </li></ul>Strategies
  13. 13. <ul><li>Add people the same day you meet them </li></ul><ul><li>Slightly personalize the standard requests </li></ul><ul><li>Congratulate connections on job updates </li></ul><ul><li>Use the profile statistics </li></ul><ul><li>Join groups to get access to people </li></ul>Strategies
  14. 14. <ul><li>Easy to make friends with anyone </li></ul><ul><li>Follow people from the companies you want to work for </li></ul><ul><li>Employers and recruiters are tweeting jobs (tweetmyjobs.com) </li></ul><ul><li>Simple way to start a conversation with someone you don’t know </li></ul>
  15. 15. <ul><li>Searched commonly for background checks </li></ul><ul><li>Review your privacy settings </li></ul><ul><li>Like recruiting pages on Facebook </li></ul><ul><li>Join & participate in industry groups </li></ul><ul><li>Use the search function </li></ul>
  16. 16. Other 2.0 Tools to use <ul><li>Job posting aggregators </li></ul><ul><li>Presentation sharing sites </li></ul><ul><li>Video sharing sites </li></ul><ul><li>Blog hosting sites </li></ul><ul><li>Facebook Job Apps </li></ul>
  17. 17. Final Thoughts <ul><li>You don’t have to actively use them all, but whatever you are using, use it well. </li></ul><ul><li>Being social isn’t always all about you. </li></ul><ul><li>Be a connector. </li></ul><ul><li>Always be aware of your personal brand. </li></ul><ul><li>Review your privacy settings on all accounts </li></ul><ul><li>Nothing is private once you post it. </li></ul><ul><li>Regularly audit your accounts </li></ul>
  18. 18. Follow me on twitter @itscherjones Questions? Visit www.sociallyactive.ca/blog

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