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Socially Active Job Developer

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These are the slides from a 90 min session for the Youth Employment Partnership's Job Developer's meeting. Socially Active’s Lead Social Media Trainer Cher Jones discussed the different ways social …

These are the slides from a 90 min session for the Youth Employment Partnership's Job Developer's meeting. Socially Active’s Lead Social Media Trainer Cher Jones discussed the different ways social media can make or break their client's job hunt.

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  • Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function
  • Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
  • Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people

Transcript

  • 1. The Socially Active Job Developer Helping your clients find a job with social media
  • 2. sociallyactive.ca What we’ll be talking about today…• Recruiting and screening with social media• Why candidates do and don’t get the job• Online reputation check• Profile advice• Job hunting strategies for each platform• Other online tools• Final thoughts• Q&As
  • 3. sociallyactive.ca 80.2 % of Employers Use Social Media to Recruit Candidates• 86.6% LinkedIn• 55.3% Facebook• 46.6% Twitter• 16.1% Blogs• 11.6% YouTube• 64% use at least two of the above (Jobvite Social Recruiting Survey-2011)
  • 4. sociallyactive.caWhen do employers start checking you out online? 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42
  • 5. sociallyactive.caCandidates are NOT hired because • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills
  • 6. sociallyactive.caCandidates are hired because • Accounts supported qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references
  • 7. sociallyactive.caJob Seekers should Google themselves regularly
  • 8. sociallyactive.caThey must also audit their accounts Locate & delete all negative: • pictures • comments • posts • videos • applications • groups
  • 9. sociallyactive.caLog out then review accounts
  • 10. sociallyactive.ca Profile Advice• Complete it!• Always use a close up picture• Great headlines engage• Bios are worth your time• Customize URL• Keep them consistent• Update regularly
  • 11. sociallyactive.caEach social network can be used as a job hunting tool
  • 12. sociallyactive.ca Linkedin should be your client’s primary focus• Recruiter’s social tool of choice• Tons of great job postings• Good professional snapshot• Can showcase portfolio• Great for tracking connections• Perfect research tool• Network in groups
  • 13. sociallyactive.caThe most important profile areas
  • 14. sociallyactive.ca Other great web resources• Job posting aggregators• Presentation sharing sites• Video sharing sites• Blog hosting sites• Facebook Job Apps
  • 15. sociallyactive.ca Final words of advice…• They don’t have to be on all social sites.• Being social isn’t all about them.• They must always be aware of their personal brand.• Review their privacy settings regularly.• Nothing is private once you post it.• Regularly audit your accounts.
  • 16. sociallyactive.caQuestions?
  • 17. sociallyactive.ca Thank you!Connect with me!Cher JonesSocial Media Trainer at Socially Active416-970-0546cher@sociallyactive.caTwitter.com/itscherjones