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99 Problems But My Brand Ain't One

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How to create an opportunity-ready personal brand powered by social media …

How to create an opportunity-ready personal brand powered by social media

What if some­one Googles your name RIGHT NOW? What will they find? Does your online per­sonal brand show­case your awe­some­ness? For most peo­ple the answer is no, and that’s a prob­lem. In this ses­sion, Social Media Trainer, Cher Jones will help your rock your online world with some pow­er­ful tips, tools and tricks to make sure your per­sonal brand is ready for the oppor­tu­ni­ties that prac­ti­cally have your name on it!

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  • 1. I’ve got 99 problems butMY BRANDAIN’T ONE!How to create an opportunity-ready personal brand powered by social media.Presented by Cher Jones, Social Media Trainer & Speaker
  • 2. You may be thinking…
  • 3. My first memorable brand experience
  • 4. This feels much better!
  • 5. Branding is a feelingI guess I got my swaggerback… -Jay Z, Otis
  • 6. We all need to brand ourselves#PersonalBranding
  • 7. FACT: You’ve been Googled Oh c’mon you Google others too!
  • 8. Your Goal: Influence & align perception
  • 9. Online personal branding in four steps Personal branding process
  • 10. Online personal branding in four steps Personal branding process DEFINE
  • 11. Online personal branding in four steps Personal branding process DEFINE AUDIT
  • 12. Online personal branding in four steps Personal branding process DEFINE AUDIT CREATE
  • 13. Online personal branding in four steps Personal branding process DEFINE AUDIT CREATE ENGAGE
  • 14. DEFINE your brand“I’m not a businessman I’m a business, man.” -Jay-Z, Diamond from Sierra Leone (Remix)
  • 15. You’ve got to ask a lot of questionsBefore you start, ask yourself… Here are just a few
  • 16. Ask yourselfWhat do I bring to the table?
  • 17. Ask people you trustWhat do you think of me ?
  • 18. This answer will drive your effortsWhat are my goals?
  • 19. Who do you need to connect withHow can I help them?
  • 20. Knowing is half the battle!
  • 21. AUDIT your current brand“I ain’t pass the bar but I know alittle bit. Enough that you won’tillegally search my…” -Jay-Z, 99 Problems
  • 22. Start with a search• Your name• Name, city• Your email address(es)• Old usernames• Go back at least 10 pages• Check images too!
  • 23. Go through your social media accounts Delete Negative •old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends
  • 24. Use reppler.com to monitor your brand www.sociallyactive.ca
  • 25. Review your privacy settings www.sociallyactive.ca
  • 26. CREATE a brand that sells youPhoto shoot fresh, looking like wealth. Im bout to call the paparazzi on myself - Jay-Z, Otis
  • 27. Personal Profiles and Book Shopping
  • 28. Use your keywords in your profile
  • 29. Go deeperLinks Detailed summary Suggest action
  • 30. Profile SnapshotPicture + Headline + Location + Links= Click Magnet
  • 31. “Allow me to re-introduce myself.My name is HOV” -Public Service Announcement
  • 32. Linkedin is a mustLinkedin sociallyactive.ca www.sociallyactive.ca
  • 33. Other networks? Fish where the fish are!
  • 34. Don’t get too caught with new & shiny social “I don’t got the bright watch, I got the right watch” -30 Something
  • 35. Own the house your content lives in
  • 36. What’s your bait? Valuable content! Source: SmartInsights.com
  • 37. ENGAGE and connect with others
  • 38. sociallyactive.ca Don’t be standardYour headline should sell you www.sociallyactive.ca
  • 39. Be authentic
  • 40. Grow the relationship www.sociallyactive.ca
  • 41. RECAP Personal branding processDEFINE AUDIT CREATE ENGAGE
  • 42. Remember: Your brand will change “Used to rock a throwback,ballin’ on the corner. Now I rocka teller suit looking like a owner” -Jay Z- On to the Next One
  • 43. Questions?
  • 44. Did you like what your heard? Give lots of adviceLet’s connect!www.sociallyactive.ca
  • 45. I’ve got 99 problems butMY BRANDAIN’T ONE! Thank you