99 Problems But My Brand Ain't One

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How to create an opportunity-ready personal brand powered by social media

What if some­one Googles your name RIGHT NOW? What will they find? Does your online per­sonal brand show­case your awe­some­ness? For most peo­ple the answer is no, and that’s a prob­lem. In this ses­sion, Social Media Trainer, Cher Jones will help your rock your online world with some pow­er­ful tips, tools and tricks to make sure your per­sonal brand is ready for the oppor­tu­ni­ties that prac­ti­cally have your name on it!

99 Problems But My Brand Ain't One

  1. I’ve got 99 problems butMY BRANDAIN’T ONE!How to create an opportunity-ready personal brand powered by social media.Presented by Cher Jones, Social Media Trainer & Speaker
  2. You may be thinking…
  3. My first memorable brand experience
  4. This feels much better!
  5. Branding is a feelingI guess I got my swaggerback… -Jay Z, Otis
  6. We all need to brand ourselves#PersonalBranding
  7. FACT: You’ve been Googled Oh c’mon you Google others too!
  8. Your Goal: Influence & align perception
  9. Online personal branding in four steps Personal branding process
  10. Online personal branding in four steps Personal branding process DEFINE
  11. Online personal branding in four steps Personal branding process DEFINE AUDIT
  12. Online personal branding in four steps Personal branding process DEFINE AUDIT CREATE
  13. Online personal branding in four steps Personal branding process DEFINE AUDIT CREATE ENGAGE
  14. DEFINE your brand“I’m not a businessman I’m a business, man.” -Jay-Z, Diamond from Sierra Leone (Remix)
  15. You’ve got to ask a lot of questionsBefore you start, ask yourself… Here are just a few
  16. Ask yourselfWhat do I bring to the table?
  17. Ask people you trustWhat do you think of me ?
  18. This answer will drive your effortsWhat are my goals?
  19. Who do you need to connect withHow can I help them?
  20. Knowing is half the battle!
  21. AUDIT your current brand“I ain’t pass the bar but I know alittle bit. Enough that you won’tillegally search my…” -Jay-Z, 99 Problems
  22. Start with a search• Your name• Name, city• Your email address(es)• Old usernames• Go back at least 10 pages• Check images too!
  23. Go through your social media accounts Delete Negative •old accounts •pictures •comments •posts •videos •applications/games •groups •contacts/friends
  24. Use reppler.com to monitor your brand www.sociallyactive.ca
  25. Review your privacy settings www.sociallyactive.ca
  26. CREATE a brand that sells youPhoto shoot fresh, looking like wealth. Im bout to call the paparazzi on myself - Jay-Z, Otis
  27. Personal Profiles and Book Shopping
  28. Use your keywords in your profile
  29. Go deeperLinks Detailed summary Suggest action
  30. Profile SnapshotPicture + Headline + Location + Links= Click Magnet
  31. “Allow me to re-introduce myself.My name is HOV” -Public Service Announcement
  32. Linkedin is a mustLinkedin sociallyactive.ca www.sociallyactive.ca
  33. Other networks? Fish where the fish are!
  34. Don’t get too caught with new & shiny social “I don’t got the bright watch, I got the right watch” -30 Something
  35. Own the house your content lives in
  36. What’s your bait? Valuable content! Source: SmartInsights.com
  37. ENGAGE and connect with others
  38. sociallyactive.ca Don’t be standardYour headline should sell you www.sociallyactive.ca
  39. Be authentic
  40. Grow the relationship www.sociallyactive.ca
  41. RECAP Personal branding processDEFINE AUDIT CREATE ENGAGE
  42. Remember: Your brand will change “Used to rock a throwback,ballin’ on the corner. Now I rocka teller suit looking like a owner” -Jay Z- On to the Next One
  43. Questions?
  44. Did you like what your heard? Give lots of adviceLet’s connect!www.sociallyactive.ca
  45. I’ve got 99 problems butMY BRANDAIN’T ONE! Thank you

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