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Magnum PH Case Study
- 5. - An ice cream brand owned by the British/ Dutch Unilever company - Sold as part of the Heartland line of products in most countries - Launched in Sweden in January 1989 - An Upmarket ice cream for existing Nogger brand - Originally manufactured by Frisko in Denmark - 48 Ice cream flavors - Was introduced in Manila last 2012
- 12. 1st Step1st Step
- 13. Step 1: GET FAMOUS BLOGGERS AND PERSONS (The Elite) FOR
- 14. AMBASSADOR S
- 15. Liz Uy Tessa Valdez Erwan Heusaff Georgina Wilson Solenn Heusaff Raymond Guitierrez Rajo Laurel
- 20. 2nd2nd
- 21. Step 2: CREATE A PARTY AND UPDATE PEOPLE ON SOCIAL MEDIA
- 24. 3rd Step3rd Step
- 25. Step 3: LIKE, FAVORITE, RETWEET, SHARE AND REPLY TO THE
Editor's Notes
- Facts about magnum
- Facts about MAGNUM
- BUT HOW?
- How did they start in the Philippines?
- Step 1: GET FAMOUS BLOGGERS AND PERSONS (The Elite) TO CASUALLY TALK ABOUT MAGNUM (Ex. Rajo Laurel, Georgina Wilson, Ruffa Gutierrez, Raymond Cruz, Solenn Heusaff, Erwan Heusaff, Tessa Prieto – Valdez and Liz Uy )
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