On October 23rd, 2014, we updated our
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CHEQUERS Promotional AgencyPreferred Partner For ITG
Who are Chequers• Chequers are a promotional agency with a global sourcing arm• Our key objectives – Stimulate sales for our customers. – Help them make the right decisions. – Focus on maximising Customer Experience. – Run successful promotions from concept to fulfilment.
What’s happening at the moment• Market forces and budget constraint are affecting marketing teams everywhere• Sales need stimulating• Resources are limited• ROI has been magnified / scrutinised• Individual’s need for support (at no cost) are on the increase
Show case1 - Concept to FulfillmentNational Car Parts companyBrief: Come up with a promotion which will satisfy 20,000 garage customers’ (regardless of level of spend) to stimulate more sales.Concept: Developed summer of sport themed self liquidating promotionFulfil: Orders to be processed, managed and distributed to 18 hubs marked with ordering branch and customer.
Portable BBQ Set
Out Come• It has been extremely successful – No stock left – No upfront investment required – No guess work on any ones part as to what will sell best.• We are about to start the second wave of promotions with the focus being the EURO 2012 Football tournament.
Show case2 – Our Creative ApproachBrief FromAccessory and Product ManagerFiat Group Automobiles UKVisit our web site www.gear.jeep.com andcomeback with your own interpretation as tohow to improve and restructure as our currentmerchandise are cluttered and dated.
Out Come• We are invited into discuss how to move the project forward in terms of – Product selection. – Feasibility of launching in Q4. – Project management. – Storage and fulfilment.
Ad-hoc Briefs & Projects• Where we are tasked to use our creative thinking rather than GO FETCH.
What we want• Provide support for ADs and account teams• Understand your accounts.• Identify opportunities.• Introduction into marketing team.• How can we help your accounts to narrow the gap where they are and where they want to be• If we could make any improvement in a particular area where would that be.
Next Step• Please email me at firstname.lastname@example.org or call me on my mobile 07966 318 335• Will set up a meeting to discuss; What issues are bugging you. How do you see it working. Identify weaknesses, strengths, opportunities & threats. How do you want to work. Problems you can envisage and solutions. Possible merchandising, sales promotion revenue for your accounts.
What will happen after our meeting• If we discover there are opportunities to pursue then – We need to be invited in to meet the account marketing team to discover their issues, challenges and if they need our help.• If we discover there is no opportunities then – We will service as usual Go Fetch and keep an eye on any opportunity that crops up.