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Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
Cheerios
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Cheerios

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Cheerios PPT for NMDL

Cheerios PPT for NMDL

Published in: Business, Technology
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Transcript

  • 1. CHEERIOSChen Cheng
  • 2. SITUATION ANALYSIS• STREHGTH:Large Facebook fan baseHigh updating and fan engagement rate• WEAKNESS:Limited social media channelCancelled Twitter Account updates since 2010• OPPORTUNITY:Cheerios has good reputation among customersComments from social media channel are positive• THREAT:• Competitors development in social media channels
  • 3. AUDIENCE ANALYSIS• Cheerios products are healthy whole grain products, which are good for people of all ages. The product was selected as one of the trusted brand in the U.S• Mums prefer to use Cheerios do innovate their own Cheerios Products in order to make their children have more healthy food
  • 4. GOALS & OBJECTIVES• Direct Goal:To engage more people in the campaign• Digital Plan Goal:To enlarge Facebook fansTo re-start Twitter account so as to attract more people’sattention to the campaignTo set up a Pinterest account so as to display more of theCheerios product
  • 5. COMPETITORS OVERVIEW• Kellogg Frosted Flake VS Quaker Oats
  • 6. COMPETITORS OVERVIEW• Kellogg • Quaker Oats• Frequent Social Media • Largest fan base on update social media sites• Complete social • Updating frequently media • Engagement rate is• Direct search engine high result links
  • 7. CHEERIOS DIGITAL PLAN• SEARCH ENGINE OPTIMIZATION• Taking advantage of Google Adwords. To compete for key words search optimization• Designing landing page for key words search engine. Like Breakfast, healthy cereals, etc, links
  • 8. CHEERIOS DIGITAL PLAN• Social Media Strategies:• Facebook: To encourage people to upload their innovated Cheerios meals/snacks• Twitter: To promote more #healthy and innovative Cheerios meals# and encourage people to engage in the digital marketing plan• Pinterest: Taking advantage of Pinterest as platform for picture sharing. This site is used for customers to share their own Cheerios meals
  • 9. BUDGET• Cheerios has already has Facebook, Twitter account. However, Cheerios does not have a Pinterest account. So, for Budget part:• Basic Twitter & Facebook & Pinterest Maintenance $1200/mon * 12• Pinterest: Account setup+ maintenance: $1200 *3 for the first three month
  • 10. MONITORING PROCESS• Full-plan oversee: To test key words’ match. Through leverage GoogleAdwords to test whether ideal key words could matchsuitable linksTo use Google Alerts to monitor word-of-mouth of Cheeriosbrand and products• Social Media Strategies:To update frequently and engage with customersWhether customers’ responses have got their feedbacks.
  • 11. • Thank you!

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