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How to Create Multilingual Websites

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  • Transcript

    • 1. Multilingual Websites
    • 2. Michael YaredDirector, Digital Strategy Chempetitive Group @michaelyared
    • 3. Challenges of a MULTILINGUAL ORGANIZATIONDifferent languagesRegional preferences Content managers
    • 4. We call thisINTERNATIONALIZATION
    • 5. Translation
    • 6. If your audience can’t readyour site, they are leaving!
    • 7. Browser Based Translation
    • 8. DO NOTleave TRANSLATIONto the BROWSER!
    • 9. Google TranslateGood: Simple way to translatewebsite content into 30+ languages.Bad: Machine translation and noimage support.Looks cheap because it is cheap.
    • 10. Unique DomainsGood: Teams manage respective contentGood: Search engines can archive contentBad: More maintenanceBad: Search strategy split between sites
    • 11. i18n: internationalization Good: One CMS Bad: Costly
    • 12. i18n
    • 13. Optimal experiencefor users &search engines
    • 14. i18n: PricingRegular website cost, plus✓i18n setup✓Translation of content✓Translation of images / menus✓Adding translated content✓Testing
    • 15. Summary1. Browser Based Translation (Not a solution)2. Google Translate3. Unique domains for different content4. i18n: One site supporting multiple languages
    • 16. Considerations• Locale == Language + Region • English (en-gb vs en-us) • Small differences in spellings • Differences in date formatWhat does the visitor expect?
    • 17. Technical ConsiderationsInternational Fonts UTF-8 Characters Right to Left?Page layout can change drastically based on text size
    • 18. Pro Tips• Assign content responsibility• Add additional time for proof reading• Ensure proper caching
    • 19. thank you@michaelyared

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