SEO seminars in perth, Joondalup, Western Australia

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SEO SEMINARS IN PERTH Western Australia

http://www.websiteseoaustralia.com.au

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SEO seminars in perth, Joondalup, Western Australia

  1. 1. SEO Seminars in Perth, Western Australiahttp://www.websiteseoaustralia.com.au
  2. 2. Look at the contents of one of our SEO Seminars in Perth, Western Australia We provide in-depth information!http://www.websiteseoaustralia.com.au
  3. 3. SEO, browsers and search engines • If you build it they will come err not really • What is SEO? • Onsite and offsite SEO • White hat vs. Black hat SEO • Browsers vs. Search engines • Different search engines • How search engines work • Organic and paid search resultshttp://www.websiteseoaustralia.com.au
  4. 4. Essential SEO concepts • URL names • Html header area • Index.htm - the home page • Html title • Webpage structure • Html description • PageRank • Html keyword meta tags • Link juice • Heading tags within a webpage • HTML page structure • Graphic files are stored separatelyhttp://www.websiteseoaustralia.com.au
  5. 5. White hat SEO • Google webmaster guidelines • Content is king • Freshness • Loading speed • Quality back linkshttp://www.websiteseoaustralia.com.au
  6. 6. Black hat SEO techniques • What is ‘black hat SEO’? • Hiding keywords in text at the bottom of a page • Hiding keywords within picture alt tags at the bottom of a page • Excessive doorway pages • Duplicate content • Auto blogs and syndicated content • Google penaltieshttp://www.websiteseoaustralia.com.au
  7. 7. Negative factors affecting your website SEO • Some SEO activities can negatively affect your Google listing • Broken links • Bad web coding • Links to, or from, bad websites • Take care with reciprocal links • Spellinghttp://www.websiteseoaustralia.com.au
  8. 8. Keywords • Thinking about keywords • Competitor keywords • Keyword research using Google AdWords • Using keywords within a websitehttp://www.websiteseoaustralia.com.au
  9. 9. Links • Reciprocal links • Link issues • Internal links vs. External links • Investigating inbound external links • Buying in links • Using directories & blogs • Australian business directory sites • Article submission web siteshttp://www.websiteseoaustralia.com.au
  10. 10. Localised search issues • Localising a search to a suburb or city • Use local place names in the keywords • Google local pagehttp://www.websiteseoaustralia.com.au
  11. 11. New media and social media • YouTube • Google+1 • Facebook • Twitter • LinkedInhttp://www.websiteseoaustralia.com.au
  12. 12. Technology issues • Browser compatibility, screen size and screen resolution • Hardware compatibility, Macs, PCs, mobile phones and tablets • Flash and java issues • Static vs. Dynamic web siteshttp://www.websiteseoaustralia.com.au
  13. 13. Miscellaneous issues • Open directory project • Site maps • Fav icon • Site design issues and navigationhttp://www.websiteseoaustralia.com.au
  14. 14. Useful SEO tools • Google analytics • Checking for live broken links • Code validity checkers • Submitting your site to Google and other search engines • Google webmaster toolshttp://www.websiteseoaustralia.com.au
  15. 15. Auditing your own site 1 for common website mistakes • Are you using the right keywords to optimise your site? • How well does your website show in Google, Yahoo and Bing? • Website loading speed • Broken links • Broken images • Picture only websites • No relevant keywords in a page • Number of back links • Google PageRankhttp://www.websiteseoaustralia.com.au
  16. 16. Auditing your own site 2 for common website mistakes • Alt tags • Website title • Website description • Website keywords • Ease of navigation and menu issues • Spelling and grammatical issues • Flash and java issues • Website appearance in different browsers • Computer monitor size and screen resolution (left-right scrolling). • Faviconhttp://www.websiteseoaustralia.com.au
  17. 17. Auditing your own site 3 for common website mistakes • Heading tags • Site map • Open directory project • How many pages of your website are indexed in Google? • W3C validation • Home page printability • File names • PDF file size issues • Copyright statements and privacy policies • Do all the major search engines know about your website?http://www.websiteseoaustralia.com.au
  18. 18. Auditing your own site 4 for common website mistakes • Flash file sizes. • Google map • Google places page. • Underlined text • Page ‘under construction’. • Flash or graphical intro pages • Text used within links • Online payment system and security issueshttp://www.websiteseoaustralia.com.au
  19. 19. Auditing your own site 5 for common website mistakes • Home page file size • Java issues • Contact page • Display your prices • International issues • Opening links in new windows • Text size • Use of styles • Use an external CSS filehttp://www.websiteseoaustralia.com.au
  20. 20. Auditing your own site 6 for common website mistakes • Use an external CSS file • 404 error page handling • Blind alley pages • Pop-ups • Background music • Do not use hidden text to try and trick the search engines • Use standard fontshttp://www.websiteseoaustralia.com.au
  21. 21. Auditing your own site 7 for common website mistakes • Frames • Do not use auto run videos • Do not use animated gifs • Keep content up to date • Beware of seasonal messages • Low contrast between the text and background colours • Beware of background graphicshttp://www.websiteseoaustralia.com.au
  22. 22. Trust factors – turning your website visitors into customers • On the web, you are your website • Broken links and broken graphics will hurt your credibility • Secure encryption • Norton, MacAfee and AVG safe sites • Trust accreditation schemeshttp://www.websiteseoaustralia.com.au
  23. 23. Evaluating SEO companies • Buyer beware • What is the Google PageRank of the SEO company’s own website? • How well does the SEO company’s website show up in the Google search results? • Does the SEO company’s own website have broken links? • How many back links are there to the SEO company’s own website? • Is the SEO company’s website easy to navigate? • Clear pricing policy • Do they provide examples of their SEO success stories?http://www.websiteseoaustralia.com.au
  24. 24. Common claims from SEO companies you should avoid • Take you time when selecting an SEO company. • Spam emails that offer cut price SEO services. • First page Google ranking guaranteed in 24 hrs. • Companies that guarantee top 10 Google ranking. • Companies that offer to submit your website to hundreds of search engineshttp://www.websiteseoaustralia.com.au
  25. 25. Common claims from SEO companies you should avoid • Companies that offer to submit your website to thousands of directory listings. • Companies that claim to have cracked the Google search algorithms. • Companies that claim to know someone that works for Google. • Companies that refuse to discuss their methods of getting you a higher ranking, as it is a secret formula! • Companies that guarantee the lowest priced SEO service. • Companies that offer SEO software that you can run to totally optimize your website and get a guaranteed page one ranking.http://www.websiteseoaustralia.com.au
  26. 26. NOTE: Course contents will change over time For more information please see our website www.WebsiteSEOaustralia.com.auhttp://www.websiteseoaustralia.com.au

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