Chelsea Howsin           AS Media: Market research analysis The majority responded with this                              ...
Chelsea HowsinAS Media: Market research analysis          The majority of viewers who          responded we’re females sug...
Chelsea Howsin            AS Media: Market research analysis                      Most viewers who replied were mainly stu...
Chelsea Howsin            AS Media: Market research analysis                                                 [Type a quote...
Chelsea HowsinAS Media: Market research analysis                                     When constructing my music magazine I...
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Music magazine market research results and analysis

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Music magazine market research results and analysis

  1. 1. Chelsea Howsin AS Media: Market research analysis The majority responded with this Stereotypically it conventional self- could be argued image of society, that we have an with the majority idealist image of voting with a girl as the ‘independent’ and grouped ‘individual’ however convention al in saying this, majority voted ironically the with: ‘obsessive’, category ‘girl’, ‘insecure’ ‘trendsetter’ has no and ‘self- votes suggesting conscious this conventional lifestyle isn’t met.Conventional lifestyles in relation to magazines:NME/Rock/Indie magazines: rebellious  independent  individual  trendsetter  Goths  EmoTop of the Pops: girly  fan girl  dependent  obsessive  self conscious  popular
  2. 2. Chelsea HowsinAS Media: Market research analysis The majority of viewers who responded we’re females suggesting that The majority of viewers who responded to my survey are mainly teens-young adults. Allowing me to construct my music magazine to a specific age group (e.g. young, fresh artists/bands  appealing to that age group)
  3. 3. Chelsea Howsin AS Media: Market research analysis Most viewers who replied were mainly students, suggesting I should construct my magazine in a way in which is appealing to students.The majority of theaudience whoresponded like R&Bmusic. Ifstereotypicallyanalysing I couldsuggest that themajority who However it can also be inferred that ‘indie’ andresponded are ‘alternative’ music is highly similar, so if both results areyoung, black combined I have a higher average score than ‘R&B’, so I could base my magazine on the conventions of NME...females  so shallI base my magazineon a magazine like‘vibe’?
  4. 4. Chelsea Howsin AS Media: Market research analysis [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box.]Superficially Icould say themajority votedfor clothes as itessential The brandhowever I could converse/vansalso assume that are potentiallythese people associated withtake pride in NME readers, sotheir people whoappearance. would associate themselves as ‘indie’ e.c.t. However these brands have potentially progressed to become a ‘mainstream’ branding because the majority of teens own these brands.
  5. 5. Chelsea HowsinAS Media: Market research analysis When constructing my music magazine I have to refrain from subjectivity and be open minded to objectivity, as I’m appealing to a lifestyle not just a single minded idea.

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