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Draft 4: Assignment 15
Planning
Chelsea Fashole-Luke
Laura Cuk
Rosalin Zein
Rosie Zein – 7479
Chelsea Fashole-Luke – 7357
Laura Cuk – 7341
Genre and Purpose
Thriller
Psychological thriller
The purpose is to excite and thrill the audience
while presenting enigmas that they could try to
solve as the film progresses.
Timeline
1. Desk – long
shot. Stuff around
the desk (folders,
papers, photos
etc).
2. Rosie coming into
the room (door opens
from inside). Walks in,
sits down.
3. Camera connecting to
computer – all photos
uploading to computer
(around 100)
4. Close ups of
some images
(shot reverse shot
of Rosie’s face)
5. First set of
photos – Laura
walking down the
street
6. Back to photos
on computer –
scrolling – Rosie’s
face – photos.
7. Laura getting
into car – looking
rough
8. Back to photos
– scroll down –
Rosie’s face
9. Laura shopping –
glamorous – reverse
shot of Rosie, camera
lens
Timeline
10. Back to
photos – scroll
down
11. Scrolling to
4th set – extreme
close ups – Rosie
‘sly face’
12. Open new email
– paste photo –
extreme close ups
13. Camera moves
around photo – full
picture not shown
14. Sly face –
typing email
15. Keyboard, onscreen
words, keyboard – closer
shot of
words, keyboard, extreme
close up of one word
16. Send button –
extreme close up
Storyboard
Script
Shotlist
Inspirational films
We gained inspiration from films such as:
- Hard Candy
- Se7en
- Memento
Genre and conventions
Conventions you are applying
in opening sequence
Use/develop or challenge?
HOW?
WHY?
Similarities/differences to real
films
(annotated pictures)
1. Mystery Use – identity of ‘stalker’ was
hidden
Se7en – opening sequence
doesn’t show identity of person
at the beginning
2. Stalking Use – one of the main
characters is being stalked
3. Incorporates elements of
mystery and drama
Use – There is mysterious
character who’s identity is
hidden.
Why? To create suspense
within the audience.
Seven
4. The music used within the
film is usually high pitched and
eerie
Use – To create a suspenseful
and dark atmosphere.
How? We will find background
music which fits the
description.
A woman in black
Target Audience
For our opening sequence our target audience is rated 15.
How will we attract the audience ?
- Creating enigmas from the beginning of the opening sequence
• Forms
- Social networking
- Word of mouth
- Below the line marketing
- Above the line marketing
• Conventions
- With the use of well known conventions in the thriller genre (as seen in previous slide)
• Marketing strategies
- Focus groups
- Previews
- Reviewers
Target Audience (A)
Primary Secondary Explanation
Age 15+ 25+ The main characters are teenagers.
Adults will be able to educate
young people on the dangers of
social media.
Gender Female Male Typically aimed at females,
although males could benefit from
the message of the sequence.
Race/ethnicity Western culture Eastern Europeans Issues typically represented in the
western culture.
To buy into the western culture.
Social class Working class Middle class It is part of the leisure activities,
whereas middle class would
attempt to take part in the
activities of the upper class.
Target Audience (A): continued
Primary Secondary Explanation
Interests/hobbies Social networking,
computing, socialising,
technology
Stalking, The main interests
presented in the
opening sequence are
related to the social
network generation.
Social group Internet junkies, social
networkers,
These people will be
attracted to the
conventions of the
film, including the
presence of digital
technology.
Sexuality heterosexual Homosexual The sexuality of the
characters are
hidden/ambiguous
Profession/role Students, Parents, teachers,
mentors, student
guidance counsellors,
These people will be
able to benefit and
learn from the
message.
Target Audience (B)
• Why would your target audience be interested in you film because of the idea/plot?
Our target audience will be interested in our film because it would relate to their daily lives (e.g
and the character going about her life) and this would make it more thrilling/suspenseful.
Also, the plot creates a lot of enigmas.
• Why would your target audience be interested in your film because of the form (how the
film is constructed= editing, transitions, music, etc)?
Our target audience would be interested in the music as it would create another level to the
suspenseful atmosphere already constructed by the film itself.
• Why would your target audience be interested in your film because of the genre &
conventions?
Our target audience would be interested because the film does reinforce some conventions
however it also develops them – so they might like to see how we have changed the genres
conventions to make the film more exciting for them to watch.
Locations
We thought this would be good place to
film because the location connotes
someone of wealth. It is a very clean and
nice area.
Also, it would allow Rosie (The
photographer) to be close enough to Laura
to take pictures but hidden enough that
Laura would be unable to see her.
This is the opposite road from above
where Laura was standing in front of the
second building.
We thought it would be a good place to
film as it would show Laura walking in a
nice area and her build her character.
Locations
In our other drafts the lighting
in the rooms where bad so in
this draft we decided to film
inside Chelsea house and as
you can see from the picture
the lighting is very good.
We brought papers, magazines
and a MacBook and put them
on the desk as they would
connote the type of job out
character has.
Actors/characters
Before
After
Actors/Characters
before
after
Costume/props
Costume:
Jeans
Printed T-shirt
Leather Jacket
Black Vans
Props:
Sunglasses
Phone
Shopping bags
Hand bag
Costume:
Grey tracksuit bottoms
Plain white t-shirt
Black vans
Props:
Car Keys
Sunglasses
Costume :
Black jeans
Heeled boots
Red coat
Props:
Phone
Handbag
Starbucks cup
Sunglasses
BBFC and film rating
• To understand what BBFC and film ratings were we researched it and found the official site.
• We found the different types of ratings which are U, PG, 12A, 12, 15, 18 and R18.
BBFC Rating
• For our opening sequence we decided to go
for the BBFC rating of a 15.
• We chose this rating as it fits in with our target
audience as they would be around the age of
16 and above.
Fin.

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Draft 4 planning

  • 1. Draft 4: Assignment 15 Planning Chelsea Fashole-Luke Laura Cuk Rosalin Zein
  • 2. Rosie Zein – 7479 Chelsea Fashole-Luke – 7357 Laura Cuk – 7341
  • 3. Genre and Purpose Thriller Psychological thriller The purpose is to excite and thrill the audience while presenting enigmas that they could try to solve as the film progresses.
  • 4. Timeline 1. Desk – long shot. Stuff around the desk (folders, papers, photos etc). 2. Rosie coming into the room (door opens from inside). Walks in, sits down. 3. Camera connecting to computer – all photos uploading to computer (around 100) 4. Close ups of some images (shot reverse shot of Rosie’s face) 5. First set of photos – Laura walking down the street 6. Back to photos on computer – scrolling – Rosie’s face – photos. 7. Laura getting into car – looking rough 8. Back to photos – scroll down – Rosie’s face 9. Laura shopping – glamorous – reverse shot of Rosie, camera lens
  • 5. Timeline 10. Back to photos – scroll down 11. Scrolling to 4th set – extreme close ups – Rosie ‘sly face’ 12. Open new email – paste photo – extreme close ups 13. Camera moves around photo – full picture not shown 14. Sly face – typing email 15. Keyboard, onscreen words, keyboard – closer shot of words, keyboard, extreme close up of one word 16. Send button – extreme close up
  • 9. Inspirational films We gained inspiration from films such as: - Hard Candy - Se7en - Memento
  • 10. Genre and conventions Conventions you are applying in opening sequence Use/develop or challenge? HOW? WHY? Similarities/differences to real films (annotated pictures) 1. Mystery Use – identity of ‘stalker’ was hidden Se7en – opening sequence doesn’t show identity of person at the beginning 2. Stalking Use – one of the main characters is being stalked 3. Incorporates elements of mystery and drama Use – There is mysterious character who’s identity is hidden. Why? To create suspense within the audience. Seven 4. The music used within the film is usually high pitched and eerie Use – To create a suspenseful and dark atmosphere. How? We will find background music which fits the description. A woman in black
  • 11. Target Audience For our opening sequence our target audience is rated 15. How will we attract the audience ? - Creating enigmas from the beginning of the opening sequence • Forms - Social networking - Word of mouth - Below the line marketing - Above the line marketing • Conventions - With the use of well known conventions in the thriller genre (as seen in previous slide) • Marketing strategies - Focus groups - Previews - Reviewers
  • 12. Target Audience (A) Primary Secondary Explanation Age 15+ 25+ The main characters are teenagers. Adults will be able to educate young people on the dangers of social media. Gender Female Male Typically aimed at females, although males could benefit from the message of the sequence. Race/ethnicity Western culture Eastern Europeans Issues typically represented in the western culture. To buy into the western culture. Social class Working class Middle class It is part of the leisure activities, whereas middle class would attempt to take part in the activities of the upper class.
  • 13. Target Audience (A): continued Primary Secondary Explanation Interests/hobbies Social networking, computing, socialising, technology Stalking, The main interests presented in the opening sequence are related to the social network generation. Social group Internet junkies, social networkers, These people will be attracted to the conventions of the film, including the presence of digital technology. Sexuality heterosexual Homosexual The sexuality of the characters are hidden/ambiguous Profession/role Students, Parents, teachers, mentors, student guidance counsellors, These people will be able to benefit and learn from the message.
  • 14. Target Audience (B) • Why would your target audience be interested in you film because of the idea/plot? Our target audience will be interested in our film because it would relate to their daily lives (e.g and the character going about her life) and this would make it more thrilling/suspenseful. Also, the plot creates a lot of enigmas. • Why would your target audience be interested in your film because of the form (how the film is constructed= editing, transitions, music, etc)? Our target audience would be interested in the music as it would create another level to the suspenseful atmosphere already constructed by the film itself. • Why would your target audience be interested in your film because of the genre & conventions? Our target audience would be interested because the film does reinforce some conventions however it also develops them – so they might like to see how we have changed the genres conventions to make the film more exciting for them to watch.
  • 15. Locations We thought this would be good place to film because the location connotes someone of wealth. It is a very clean and nice area. Also, it would allow Rosie (The photographer) to be close enough to Laura to take pictures but hidden enough that Laura would be unable to see her. This is the opposite road from above where Laura was standing in front of the second building. We thought it would be a good place to film as it would show Laura walking in a nice area and her build her character.
  • 16. Locations In our other drafts the lighting in the rooms where bad so in this draft we decided to film inside Chelsea house and as you can see from the picture the lighting is very good. We brought papers, magazines and a MacBook and put them on the desk as they would connote the type of job out character has.
  • 19. Costume/props Costume: Jeans Printed T-shirt Leather Jacket Black Vans Props: Sunglasses Phone Shopping bags Hand bag Costume: Grey tracksuit bottoms Plain white t-shirt Black vans Props: Car Keys Sunglasses Costume : Black jeans Heeled boots Red coat Props: Phone Handbag Starbucks cup Sunglasses
  • 20. BBFC and film rating • To understand what BBFC and film ratings were we researched it and found the official site. • We found the different types of ratings which are U, PG, 12A, 12, 15, 18 and R18.
  • 21. BBFC Rating • For our opening sequence we decided to go for the BBFC rating of a 15. • We chose this rating as it fits in with our target audience as they would be around the age of 16 and above.
  • 22. Fin.