Music mag evaluation

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Music mag evaluation

  1. 1. Chelsea Morris
  2. 2. 1 – The Title of the Magazine + Font StyleFor my masthead, I chose to call it ‘rK’ since it is an abbreviation of the word 1‘Rock’ which indicates the genre of the magazine as well as giving my magazinesome individuality. I found in my research that music magazine title’s relate tomusic in some form, so my title follows those conventions.I used the font ‘Arial Black’ for my masthead because it’s clear to read and isbold, which is also a common occurrence in music magazines. I gave the title abright red background – like Q magazine – so that the rock colour scheme ofblack, red and white runs consistently through the magazine and so that themasthead catches the audience’s eye. Giving the masthead a logo type lookmakes it more memorable and is able to be used throughout the magazine. 2 2 - Mis-En-Scene of Images My magazine follows the codes of conventions of typical magazines by way of the mis-en-scene of my images. I used a photography studio and a plain brick wall for the settings of the subjects photo shoot, since these are similar to ones used in other music magazines like Q and Kerrang! and also look much more professional. The setting also reflects the music genre, and the subjects poses also aids in reflecting this. I tried to make my subject appear pensive in the double page image, but on the cover I wanted to give her an unruly adolescent look which I think I successfully achieved. Also, I followed the typical conventions of a magazine by making my subject look directly at the camera for the front cover’s image, which will attract my target audience to the magazine.
  3. 3. 3 - Costumes and PropsThe costumes and props used in my magazine ‘rK’ fit the conventions of usualmusic magazines. Since the genre I wanted was Rock, I looked at other musicmagazines of this genre (such as Kerrang!) and noted down what clothing bandswore, make-up etc.I found that heavy eyeliner, dark clothing or bright skinny jeans were the mostcommon in the magazines, so I instructed my subject to wear such items and dotheir eye make-up as dark as possible. We ended up using black skinny jeans, aleather jacket and a white t-shirt. As for props, I decided against them since Iwanted my subject to be the main focal point.4 – PeopleThe people/person used in my magazine is quite unconventional. In mostmagazines, the band members are usually in their twenties+ and usually have amore distinguished and unusual appearance, which doesn‘t apply in mymagazine since the people/person is young and isn‘t distinguished and doesn’thave much of an enigmatic appearance.However, due to my target audience being young people who are rock fans, Idoubt this being slightly unconventional would be a problem. In fact, this mightbe more appealing to my audience since people/person is of the same age andthey would be able to relate to them better and be more inspired by them.
  4. 4. 5 - Written ContentThe written content in my magazine follows the conventions as it asks about thereason behind the band name, musical influences, information on the latest 5album and more. These topics are common in music magazines which are aimedat a similar target audience to mine, therefore keeping these conventions willattract my audience to the magazine.However, there’s a slight unconventional as the interview with the band ‘eVoid’didn’t include an introduction to the band but instead the title of the page wasthe band’s name. This is original and could possibly be more attractive to theaudience so that they can get straight into the interview. Also, the contentspage includes the conventional features and monthly features in usualmagazines which are interesting to the audience. 6 6 - Music Genre and How Your Magazine Suggests It The genre of my music magazine is Rock. This is clear throughout the magazine due to the colour scheme, topics and even the title of the magazine. For example, the red and black colour scheme is consistent all the way through the magazine and the colours are used in Rock magazines like Kerrang! So this is a common convention in for the particular genre of music magazine. In addition, the topics that are used on the contents page suggest the genre and also the masthead is an abbreviation of the genre of my magazine which is individual to most magazines, making it more appealing to the audience.
  5. 5. 7 - Layout 7I kept the layout of the magazine conventional as audiences like familiarity withmagazines and it also makes it look more professional. This is displayed on myfront cover a it has the masthead in the usual place at the top of the page, themain image takes up the entirety of the page and the sell lines are on eitherside of the main image. As well as this, my double page is also conventional as ituses columns for the interview, a large title and page numbers in the bottomcorners of the pages.8 – Contents PageMy contents page also follows the typical codes and conventions of musicmagazines. One of them being the contents title is at the top the page which Ifound in my research is extremely common throughout music magazines. Q 8magazine gave me the idea of having my magazine title (which is also it’s logo)in the corner of each page, which gets the audience familiar with the magazineand it’s logo.In most magazines, the contents page has a variety of images. However, I had adifferent approach with my own magazine, since I used one image alone so thatit didn’t make the page look cluttered and shown the main feature of themagazine more clearly. The use of common conventions and uncommonconventions make the magazine more appealing and persuasive towards mytarget audience.
  6. 6. I have chosen to compare images of Oli Sykes and Taylor Momsen with theimage I have used on my front cover to explain how my magazine represents aparticular social group.To start, I used the ‘Drop Dead’ idea as it suits my magazines genre and it’sfamiliar with my magazines target audience. In addition to this, the facialexpression is serious and reflects the attitudes of the target audience and alsothe music genre, and because my model is looking at the camera, this willdraw the audiences attention and give them a sense of involvement with themagazine, therefore making it more appealing to them.The obvious difference is the gender, as my model is a female. I aimed tomake it so that the magazine is appealing to the female gender as well as themale, and because my model is of a similar age as that of my target audience,there is a likelihood that they would be more inclined to read the magazine asthey would have something to relate to and would be inspired by someonetheir own age.
  7. 7. Another difference is the background and the lighting. WhereTaylor’s photo has a dark patterned background, my photo islighter and has increased contrast so that my model stands outmore against the brick background which adds appeal.Finally, the clothing I have used is popular with my chosen targetaudience and people that like rock music. In Taylor’s photo shewears tight black jeans and a leather jacket. This made me decideto choose black, tight clothing for my model since it fits with thegenre and will appeal to my audience and persuade them to buythe magazine.Overall, the photo I have used for my front cover reflects andrepresents a young social group and this is reflected throughoutmy magazine because the model I have used fits the style andattitude of rock.
  8. 8. http://www.ipcmedia.com/I think that the media company IPC Media would be the best to distribute my magazine. Italready distributes well known music magazines like ‘NME’ all over the UK, so they willalready have experience and dependable consumes who may be interested my musicmagazine ‘rK’. In addition to this, my music magazine attracts a younger audience comparedto other magazines which would obtain them a much wider market and get the magazine adistributer.I considered using an independent distributor however that isn’t common within indie/rockmagazines. I researched and found that these companies tend to focus and distributemagazines of the Hip-Hop genre like VIBE, therefore it wouldn’t be a good idea for me tochoose an independent distributor since they wouldn’t have experience with my genre ofmagazine and being a small company, they may not have loyal consumers like IPC do.
  9. 9. I conducted a questionnaire which asked the age of the people that answered it,and found that the most popular age group was 11-20 that were interested inreading a music magazine. This meant that I could use features that they wantedand use the genre of music that they preferred so that I could attract this audienceinto buying my magazine.I avoided asking for the gender as I wanted my magazine to appeal to bothaudiences since music is popular to both genders. I was more interested in the ageas people of different ages are interested in different things, so finding a specificage group and finding things in common that they liked in a music magazine wouldhelp me to make my magazine more appealing to that target audience.
  10. 10. In the questionnaire, I learnt that the most popular features the audience would like were band interviews and latest rock music in the charts. In addition to this, I foundI also learnt that they that 8/10 people thatpreferred the rock genre, so answered the questionnaireI used bands from that found that the music theygenre such as You Me At Six listen to influences theiron the cover so that they fashion sense, so when Iwould be attracted to the photographed my model, Imagazine. made sure she wore clothing that would appeal to my target audience and included in the contents the two popular features to grab the audiences attention and persuade them to read the magazine.
  11. 11. Most of the creating process was done at college using collegecomputers as they had the best software to use to construct mymagazine.However I used my laptop out of college, but used Remote Accessto get onto my college login so that I could use the software. To transfer images from home to college I used my memory stick. This is good so that I have my work backed up and that it’s a simple way of transferring my work. To take the photos, I used my Nikon D3100 camera as it takes good quality photos.To edit my images I used Pixlr Express, an online photo editingsoftware that is simple to use but also makes your images lookprofessional. I had never used this software before but I got togrips with it easily, and I also learnt how to airbrush, edit thecontrast and make the images more vibrant.
  12. 12. Also, I learnt how to use Photoshop CS5.1 and using this software I learnt how to use the quick selection tool to cut out my subject so that it had no background. This was helpful for my contents and front cover, as I used this on those.To create my magazine, I used a programme called Serif DrawPlus X5 as it’s easy to use and worked really wellto create my magazine. I had previous experience with Serif in ICT lessons, but during the process of creatingmy magazine I got better equipped with the software.Finally, I created a blog on eBlogger. This allowed me to upload mywork onto a blog so that it was easy to reach and clearly displayed.Overall, throughout the project I have advanced quite a lot withtechnology, and now have a lot more experience in using differentsoftware. Also, discovering Remote Access not only helped to get mymagazine finished, but also helped me to get other work done in theprocess.
  13. 13. Since creating my school/college magazine I have reallyprogressed with the use of photo editing software such asPhotoshop. For example, I learnt how to use the quickselection tool on Photoshop so that I can cut thingsout, an example of this is on my front cover, as I cut outmy model and placed her slightly in front of themasthead.I also learnt how to use an online photo editor called Pixlr.I used this software to edit my photos before puttingthem on the magazine. On this software I learnt how tomake my images sharper and more appealing and inaddition to this I learnt how to airbrush etc. and to makeit appear natural. I liked this software best as it was reallyeasy to use and did good work.Overall I believe I have progressed with the use of editingsoftware as at the beginning I had very little knowledge ofhow to use both Photoshop and Pixlr and now I havecreated a professional looking magazine using thesesoftware.

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