What To Do About Social Media<br />By: Tiffany Mecham &<br />Chelsea Pickering<br />
Social Media<br />Social Media is very big and powerful , it is a way for people to connect with others through using Internet and Mobile-based tools. <br />Most popular social media tools are Facebook, Twitter, and blogs.<br />Most common uses of social media are to market to consumers, listen to consumers, and build relationships with consumers. <br />
How do we start? – POST(p. 67-69)<br />People – decide who your target audience is what they are ready for<br />25% of consumers in the United States participate in social networks (p. 22)<br />Objectives – Define your goals. For example: listening, talking, embracing, etc. <br />Strategy – Define what you want to measure. Increased relationships? Involvement?<br />Technology – Decide on the technologies to use<br />Source: Bernoff, Josh (2008). Groundswell. Boston: Havard Business Press. <br />
What is the cost?<br />To sign up for social networks and blogs are usually FREE in monetary terms! <br />You do however taking on the cost of someone having to manage the media outlet through time and wages<br />In terms of non-monetary costs, social media is taking on risk which may cost you if you don’t watch out for it<br />
Facebook / Twitter / Blogs<br />Which one do you need?<br />You may use all of them.<br />Advantages<br />Enhances feedback<br />Allows people to interact<br />Builds relationships<br />Increase awareness and visibility<br />Disadvantages<br />They are not regulated, can mix fact with opinion<br />Shifts power to the consumers<br />Source: Bernoff, Josh (2008). Groundswell. Boston: Havard Business Press. <br />
Things To Consider<br />Violating privacy laws such as HIPAA<br />Once it is on the internet, there is an increased risk with slander and creating a negative image<br />Once you begin your online presence, there is an obligation to keep your social media updated. <br />You cannot take your time with marketing and public relation. <br />Source: Scott, David (2010). How Marketing and PR at Speed Drives Measurable Success. Retrieved April 22, 2011 from: http://eleraning.isu.edu/moodle/file.php/7718/Speed_of_SoMe_marketing.pdf<br />
Trends to Watch – Do Hospitals Need it?<br />Hospitals are now using social media strategically and establishing an online presence as well as patient relationships<br />In healthcare some trends to look out for concerning social media:<br />Managing a social network<br />Engaging E-Patients<br />Convergence with personal health records<br />Social media for providers<br />Source: Sharp, John (May 2010). Social Media in Health Care: Barriers and Future Trends. Retrieved April 22, 2010 from: http://www.ihealthbeat.org/perspectives /2010/social-media-in-health-care-barriers-and-future-trends.aspx#<br />
What Do You Need To Know?<br />When creating your image, do not violate the 7 Deadly Sins:<br />Unclear call to action<br />Too many choices<br />Asking for too much information<br />Too much text<br />Not keeping your promises<br />Visual distraction<br />Lack of credibility and trust<br />Source: Webinar: The 7 Deadly Sins of Landing Page Design with Tim Ash (YouTube)<br />
Final Recommendations<br />As a recap – <br />It’s free<br />Make a plan using the POST acronym<br />Regulate often<br />Start small and leave room to grow/build<br />We would recommend starting with Facebook because this is such a popular media outlet<br />
Thank you!<br />We hope this answered all of your concerns and gave you a head start on social media!<br />
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