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Hca 4473   what to do about social media
 

Hca 4473 what to do about social media

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This slide show describes what social media is and the first steps to take to jump aboard the social trend.

This slide show describes what social media is and the first steps to take to jump aboard the social trend.

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    Hca 4473   what to do about social media Hca 4473 what to do about social media Presentation Transcript

    • What To Do About Social Media
      By: Tiffany Mecham &
      Chelsea Pickering
    • Social Media
      Social Media is very big and powerful , it is a way for people to connect with others through using Internet and Mobile-based tools.
      Most popular social media tools are Facebook, Twitter, and blogs.
      Most common uses of social media are to market to consumers, listen to consumers, and build relationships with consumers.
    • How do we start? – POST(p. 67-69)
      People – decide who your target audience is what they are ready for
      25% of consumers in the United States participate in social networks (p. 22)
      Objectives – Define your goals. For example: listening, talking, embracing, etc.
      Strategy – Define what you want to measure. Increased relationships? Involvement?
      Technology – Decide on the technologies to use
      Source: Bernoff, Josh (2008). Groundswell. Boston: Havard Business Press.
    • What is the cost?
      To sign up for social networks and blogs are usually FREE in monetary terms!
      You do however taking on the cost of someone having to manage the media outlet through time and wages
      In terms of non-monetary costs, social media is taking on risk which may cost you if you don’t watch out for it
    • Facebook / Twitter / Blogs
      Which one do you need?
      You may use all of them.
      Advantages
      Enhances feedback
      Allows people to interact
      Builds relationships
      Increase awareness and visibility
      Disadvantages
      They are not regulated, can mix fact with opinion
      Shifts power to the consumers
      Source: Bernoff, Josh (2008). Groundswell. Boston: Havard Business Press.
    • Things To Consider
      Violating privacy laws such as HIPAA
      Once it is on the internet, there is an increased risk with slander and creating a negative image
      Once you begin your online presence, there is an obligation to keep your social media updated.
      You cannot take your time with marketing and public relation.
      Source: Scott, David (2010). How Marketing and PR at Speed Drives Measurable Success. Retrieved April 22, 2011 from: http://eleraning.isu.edu/moodle/file.php/7718/Speed_of_SoMe_marketing.pdf
    • Trends to Watch – Do Hospitals Need it?
      Hospitals are now using social media strategically and establishing an online presence as well as patient relationships
      In healthcare some trends to look out for concerning social media:
      Managing a social network
      Engaging E-Patients
      Convergence with personal health records
      Social media for providers
      Source: Sharp, John (May 2010). Social Media in Health Care: Barriers and Future Trends. Retrieved April 22, 2010 from: http://www.ihealthbeat.org/perspectives /2010/social-media-in-health-care-barriers-and-future-trends.aspx#
    • What Do You Need To Know?
      When creating your image, do not violate the 7 Deadly Sins:
      Unclear call to action
      Too many choices
      Asking for too much information
      Too much text
      Not keeping your promises
      Visual distraction
      Lack of credibility and trust
      Source: Webinar: The 7 Deadly Sins of Landing Page Design with Tim Ash (YouTube)
    • Final Recommendations
      As a recap –
      It’s free
      Make a plan using the POST acronym
      Regulate often
      Start small and leave room to grow/build
      We would recommend starting with Facebook because this is such a popular media outlet
    • Thank you!
      We hope this answered all of your concerns and gave you a head start on social media!