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Vine & instagram - Innovation session - October 2013
 

Vine & instagram - Innovation session - October 2013

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Short form animated content isn’t new. Although it started out as informative, it’s started taking on more comedic art forms and is a channel for us to communicate with each other in a dynamic and ...

Short form animated content isn’t new. Although it started out as informative, it’s started taking on more comedic art forms and is a channel for us to communicate with each other in a dynamic and expressive way. We started with GIFs and now have the ability to create short 6-15 sec videos of our own to share.
Which brings us to Vine & Instagram Video. So what’s the difference?
In this presentation, I'll show you some of the key differences as well as provide some examples of what brands are doing. I'll also show you a bit of their performance as well as some best practice tips for your videos.

At the end, you'll find a list of people I follow, but both platforms give you the ability to find and explore new content. These channels are still new so there's a lot of content out there just waiting to be discovered.

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  • Short form animated content isn’t new. Although it started out as informative, it’s started taking on more comedic art forms and is a channel for us to communicate with each other in a dynamic and expressive way. We started with GIFs and now have the ability to create short 6-15 sec videos of our own to share.
  • So what’s the difference?
  • Here’s a few examples of brands who’ve done it well with Instavid
  • And some lovely examples from users of Vine.
  • But if you’re confused with which platform to go for… let the engagement figures speak for themselves and use Instavid.
  • Whoops….

Vine & instagram - Innovation session - October 2013 Vine & instagram - Innovation session - October 2013 Presentation Transcript

  • Vine & Instagram Video Innovation Session – October 2013
  • © 2013 Cheil Europe Ltd. All rights reserved. A brief history
  • © 2013 Cheil Europe Ltd. All rights reserved. Instagram Video vs Vine Instagram Video 15 second video time limit Ability to pick video frame for thumbnail Filters 130m users Owned by Facebook (1bn) Vine 6 second video time limit Constant looping 13m users Owned by Twitter (200m) Short form video content shared socially
  • © 2013 Cheil Europe Ltd. All rights reserved. Instagram Examples Lululemon, Maybelline, Michael Kors and Burberry
  • © 2013 Cheil Europe Ltd. All rights reserved. Vine Examples French Connection French Connection Samsung Note Samsung Burberry Volkswagen General Electric
  • © 2013 Cheil Europe Ltd. All rights reserved. Platform for brands Brand Usage Instagram Video vs. Vine No. of Videos Posted 225 Vine Engagement on Twitter 189,940 Instagram Video Engagement No. of brands using Vine No. of brands using Instagram Videos 7 14 No. of Vines posted No. of Instagram Videos posted 19 23 Instagram Videos vs. Vine: Brand Adoption Study Source: Simply Measured & Interbrand Top 100
  • © 2013 Cheil Europe Ltd. All rights reserved. Source: Elite Daily: The Voice of Generation Y
  • © 2013 Cheil Europe Ltd. All rights reserved. Use Instagram Video Get your sharing right (time & hashtags) Follow people & learn Keep it authentic Find your style Visualise the finished video Make it funny/sweet Keep it short Use a tripod Nail the loop Beware the techie stuff Key tips
  • © 2013 Cheil Europe Ltd. All rights reserved. People to follow Burberry Gap French Connection Will Sasso Ry Doon Jordan Burt Samsung USA Thomas Sanders Brandin6 Nick Pasquale Sunny Mabrey Lululemon General Electric …don’t’ be afraid to explore for yourself
  • © 2013 Cheil Europe Ltd. All rights reserved.
  • Thank you.