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Conversie optimalisatie -  Christiaan van der Waal
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Conversie optimalisatie - Christiaan van der Waal

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Presented at iProspect|Netsociety Digital Marketing in Fashion & Lifestyle Event

Presented at iProspect|Netsociety Digital Marketing in Fashion & Lifestyle Event

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    Conversie optimalisatie -  Christiaan van der Waal Conversie optimalisatie - Christiaan van der Waal Presentation Transcript

    • HOE JE VAN BEZOEKERS KLANTEN MAAKT Conversie Optimalisatie 1 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety
    • Angst & onzekerheid
    • Traffic, traffic, traffic
    • Traffic Conversie Retentie
    • Traffic Conversie Retentie
    • We feel like we make our own decisions, but in fact we don’t. Our decisions are heavily influenced by the person who designed the options for us. - Dan Ariely
    • $25 $30 Simonson & Drolet (2004)
    • € 110 € 160
    • € 90 € 110 € 160
    • € 110 € 160 € 220
    • Origineel Logischer alternatief 16% 68% 0% 32% 84%
    • Per 100 abonnementen $ 11.444 $ 8.012
    • € 160 € 220 € 220
    • Aankoopbereidheid
    • Je kent je bezoekers niet
    • Van A/B-testen leer je het meest
    • Volgende case: Welke variant won?
    • And the winner is…
    • +40%
    • + $ 57 miljoen
    • Interessant! En nu?
    • Identificeer knelpunten Formuleer hypotheses Leer je bezoeker kennen Benut irrationaliteit
    • 2 redenen om niet te A/B-testen weinig tot geen verkeer nul verkopen / conversies
    • Traffic moet een investering zijn, geen uitgave.
    • Start met optimaliseren
    • VRAGEN 45 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety
    • CHRISTIAAN VAN DER WAAL christiaan@netsociety.nl 46 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety