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Conversie optimalisatie -  Christiaan van der Waal
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Conversie optimalisatie - Christiaan van der Waal

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Presented at iProspect|Netsociety Digital Marketing in Fashion & Lifestyle Event

Presented at iProspect|Netsociety Digital Marketing in Fashion & Lifestyle Event

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Conversie optimalisatie -  Christiaan van der Waal Conversie optimalisatie - Christiaan van der Waal Presentation Transcript

  • HOE JE VAN BEZOEKERS KLANTEN MAAKT Conversie Optimalisatie 1 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety
  • Angst & onzekerheid
  • Traffic, traffic, traffic
  • Traffic Conversie Retentie
  • Traffic Conversie Retentie
  • We feel like we make our own decisions, but in fact we don’t. Our decisions are heavily influenced by the person who designed the options for us. - Dan Ariely
  • $25 $30 Simonson & Drolet (2004)
  • € 110 € 160
  • € 90 € 110 € 160
  • € 110 € 160 € 220
  • Origineel Logischer alternatief 16% 68% 0% 32% 84%
  • Per 100 abonnementen $ 11.444 $ 8.012
  • € 160 € 220 € 220
  • Aankoopbereidheid
  • Je kent je bezoekers niet
  • Van A/B-testen leer je het meest
  • Volgende case: Welke variant won?
  • And the winner is…
  • +40%
  • + $ 57 miljoen
  • Interessant! En nu?
  • Identificeer knelpunten Formuleer hypotheses Leer je bezoeker kennen Benut irrationaliteit
  • 2 redenen om niet te A/B-testen weinig tot geen verkeer nul verkopen / conversies
  • Traffic moet een investering zijn, geen uitgave.
  • Start met optimaliseren
  • VRAGEN 45 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety
  • CHRISTIAAN VAN DER WAAL christiaan@netsociety.nl 46 Copyright © 2013, iProspect|Netsociety, All rights reserved. iProspect|Netsociety