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Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
Christiaan van der Waal - Conversion Optimization Masterclass
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Christiaan van der Waal - Conversion Optimization Masterclass

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Transcript

  • 1. EEN STERKE BUSINESSCASE OPSTELLEN Conversie Optimalisatie Masterclass
  • 2. Angst & onzekerheid
  • 3. Vertrouwen & zekerheid
  • 4. TIEC
  • 5. Motivatie? Call to action?
  • 6. Afleiding! Wrijving!
  • 7. Scenario’s schetsen
  • 8. Ingrediënten # Unieke bezoekers % Conversieratio € Customer Lifetime Value € Additionele kosten
  • 9. Ingrediënten voorbeeld # Unieke bezoekers 200.000 % Conversieratio 1% € Customer Lifetime Value €200 € Additionele kosten €15.000
  • 10. Potentieel conversieratio behalen
  • 11. Pas nu gaan ontwerpen
  • 12. En pas nu gaan A/B-testen
  • 13. Altijd en overal toepasbaar
  • 14. 2 redenen om niet te A/B-testen weinig tot geen verkeer nul verkopen / conversies
  • 15. Businesscase opstellen
  • 16. VRAGEN
  • 17. 13:30: Matt Althauser (Optimizely) De lessen van 5.000 klanten

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