St Kilda Campaign
engagement stats; insights; data
2
What is CheckinLine?
‘Camping out’ for tickets online
CheckinLine allows a promoter, brand or sports team
to speak with everyone in line, as th...
4
CheckinLine is a unique way to
engage fans and prioritize
demand.
Fans virtually “camp out” for access to popular items ...
5
Incentive
 CheckinLine
 Engagement & Insight
+
 =
6
Visit www.checkinline.com to view a one minute animation
7
Case Study
– fan database engagement
& insights
St Kilda Football Club, July 2013:

-  Invited & engaged existing
member...
8
Results...
9
6% of
4,400
invites
opted-in
(272)
76% of
users
engaged
Average 4
out of 5
check-ins
completed
5:28 average
visit durati...
10
Once users engaged, most went
on to complete majority of the
check-ins.
11
High levels of engagement per
visit.
-  15.18% bounce rate
-  6.75 pages per visit
-  Median visit duration of 60-180 s...
12
Users understood the process and
scheduled their check-ins each
day.
-  Consistent and even flow of check-in times each ...
13
What the data uncovered
A values-based model for measuring fan engagement in sports
14
Extroverted, High Energy, Expressive
Introverted, Control, Internal
Individual, identity,
personal
Collective, social,
...
15
Insights & Recommendations
- St Kilda fans clearly have an emotional
connection with the club and are passionate
about ...
16
Insights & recommendations
Monetizing the
CheckinLine
offering through
sponsors will
generate new
revenue & more
valuab...
17
CheckinLine blends analytics
& a fan’s interaction with your brand
to create a unique, tailored
fan experience.
ben@checkinline.com | 0417 323 809
Upcoming SlideShare
Loading in...5
×

St Kilda FC case study - CheckinLine

791

Published on

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
791
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

St Kilda FC case study - CheckinLine

  1. 1. St Kilda Campaign engagement stats; insights; data
  2. 2. 2 What is CheckinLine?
  3. 3. ‘Camping out’ for tickets online CheckinLine allows a promoter, brand or sports team to speak with everyone in line, as they line up.!
  4. 4. 4 CheckinLine is a unique way to engage fans and prioritize demand. Fans virtually “camp out” for access to popular items (such as a pre-sale, major on-sale or ‘money can’t buy’ experience) Daily ‘check-ins’ grant access to the dedicated fans Deep interactions with fans creates an opportunity to tap into their thoughts, preferences and opinions. CheckinLine creates one-on-one conversations with every customer in line.
  5. 5. 5 Incentive CheckinLine Engagement & Insight + =
  6. 6. 6 Visit www.checkinline.com to view a one minute animation
  7. 7. 7 Case Study – fan database engagement & insights St Kilda Football Club, July 2013: -  Invited & engaged existing members via email -  Offered 100 free seat upgrades & merchandise vouchers as incentives -  Ran a 5 day CheckinLine campaign to generate fan data GOAL: Engage existing members & discover insights that will lead to higher membership satisfaction and renewals
  8. 8. 8 Results...
  9. 9. 9 6% of 4,400 invites opted-in (272) 76% of users engaged Average 4 out of 5 check-ins completed 5:28 average visit duration time (1:58 on check- in page) 16,379 page views 36% completed all 5 check- ins -  A ‘gamified’ environment -  Self-motivated users -  High levels of engagement
  10. 10. 10 Once users engaged, most went on to complete majority of the check-ins.
  11. 11. 11 High levels of engagement per visit. -  15.18% bounce rate -  6.75 pages per visit -  Median visit duration of 60-180 seconds
  12. 12. 12 Users understood the process and scheduled their check-ins each day. -  Consistent and even flow of check-in times each day -  Number of visits didn’t drop off over the campaign
  13. 13. 13 What the data uncovered A values-based model for measuring fan engagement in sports
  14. 14. 14 Extroverted, High Energy, Expressive Introverted, Control, Internal Individual, identity, personal Collective, social, shared THE THRILL OF THE GAME, THE THRILL OF THE BATTLE JUST LOVE FOOTY, IT’S WHO I AM, WHAT I NEED THE STATUS, PRESTIGE, ACCESS TO THE CLUB IT’S MY TEAM, IT’S MY FAMILY When it comes to footy, the reward fans get from the game sits in four dimensions
  15. 15. 15 Insights & Recommendations - St Kilda fans clearly have an emotional connection with the club and are passionate about showing their ongoing support. - How can this connection be leveraged to increase member renewals and new sign-ups? (e.g. personalized memberships) - Saints fans are dedicated to going to games AND watching on TV -  Is there a virtual platform for connecting members when they are watching from home?
  16. 16. 16 Insights & recommendations Monetizing the CheckinLine offering through sponsors will generate new revenue & more valuable data from a broader range of fans.
  17. 17. 17 CheckinLine blends analytics & a fan’s interaction with your brand to create a unique, tailored fan experience.
  18. 18. ben@checkinline.com | 0417 323 809
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×