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2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
2013: NAGW: MCUrgent, a Shared Emergency Information Network
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2013: NAGW: MCUrgent, a Shared Emergency Information Network

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Presentation to the National Association of Government Web Professionals at its 2013 National Conference. MCUrgent is a multi-jurisdictional social media based network that allows multiple …

Presentation to the National Association of Government Web Professionals at its 2013 National Conference. MCUrgent is a multi-jurisdictional social media based network that allows multiple municipalities to communicate via a single social channel during an emergency.

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  • So, how did MCUrgent get started?
  • Transcript

    • 1. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer @CarolSpencerNJ Digital and Social Media Manager, Morris County NJ September 27, 2013
    • 2. What is MCUrgent? • An application that utilizes the power of social media to share official emergency information during a multi-jurisdictional emergency. • Led by Morris County’s Office of Emergency Management, MCUrgent will ultimately include all 39 towns posting to a single Twitter feed and Facebook page. • Used only in multi-jurisdictional emergencies. Individual town emergency notices go to that town’s website, Twitter feed or Facebook page.
    • 3. When putting out information… Situation updates need to: – be timely – originate from the source – be accessible even without power – be available 24/7 – be device independent – cross municipal boundaries – be freely available (no subscription or membership required) – be accessed anywhere
    • 4. Our vision of MCUrgent Twitter (MCUrgent) Facebook Parsippany (MCUrgent) Morris Twp Denville Riverdale Dover Twitter Towns create a tweet #hashtag post (MorrisCountyNJ) Facebook (MorrisCountyNJ) Twitter (Town feed) Facebook (Town page)
    • 5. Posts go to major social networks #MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite
    • 6. MCurgent on Facebook
    • 7. MCUrgent on Twitter (MCUrgent.com)
    • 8. Get MCUrgent via Text Message text follow MCUrgent to 40404
    • 9. 2010 Winter Storms: First test of MCUrgent Getting started: MCUrgent FB Post views • 10/25/2010 - 11/26/2010 December storms: MCUrgent FB Post views • 11/25/2010 - 12/25/2010 8,941 ONE DAY December 27, 2010 • MCUrgent Post views: 4,386 188
    • 10. Hurricane Irene: 1 week Websites •Homepage views Irene Typical 75,155 26,000 Blogger •OEM & MorrisCountyNJ Facebook post views •MorrisCountyNJ •MCUrgent 36,991 2,400 49,610 99,005 5,500 400 Twitter message views* •MorrisCountyNJ •MCUrgent 169,292 20,448 18,000 0 450,337 52,300 TOTAL VIEWS *Does not include Twitter ‘fast follow’ text messages to cell phones
    • 11. Public Opinion: We like it!
    • 12. MCUrgent Marketing Print posters: MorrisCountyNJ.gov Cross marketing with towns and websites.
    • 13. MCUrgent at a glance • What: Emergency notifications from participating towns & the county • Info: MorrisCountyNJ.gov/mcurgent/ socialmedia-mcurgent.asp • Web: MorrisCountyNJ.gov MorrisOEM.org • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com/MCUrgent • Text: text follow MCUrgent to 40404
    • 14. Resources • Slideshare.net/MorrisCountyNJ – MCUrgent presentations – “Building a Municipal Social Media Presence” • Twitter, Facebook, Hootsuite – “Emergency Communications: Getting Prepared, Making it Happen”
    • 15. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer Digital and Social Media Manager, Morris County NJ September 27, 2013

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