MCUrgent
A Shared Emergency
Information Network
Getting the
word out with
social media

Carol A. Spencer @CarolSpencerNJ
D...
What is MCUrgent?
• An application that utilizes the power of social
media to share official emergency information
during ...
When putting out information…
Situation updates need to:
– be timely
– originate from the source
– be accessible even with...
Our vision of MCUrgent
Twitter
(MCUrgent)

Facebook

Parsippany

(MCUrgent)

Morris Twp
Denville
Riverdale
Dover

Twitter
...
Posts go to major social networks
#MCDover: Rte 46 EB and WB are open w
minor flooding. East Blackwell and most side
roads...
MCurgent on Facebook
MCUrgent on Twitter (MCUrgent.com)
Get MCUrgent via Text Message

text
follow MCUrgent
to 40404
2010 Winter Storms: First test of MCUrgent
Getting started:
MCUrgent FB Post views
• 10/25/2010 - 11/26/2010
December stor...
Hurricane Irene: 1 week
Websites
•Homepage views

Irene
Typical
75,155 26,000

Blogger
•OEM & MorrisCountyNJ
Facebook post...
Public Opinion: We like it!
MCUrgent
Marketing
Print posters:
MorrisCountyNJ.gov
Cross marketing
with towns and
websites.
MCUrgent at a glance
• What:

Emergency notifications from
participating towns & the county

• Info:

MorrisCountyNJ.gov/m...
Resources
• Slideshare.net/MorrisCountyNJ
– MCUrgent presentations
– “Building a Municipal Social Media Presence”
• Twitte...
MCUrgent
A Shared Emergency
Information Network
Getting the
word out with
social media

Carol A. Spencer
Digital and Socia...
2013: NAGW: MCUrgent, a Shared Emergency Information Network
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2013: NAGW: MCUrgent, a Shared Emergency Information Network

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Presentation to the National Association of Government Web Professionals at its 2013 National Conference. MCUrgent is a multi-jurisdictional social media based network that allows multiple municipalities to communicate via a single social channel during an emergency.

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  • So, how did MCUrgent get started?
  • 2013: NAGW: MCUrgent, a Shared Emergency Information Network

    1. 1. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer @CarolSpencerNJ Digital and Social Media Manager, Morris County NJ September 27, 2013
    2. 2. What is MCUrgent? • An application that utilizes the power of social media to share official emergency information during a multi-jurisdictional emergency. • Led by Morris County’s Office of Emergency Management, MCUrgent will ultimately include all 39 towns posting to a single Twitter feed and Facebook page. • Used only in multi-jurisdictional emergencies. Individual town emergency notices go to that town’s website, Twitter feed or Facebook page.
    3. 3. When putting out information… Situation updates need to: – be timely – originate from the source – be accessible even without power – be available 24/7 – be device independent – cross municipal boundaries – be freely available (no subscription or membership required) – be accessed anywhere
    4. 4. Our vision of MCUrgent Twitter (MCUrgent) Facebook Parsippany (MCUrgent) Morris Twp Denville Riverdale Dover Twitter Towns create a tweet #hashtag post (MorrisCountyNJ) Facebook (MorrisCountyNJ) Twitter (Town feed) Facebook (Town page)
    5. 5. Posts go to major social networks #MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite
    6. 6. MCurgent on Facebook
    7. 7. MCUrgent on Twitter (MCUrgent.com)
    8. 8. Get MCUrgent via Text Message text follow MCUrgent to 40404
    9. 9. 2010 Winter Storms: First test of MCUrgent Getting started: MCUrgent FB Post views • 10/25/2010 - 11/26/2010 December storms: MCUrgent FB Post views • 11/25/2010 - 12/25/2010 8,941 ONE DAY December 27, 2010 • MCUrgent Post views: 4,386 188
    10. 10. Hurricane Irene: 1 week Websites •Homepage views Irene Typical 75,155 26,000 Blogger •OEM & MorrisCountyNJ Facebook post views •MorrisCountyNJ •MCUrgent 36,991 2,400 49,610 99,005 5,500 400 Twitter message views* •MorrisCountyNJ •MCUrgent 169,292 20,448 18,000 0 450,337 52,300 TOTAL VIEWS *Does not include Twitter ‘fast follow’ text messages to cell phones
    11. 11. Public Opinion: We like it!
    12. 12. MCUrgent Marketing Print posters: MorrisCountyNJ.gov Cross marketing with towns and websites.
    13. 13. MCUrgent at a glance • What: Emergency notifications from participating towns & the county • Info: MorrisCountyNJ.gov/mcurgent/ socialmedia-mcurgent.asp • Web: MorrisCountyNJ.gov MorrisOEM.org • Social: Twitter.com/MCUrgent MCUrgent.org / .net / .com / .info Facebook.com/MCUrgent • Text: text follow MCUrgent to 40404
    14. 14. Resources • Slideshare.net/MorrisCountyNJ – MCUrgent presentations – “Building a Municipal Social Media Presence” • Twitter, Facebook, Hootsuite – “Emergency Communications: Getting Prepared, Making it Happen”
    15. 15. MCUrgent A Shared Emergency Information Network Getting the word out with social media Carol A. Spencer Digital and Social Media Manager, Morris County NJ September 27, 2013

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